Remove B2C Remove Customer loyalty Remove Place
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7 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

CMOs must embrace experimentation, fail fast, get close to the customer, reduce internal approval cycles, and focus on fewer, more actionable metrics. The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful.

CMO 78
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Every Vote Counts! Pick Your Favorite For Best Email Design B2B and B2C

Litmus

This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. Our team of Litmus judges have chosen the top four emails from the Best Email Design B2B and Best Email Design B2C categories. Now, we need your votes to help us decide who takes home the prize. .

B2C 89
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Are you focusing on valued customers or volume customers?

Martech

Impact operations , placing a strain on customer service due to high transaction volumes while providing little strategic feedback. Segment volume customers to identify opportunities to move them into the valued customer category over time. Offer limited advocacy , rarely promoting the brand unless theres an issue.

Customer 111
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My Birthday Brings all the Marketers to the Yard

Adobe Experience Cloud Blog

Author: Mike Stocker Two weeks ago it was my birthday and along with the fun of getting cupcakes from my colleagues and drinks after work, one thing that struck me was the level of birthday wishes from a number of unexpected places via digital marketing channels. Here are some examples. Relating to B2B Marketers.

B2C 134
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Introducing The Definitive Guide To Digital Advertising

Adobe Experience Cloud Blog

New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. One of the first steps is determing your advertising goals.

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6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales

Marketing Insider Group

In that order too: Customer loyalty, sales, lead nurturing, and even lead generation all come second to those main goals. Finally, you have bottom-of-funnel content for encouraging sales and building customer loyalty: Knowledge bases and resource centers. Earning credibility and trust. Educating their audience.

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What is personalized marketing and how is it used today?

Martech

Personalization as a strategy represents a shift from what had been a traditional one-size-fits-all approach that prioritizes reach and breadth of an audience to methods that target customers based on their needs and interests. It places a heavy emphasis on tailoring messages to specific individuals or segments of buyers.