Martech

MAY 15, 2024

I was really drawn to new things, so the whole idea of websites, and online ecommerce was really starting to brew. And that led me to moving into the build side of digital marketing, building ecommerce platforms globally. It would make it easier for their team to manage the products on their ecommerce platform.

Direct Mail 90

Direct Mail Transform eCommerce New Technology 90

Ariyh

OCTOBER 9, 2023

Previous insight: Encourage people to hold your product (more insights here ) People prefer younger companies for innovative products, older companies for less innovative products Channels : Messaging | Brand positioning | Brand Strategy | Product | Marketing communications For : B2C.

Branding 110

Branding Real Estate eCommerce Copywriting 110

Ariyh

OCTOBER 2, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,332 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok What are the latest ecommerce trends that you can use to boost your business? Read the report Want to sponsor Ariyh?

Product 84

Product eCommerce Retail Shoppers 84

Ariyh

NOVEMBER 20, 2023

.: When possible, end your discounted price with.99 99 and make sure to show the original price next to it. Previous insight: Reassure, don’t pressure people (more insights here ) Rounding discount percentages to a whole number reduces purchase intentions Channels : Discounts | Pricing | Promotions For : B2C.

Price 87

Price B2C eCommerce Retail 87

Ariyh

JANUARY 1, 2024

Previous insight: No,99 prices don’t hurt quality perceptions (more insights here ) Use direct mail to acquire new customers, and email to retain them Topics : Ads | Brand & Strategy For : B2C. .: People also remember print ads better for longer than digital ads, making them more engaging and effective.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Ariyh

DECEMBER 19, 2022

🎓 Join 15,348 evidence-based marketers that grow using science 📈 Subscribe now Brought to you at no cost thanks to… Reactive Live shopping is transforming ecommerce. Don’t miss the chance to test a new high conversion channel for your ecommerce sales. And the revenue potential is huge. And what a year!

B2C 52

B2C Transform eCommerce Retail 52

Ariyh

JANUARY 22, 2024

Previous insight: When ads go from effective to annoying (more insights here ) People are more forgiving when given a sincere apology compared to a cash compensation Channels : Customer Experience For : B2C. 20% price compensation). Can be tested for B2B. more likely to forgive a missing reservation at a hotel (vs. a 35% refund).

Shipping 67

Shipping B2C Food Price 67

Ariyh

SEPTEMBER 11, 2023

Previous insight: Show products next to the problem they solve (more insights here ) People like and trust a product more when it’s marketed with credible tactics Channels : Marketing strategy | Marketing Communications | Ads | Messaging For : B2C. guarantees, 3rd party certifications, expert endorsements). .

Manufacturing 114

Manufacturing Transform Price Marketing 114

Ariyh

AUGUST 28, 2023

This is a 3min practical summary of a scientific study 🎓 Join 21,548 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Presenting: the operating system of a modern ecommerce business. Get your free copy of the eCommerce Marketing Atlas.

eCommerce 101

eCommerce Copywriting B2C Communications 101

Ariyh

NOVEMBER 6, 2023

It could be through scarcity (‘only 3 left in stock’), or maybe a limited time offer (‘buy now or the price will increase’). In an experiment with ~6,000 customers of a large Asian ecommerce retailer, researchers tested the effectiveness of no nudges, pressuring nudges, and reassuring nudges.

Retail 57

Retail eCommerce Fashion Price 57

Ariyh

JULY 24, 2023

This is a 3min practical summary of a scientific study 🎓 Join 20,640 evidence-based marketers that grow using science, not opinions 📈 Subscribe here 📙 Use Ariyh’s Playbooks to supercharge your growth In case you missed the launch last week: Ariyh’s new Playbook of Ecommerce Optimization is here!

Shipping 52

Shipping eCommerce Logistics Retail 52

Ariyh

JANUARY 8, 2024

The consultant tells you that even though this brand is known for their outstanding looks, for that same price you can find options with better quality sound and longevity. The electronics store has a few options and one stands out from the rest - it’s painted a bright color, has a sleek design, and would look great in her office.

Product 62

Product Direct Mail eCommerce Law 62

Ariyh

JUNE 5, 2023

This is a 3min practical summary of a scientific study 🎓 Join 19,217 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok What are the latest ecommerce trends that you can use to boost your business? Read the report Want to sponsor Ariyh?

eCommerce 57

eCommerce B2C Price Promotion 57

Ariyh

SEPTEMBER 18, 2023

.: Here are 6 more recommendations on how to optimize your product images (as a free sample of Ariyh’s Playbook of Ecommerce Optimization ) Previous insight: The impact of credible vs sketchy marketing (more insights here ) Use realistic photos to highlight your product’s key characteristics. healthiness, effectiveness, safety).

Product 90

Product Health eCommerce B2C 90

Ariyh

JULY 31, 2023

📝 Intro “Sale ends in 2 hours, 6 minutes, & 52 seconds” You’ve probably seen a limited-time promotion like this before. Two weeks ago I launched Ariyh’s Playbook of Ecommerce Optimization. Can be tested for B2B Research date : July 2022 📈 Recommendation Limited-time promotions (e.g.

eCommerce 52

eCommerce Retail Promotion B2C 52

Ariyh

SEPTEMBER 25, 2023

Previous insight: When to use real vs unrealistic product images (more insights here ) Simple packaging design increases how much customers would pay for your product Channels : Packaging | Product | Brand Design For : B2C. uncrowded, plenty of empty space, simple shapes). . Native deodorants, The Ordinary skincare products).

Product 101

Product Food Health B2C 101

Ariyh

NOVEMBER 27, 2023

So you decide to tag them with a “Bestseller” label on your ecommerce store, hoping to further boost sales of these flagship products. Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh?

Product 67

Product Shoppers eCommerce Fashion 67

Ariyh

DECEMBER 4, 2023

One of the brands you are considering is priced higher than average, but they offer a sustainable initiative to take back their old products. People will be willing to pay a higher price. And besides the effort - what a waste! The mattress is still in good condition. Maybe it could be recycled? Or donated to someone in need?

Logistics 62

Logistics Price Law Shipping 62

Customers.ai

MARCH 2, 2022

When evaluating the best influencer marketing platforms for small businesses, we evaluated them based on the following guidelines: Well-reviewed by users Effective for discovering and analyzing influencers who are a good fit for your brand SMB-friendly pricing. Drive more sales with their ecommerce tools and affiliate management solution.

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

Ariyh

AUGUST 14, 2023

Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh? Krush Kola, Phresh, Nite). Stick to correctly spelled words (e.g.

Branding 91

Branding B2C eCommerce Price 91

Ariyh

JUNE 26, 2023

Channels : Messaging | Ads | Content | Copywriting | For : B2C. 📘 Ariyh’s Ecommerce Playbook - Pre-orders open on July 18 I’ve just wrapped up the final version of Ariyh’s Ecommerce playbook! Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing?

Finance 57

Finance Copywriting eCommerce B2C 57

Ariyh

FEBRUARY 13, 2023

. 📝 Intro Say you buy from one of these two promotions: Buy a blazer and a matching tie for $60. Which of the two different promotions would make you less likely to return the first blazer you bought, and buy the other one instead? Buy a $60 blazer and get a matching tie for free. buy a tie and get a matching blazer).

Product 52

Product Promotion Shipping B2C 52

Ariyh

APRIL 17, 2023

messaging, pricing, referrals) - using 1,000s of the latest scientific studies. Join 20+ happy clients, across industries: from ecommerce to SaaS to professional services. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? I’ll work 1:1 with you to apply the latest science to your business.

Price 57

Price Finance Influencer Marketing B2C 57

Ariyh

FEBRUARY 27, 2023

Research found that 90% of the sales increase they caused was from people buying products not in promotion. Italian chocolate brand Raffaello ran a holiday promotion inviting customers to develop postcards with their friends and loved ones to redeem coupons. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing?

Price 52

Price B2C Promotion eCommerce 52

Ariyh

JANUARY 16, 2023

Previous insight: Don’t say “It’s usually better” (150+ more insights here ) Showing multiple copies of a product together makes it appear more effective Channels : Ads | Ecommerce | Retail | Website | Packaging | Marketing communications For : B2C. a pack of pasta). fast, powerful).

Product 52

Product Energy B2C Price 52

Ariyh

MAY 8, 2023

Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh? Rate today’s insight to help me make Ariyh's next insights 🎓 even more useful 📈 How was today’s insight?

B2C 57

B2C Price Food Advertising 57

Martech

JULY 12, 2022

While Amazon doesn’t release sales figures for Prime Day, the Federal Reserve reported a sharp rise in ecommerce in 2021 compared to the year before. Most importantly, higher prices on pretty much everything may mean people won’t spend as much. This year’s event finds consumers being hit with mixed economic messages.

Retail 87

Retail eCommerce Energy Price 87

Neil Patel

SEPTEMBER 24, 2020

They’ve worked with more than 550 ecommerce and service brands, managing their AdWords accounts for clients. When it comes to paid advertising, their sweet spot is promoting tech companies, whether they’re in SaaS, Ecommerce, Tech, or Transportation. AdVenture Media Group specializes in PPC advertising.

eCommerce 97

eCommerce Advertising Advertisers Health 97

Adobe Experience Cloud Blog

APRIL 7, 2015

B2C organizations can personalize ad campaigns based on: Geo-location. Price sensitivity. For example, if you’re promoting a marketing automation tool, such as Marketo, to the eCommerce industry, the copy might say: “reach more buyers online”. For B2B organizations, ad campaigns can be personalized based on: Organization.

Thought Leadership 133

Thought Leadership B2C eBook Education 133

Customers.ai

JANUARY 26, 2024

isn’t “cheap” software by any means, it’s a solid option for SMBs that want the capabilities of a Terminus or Demandbase at a cheaper price point. Send email invites and promotional campaigns that drive interest and registrations with the help of personalized content. How do B2B and B2C marketing tools differ? Metadata.io

CRM 111

CRM User-Generated Analytics Marketing 111

Use Insider

FEBRUARY 17, 2023

The last one is more suitable for smaller eCommerce businesses. Insider comes with various personalization tools, such as: Actionable Customer Data Platform (CDP) , which combines data from multiple sources — like your eCommerce website, customer service tool, CRM, POS, contact center, etc. — The price range they’re looking at.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Ariyh

NOVEMBER 21, 2022

This is a 3min practical summary of a scientific study 🎓 Join 14,868 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok What are the 4 must-have technologies to create, grow, and scale your ecommerce store?

Price 52

Price eCommerce Retail B2C 52

Martech

SEPTEMBER 12, 2023

This shorter attention span means you have to be even choosier in the images and copy you select to promote a product or tell your story. Overt persuasive design uses obvious elements like images, animation and layout to call attention to important content like the call to action, price changes, offer copy and the like. Get MarTech!

Customer Journey 123

Customer Journey eCommerce Customer Law 123

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?) In 2021, 72% of ecommerce users would ONLY engage with personalized messaging. At the macro segmentation level, you can consider personalization content, categories, catalogs and promotions.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?). In 2021, 72% of ecommerce users would ONLY engage with personalized messaging. At the macro segmentation level, you can consider personalization content, categories, catalogs and promotions.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Search Engine Land

SEPTEMBER 11, 2023

Consider an ecommerce store selling products worth $20, $50 and $100. Using value-based bidding in low variability scenarios What if your products or services are priced similarly? Even if your prices are uniform, the profit margins may differ. B2C tends to have a much shorter cycle, ranging from a few minutes to a few weeks.

eCommerce 139

eCommerce User-Generated B2C CRM 139

Neil Patel

AUGUST 6, 2021

That’s why customer retention is crucial to growing your Ecommerce business. Research shows that repeat customers spend more than once-off customers, making retention a priority for any Ecommerce business that wants to grow. 5 Customer Retention Strategies and Corresponding Tools for Ecommerce Companies.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142