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Accessibility Reinforcement Act: Rethinking email marketing

Welcome Software

The impact of the BFSG on email marketing On June 28, 2025, the Barrierefreiheitsstärkungsgesetz (BFSG) will come into force. This has far-reaching implications for all digital offerings - including websites, apps, e-book readers, self-service terminals, telecommunications services and email marketing.

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Why we care about email marketing: A marketer’s guide

Martech

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

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5 Email Marketing Strategies to Try in 2018

Adobe Experience Cloud Blog

But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies. With marketing automation in place, it’s tempting to “set it and forget it” when it comes to email marketing. Personalized and Segmented Emails.

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Email Marketing Trends for 2025: Insights to Elevate Every Send

Litmus

Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust.

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Marketers push back on Google’s attempt to derail California privacy bill

Martech

There are currently 12 states with data privacy laws, by the end of the year, there will be five more. Most of those laws are based on California’s. state data privacy laws: What you need to know The post Marketers push back on Google’s attempt to derail California privacy bill appeared first on MarTech.

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The email marketer’s guide to effective marketing automation

Martech

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. That’s because these messages are highly relevant.

Law 136
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It’s time to say goodbye to your email open rate

Martech

This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. legislation isn’t quite as explicit in requiring email marketers’ opt-in consent as GDPR.