Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Hubspot Marketing

OCTOBER 11, 2024

Why B2B2C Marketing Works How B2B2C Marketing Works 3 Effective B2B2C Marketing Strategies Importantly, B2B2C marketing is distinct from B2B or B2C marketing, in which businesses sell exclusively to other businesses or directly to consumers. But they also had extremely limited capital, ecommerce capabilities, and access to consumers.

Manufacturing 131

Manufacturing B2C eCommerce Marketing 131

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

Retail 122

Retail eCommerce Gen Z Shoppers 122

Martech

JANUARY 9, 2025

Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. Retailers must use brands as filters to narrow down overwhelming options while offering consumers enough meaningful choices. Feeling less happy with purchases.

Customer 114

Customer Transform Shoppers eCommerce 114

Martech

JULY 31, 2024

Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. This marks a shift from Q1, where Instagram led the pack, according to the report. However, the share of spending to this format has slightly decreased since the peak holiday shopping season in Q4.

Advertisers 120

Advertisers Advertising Retail eCommerce 120

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 117

B2C eCommerce Retail Shoppers 117

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. McKinsey , 2023)The average cart abandonment rate is 70.19%.

eCommerce 122

eCommerce Gen Z B2C Shoppers 122

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 124

Retail Transform Shoppers Advertisers 124

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. retailers,” said Pandya. Dig deeper: Top ecommerce trends from record-breaking Amazon Prime Day 2024 Klaviyo’s 2024 Consumer Spending Report can be downloaded here (registration required). online holiday shoppers are expected to spend $240.8 Why we care.

Gen Z 120

Gen Z Shoppers Retail Price 120

Martech

MARCH 17, 2025

retail sites over the holiday season, and the trend persisted into 2025. One of the most interesting findings from Adobe covers what happens once generative AI users land on a retail website. retail sites. Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. Between Nov. 1, 2024, and Dec.

Retail 92

Retail B2C User-Generated Food 92

Martech

NOVEMBER 4, 2024

As consumers become more informed and demanding, brands bypass traditional retail channels to meet their needs directly. Where to begin Digital commerce offers a treasure trove of retail marketing data waiting to be harnessed and activated correctly. Retailer audiences offer valuable data for acquiring new customers. Processing.

Transform 120

Transform Retail Manufacturing eCommerce 120

Vertical Response

NOVEMBER 10, 2024

B2C typically engages with customers more frequently than B2B, which often requires a more measured approach due to different frequencies that vary depending on customer relationships. The average peak email frequency for major clothing retailers is approximately 6.21 B2B emails are suggested to be sent no more than twice per month.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Martech

DECEMBER 30, 2024

Dig deeper: The AI-powered path to smarter marketing Redefining content optimization for genAI retail search If youre in ecommerce, AI is already changing the playing field through genAI search tools like Amazon RUFUS. AI will help refine and optimize, but the team needs to set the initial strategy.

Transform 110

Transform CMO Retail CRM 110

Martech

JANUARY 16, 2025

Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. Algolia launched Shopping Guides, a content generation tool that uses AI to create informative articles for ecommerce websites. Athos Commerce offers AI-driven search, personalization and merchandising capabilities.

Non-Profit 114

Non-Profit Direct Mail eCommerce User-Generated 114

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 115

B2C Automobile Marketing Automation Platform Retail 115

AWeber

MAY 22, 2025

Factors like industry, audience (B2B or B2C), and your goals matter, but these data-driven recommendations are a great starting point. If your audience is more consumer-based (think retail or hospitality), a pre-weekend email sent just after lunch can prompt last-minute purchases or bookings.

B2C 104

B2C Analytics Entertainment eCommerce 104

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 122

Retail Customer Shoppers eCommerce 122

Martech

DECEMBER 30, 2022

Experience, Ecommerce and Transformation. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are. Where are the inefficiencies?

Retail 117

Retail Transform eCommerce Advertisers 117

Martech

AUGUST 30, 2024

Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. Using Advantage+ shopping campaigns replaces much of the work for segmentation, according to Yingying Kuang, VP of growth and ecommerce at Kitsch.

Branding 109

Branding Fashion Retail User-Generated 109

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024. trillion 2022 $5.29

eCommerce 105

eCommerce Gen Z Shipping Retail 105

Martech

DECEMBER 7, 2022

If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce. Table of contents What is ecommerce? What is ecommerce? Every type of transaction (B2B, B2C, C2C, etc.)

eCommerce 108

eCommerce Shoppers Retail Shipping 108

Martech

DECEMBER 28, 2022

And what other inroads will be made in customer experience for retailers and brands? Retailers will take a headless approach to commerce. “In As part of this, we’ll see retailers moving to take a headless approach to commerce, to offer shopping experiences beyond the limitations of their traditional ecommerce platforms.”. “As

Transform 122

Transform eCommerce Shoppers Retail 122

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 114

Retail Customer eCommerce Shipping 114

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. Dig deeper: IAB finalizes retail media networks standards for in-store “They actually met the people at the moment in time they were craving this new dessert ice cream,” Svikas said. Change is the only thing you can rely on in digital marketing.

Gen Z 109

Gen Z Retail Food Millennials 109

Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. As this year’s Prime Day proves, digital retail is never exclusively online. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals. Why we care. Prime Day competition. Private labels.

eCommerce 109

eCommerce Shoppers Retail Price 109

Martech

JANUARY 17, 2023

Their technology has previously been used to provide video screens for refrigerator doors at Walgreens and other retailers. For retailers building out their retail media networks (RMNs) for advertisers, more screens in key positions throughout the store can produce more ad inventory. Why we care. Get MarTech! In your inbox.

Retail 114

Retail Transform Shoppers eCommerce 114

Martech

JANUARY 5, 2023

billion online in November and December 2022, representing a new ecommerce record and 3.5% retail sites, 100 million SKUs, and 18 product categories. While prices remained higher in gas, rent and food, ecommerce discounts sustained “discretionary spending,” according to Vivek Pandya, lead analyst, Adobe Digital Insights.

eCommerce 112

eCommerce Food Health Price 112

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. The truth is, your audience isn’t a monolith.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Scenario 2: The online fashion retailer. Conversely, a high-end fashion ecommerce store runs Facebook Ads.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? First, let’s look at how ecommerce affected the balance of the economy. Moving Retail Online. Ecommerce Types.

Transform 82

Transform eCommerce Retail Entertainment 82

Martech

JULY 13, 2023

Amazon is an ecommerce giant. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. That’s because, across the entire ecommerce landscape, discounts peaked before Prime Day during Independence Day sales. Retail Media Networks. Why we care. Get MarTech!

eCommerce 98

eCommerce Retail Shoppers Price 98

Martech

JANUARY 29, 2025

A discount retailer will focus on efficiency and price sensitivity for volume customers. Focus on volume customers when: Your model thrives on scale, such as fast-moving consumer goods or ecommerce. However, the focus, resources and strategies must align with your business goals, core value proposition and customer base.

Customer 109

Customer Price Customer Acquisition Customer loyalty 109

Backlinko

MARCH 25, 2025

And have their own lighting line at a major retailer, showing the diverse money-making potential of this niche. Monetization paths: Product affiliates, sponsored reviews, subscription content, ecommerce products Success requirements: Dermatological knowledge, consistent product testing, high-quality photography skills 12.

Real Estate 114

Real Estate Health Affiliate Marketing Non-Profit 114

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico. and Puerto Rico.

Retail 98

Retail eCommerce Advertisers Advertising 98

Martech

AUGUST 10, 2022

Electronics, the largest ecommerce category with 18.6% On a YoY basis however, e-commerce spend in July grew 20.9%, driven by Prime Day and record online sales for the overall retail industry. The post Deflation comes to ecommerce as online prices fall 2% in July appeared first on MarTech. YoY (2% month over month).

Price 109

Price eCommerce Food Retail 109

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. What is business casual?” “How How to shrink jeans.”

Retail 117

Retail Transform PR Shoppers 117

Martech

NOVEMBER 29, 2022

Online retail sales set records on Black Friday and Cyber Monday. internet retailers. online retailers. However, retailers won’t complain if that’s the worst sales news this month. The post Online retail kicks off holiday season with record sales appeared first on MarTech. Cyber Monday total online sales.

Retail 112

Retail Price Analytics eCommerce 112