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5 ways to get your B2B buyers to care in 2025

Martech

Whether humor, compassion, energy or honesty, showing your brand’s personality makes you more relatable and memorable. Dig deeper: 5 ways B2B differs from B2C and 3 ways they align Final thoughts B2B buyers are navigating the same challenges you are. Your brand’s voice, tone and personality matter more than ever.

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AI-powered martech news and releases: July 25

Martech

Running a virtual version of the Olympic venues to track energy use. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. In concrete terms, this means the IOC is using AI for: Monitoring social media platforms to find and flag abuse aimed at athletes.

B2C 117
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How to Use eSports Marketing to Grow Your B2C Reach

Neil Patel

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. One great example of this is Bang Energy drinks. Now, you have businesses from all niches, including Mercedes and Coca-Cola, wanting to get in on the action. Is it the right fit for your business?

B2C 144
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How to Use Social Media as a B2B Company

Buffer Marketing

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 88
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Litmus Live Recap 2024: Highlights From Day 1

Litmus

This highlight videos sums up the energy and enthusiasm of the day perfectly. Decoding Churn: Strategies for Subscription Retention Anna Levitin shared how to decode churn and boost retention using B2C tactics repurposed for B2B. Consistent marketing is the key to changing your business. Well said, Dave!

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Time to First Value: The CX metric you can’t afford to ignore

Martech

Dig deeper: How B2B and B2C brands are winning hearts with memory-driven CX What does this have to do with Time to First Value? For a company manufacturing smart home devices, First Value might be when customers connect the product and see their first real-time energy savings, not when the box arrives or the device is installed.

Price 85
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How Much Should Your Marketing Team Budget for 2021? [By Industry]

Hubspot Marketing

B2B Product industries allocate, on average, roughly 10% of revenue to marketing , which is similar to B2C Services (10.1%). B2B Services and B2C Product allocate higher numbers of 15% and 18% , respectively, of total revenue. Alternatively, if you work for a B2C (product-focused) company, Deloitte reports 15.9%

B2C 145