Marketing Insider Group

SEPTEMBER 18, 2023

Metrics like website traffic, time spent on page, leads, conversion rates, and customer lifetime value can all give you a clear picture of how your content marketing ROI. And let’s not forget the value of brand awareness and customer loyalty, which are harder to quantify but equally important. A: Absolutely not!

Content Marketing 136

Content Marketing Customer loyalty Education Marketing 136

Marketing Insider Group

MARCH 22, 2021

Educating their audience. In that order too: Customer loyalty, sales, lead nurturing, and even lead generation all come second to those main goals. Finally, you have bottom-of-funnel content for encouraging sales and building customer loyalty: Knowledge bases and resource centers. Earning credibility and trust.

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Marketing Insider Group

FEBRUARY 13, 2023

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers. Case Studies & Customer Testimonials.

B2C 137

B2C Whitepaper Marketing Marketers 137

Neil Patel

AUGUST 6, 2021

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. It can help distinguish your brand, build your audience and promote customer loyalty. You might see this and think that it’s skewed toward B2C brands. It’s time to put this misconception to rest. The truth is, Instagram is a B2B goldmine.

Whitepaper 138

Whitepaper B2C User-Generated Marketing 138

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood. Answer: Certainly!

Promotion 96

Promotion B2C Retail Direct Mail 96

Marketing Insider Group

APRIL 11, 2023

Constructing a plan for content creation that educates and engages consumers. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! Customer Loyalty. Having a good relationship with your customers is key. Content Creation.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Adobe Experience Cloud Blog

JULY 9, 2018

These types of drip campaigns can help re-engage customers who were moving through the customer lifecycle but have somehow gotten “stuck.”. Educate your leads about your product and your industry. Re-engage customers that have been inactive. Give your leads more opportunities to engage with your content.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Martech

FEBRUARY 25, 2022

Target customers. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Target customers.

Marketing Automation Platform 117

Marketing Automation Platform Manufacturing CRM B2C 117

Marketing Insider Group

FEBRUARY 27, 2023

By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. Increase Conversions Great content marketing gives your audience the chance to connect with your brand and the information they need to make an educated purchase decision.

Thought Leadership 129

Thought Leadership Marketing Marketers Marketing Strategy 129

Marketing Insider Group

OCTOBER 14, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. It’s a good opportunity for education, and when done right, the client will come to appreciate the expertise your bringing to the business.

B2C 81

B2C Telemarketing Customer loyalty Education 81

Rock Content

MARCH 22, 2024

The Rise of Personalization: Tailoring Experiences in B2B No longer is personalization a B2C marketing strategy only. As such, this rise of personalization in the B2B world has created a need for businesses to focus on offering tailored, relevant content and experiences that address the unique preferences and needs of each customer.

Marketing 98

Marketing Marketers Customer loyalty CMO 98

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. Companies should position themselves as thought leaders to build trust and loyalty with target audiences.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Marketing Insider Group

JANUARY 11, 2021

Keynote speakers will focus on customer experience, innovative technologies, and critical strategies to help businesses conquer challenges due to COVID-19. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. Hands-on educational sessions. Enhancing customer experiences.

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Litmus

DECEMBER 2, 2024

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. While there is no “best” day or time to send an email, look at your previous data and audience demographics to make an educated guess. What do they care about?

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Marketing Insider Group

DECEMBER 16, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Just until we can then take the learnings and educate our content generators on how to be more social.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2C 92

B2C Education Marketing Marketers 92

Marketing Insider Group

DECEMBER 16, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Just until we can then take the learnings and educate our content generators on how to be more social.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

JUNE 2, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The trust comes with the educational and value added content. Daniel, Great point.

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Marketing Insider Group

JUNE 7, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. To hear more, I hope some of you can join in us in New York or follow along on twitter using hashtag #B2BDance.

Telemarketing 85

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 85

Duct Tape Marketing

MAY 2, 2017

More than 75% of the respondents of this survey had 1-5 employees and serve a mix of local, regional, and national customers. 22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Produce keyword rich, educational content. Customer loyalty plan (converting a lead into a customer is just the beginning).

Non-Profit 71

Non-Profit B2C Customer loyalty Marketing 71

Marketing Insider Group

JULY 29, 2010

Our experiences and education will foster growth and propel us through each stage of the Social Media Marketing evolution. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. So what are you waiting for?

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. BigMarker) Educational webinars are the most popular type. HubSpot) 74% of companies say converting leads into customers is their top priority. (NTT)

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

SocialPilot

APRIL 13, 2025

In fact, customer reviews influence nearly 95% of buying decisions , and thats not just B2C. So, businesses must most certainly display positive customer reviews on websites. Their purpose is mostly to educate themselves about your product/service so they can make informed decisions.

Real Estate 40

Real Estate Place User-Generated Product 40

Rock Content

APRIL 17, 2024

Trends consistently prove that customers, whether B2B or B2C, do their research online before buying. The same formats frequently benefit B2C companies as well. Market introductory offers to new customers. Reward customer loyalty with incentives. Establish profiles that you can reasonably keep active.

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Marketing Insider Group

OCTOBER 12, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. They are talented B2B professionals that are comfortable talking to senior executives all day long.

Telemarketing 88

Telemarketing Customer loyalty Marketing Mix Social Media Marketing 88

Customers.ai

JANUARY 3, 2024

Increased Customer Loyalty and Retention Personalized interactions foster a deeper emotional connection with customers, which can lead to increased loyalty and higher retention rates. By delivering more relevant and timely messages, contact-based marketing can lead to higher conversion rates.

CRM 99

CRM Direct Mail Customer Journey Marketing 99

Rock Content

APRIL 21, 2020

So you will need to have a great structure to back up this importance and educate how CS is imperative for perceiving greater value in what you sell. Fitting customer success costs under Sales and Marketing is a subtle but meaningful difference when comparing it to COGS. Why associate it with Sales and Marketing?

Customer 52

Customer Non-Profit B2C Customer loyalty 52

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Your focus should be on understanding and targeting your ideal customers, and creating unique content that is educational and informational.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Your focus should be on understanding and targeting your ideal customers, and creating unique content that is educational and informational.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Marketing Insider Group

JULY 1, 2020

It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.”. I define content marketing this way: “Customer-focused content, consistently delivered, on a platform you own, in order to reach, engage and gain new customers.”.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hootsuite

JUNE 27, 2022

Retail and B2C brands tend to get the most attention for doing cool stuff on TikTok. But people often forget about the other two: inspiration and education. And few businesses are better positioned to create educational content than B2B brands. And customer loyalty too. Tell them a story. Highlight a new product.

Entertainment 124

Entertainment Finance Law Education 124

Marketing Insider Group

NOVEMBER 9, 2010

Demographically bloggers also have higher incomes and education levels than the general population. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. They spend on average more than 10 hours a week blogging.

Marketing Mix 85

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 85

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. Write an education section for a resume emphasizing a candidate’s passion for data science and analytics. New to ChatGPT?

Product 98

Product Real Estate User-Generated Fashion 98

Marketing Insider Group

OCTOBER 26, 2010

Jeff theorizes that success is not dependent on the typical predictors: intelligence, passion, knowledge or education. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 74

Telemarketing Outbound Marketing B2C Customer loyalty 74

Set Up

SEPTEMBER 26, 2023

Based on the event conversation, marketing consultants and marketing agencies are dealing with educating clients on the proper use of ChatGPT or AI. Whether your company is B2B or B2C, your audience is human, and video is a great channel to form and increase connection. For the customer, that’s value creation.

Market Trends 59

Market Trends Health Transform Marketing 59