Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. EST. B2C brands. B2C brands. 80% of Twitter users are affluent millennials. Monday to Wednesday).

B2C 112

B2C Millennials Food Retail 112

Sprout Social

JANUARY 3, 2022

Wendy’s and McDonald’s are both well-known fast food juggernauts. No matter your role or who you market to (B2B or B2C, Millennials or Boomers, etc.), Social listening is a source of business intelligence that allows brands to harvest voice of customer data without doing the legwork involved in a full market research project.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Hootsuite

JANUARY 7, 2020

For instance: Nature, Travel, Fashion, Food, Home, Beauty, Science & Tech, etc.That said, the algorithm is better at populating some topics than others. Millennials did! Of course, it’s a lot more popular than IGTV because what B2C brand in their right mind isn’t using shoppable posts? We sure are.).

Millennials 145

Millennials User-Generated B2C Fashion 145

Martech

SEPTEMBER 13, 2023

41% of consumers are considering using buy now pay later services, while an additional 2 out of 5 consumers would cut down on essential expenses such as food and gas to afford their gifts. 34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs.

Gen Z 126

Gen Z Shoppers Retail Price 126

Sprout Social

OCTOBER 31, 2018

ICYMI: Food-Allergy Friendly Options Available on Disney’s Mobile Order [link] pic.twitter.com/Uxg9zuBiWk. For B2C brands catering to the millennial and Gen Z demographics, networks like Instagram & Snapchat provide high value. — The DIS (@TheDIS) October 25, 2018. A4: Depends on who your audience is.

Branding 111

Branding Gen Z Food Millennials 111

Backlinko

JUNE 4, 2024

Food and beverages (non-alcoholic) 41.8% billion in sales in 2023 ( DataReportal ) Here’s a detailed breakdown with largest product categories by annual consumer spending in the US: Product Category Annual Ecommerce Spending (B2C, US) Electronics $781.3 billion Food $370.7 billion 37.9% billion 38.0% billion 38.3% billion 39.6%

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Content Marketing Institute

SEPTEMBER 27, 2018

Nearly a third of millennials globally check their phone screen at least once every five minutes without being prompted by an alert or notification, according to KPMG’s 2017 Me, My Life, My Wallet Report. HANDPICKED RELATED CONTENT: Conversational Content: How to Market Through Text Messaging and Chatbots.

Non-Profit 111

Non-Profit Marketing Marketers Millennials 111

Marketing Insider Group

MARCH 4, 2020

If only the beverage maker would go after the foodie market with content that extols the beverage’s natural affinity with food. B2B companies often seem stifled and stuffy in comparison to their B2C peers when it comes to content marketing. They’ve seen them ad nauseam when they watch the nightly news or their favorite team.

Content Marketing 104

Content Marketing User-Generated Marketing Marketers 104

Marketing Insider Group

FEBRUARY 5, 2024

Hosting Tribunal) Food blogs lead in popularity, with 42.8% HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. (SEMrush) The U.S. alone boasts approximately 32 million bloggers as of 2022. trillion by 2026.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sprout Social

APRIL 6, 2023

For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. Here are some examples of brands using chatbots in a B2B and B2C environment. Understand your audience and evaluate the communication channels when deciding to use chatbots in your strategy.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98

Marketing Insider Group

JULY 1, 2020

What travel, food, or fashion brand can exist today without a vibrant Instagram page, videos, and a few influencer campaigns? Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers. In the B2C sector, content marketing is just as important.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hootsuite

AUGUST 14, 2023

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Create an outline for a healthy eating program that focuses on whole foods and avoiding processed products. ChatGPT prompts for writing Writer’s block, beware.

Product 98

Product Real Estate User-Generated Fashion 98

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Gifting and greetings cards, online food delivery services and streaming platforms also increased their investment in TV advertising by 209%, 194% and 137% respectively. million in total. Customer experience.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Hubspot Marketing

JULY 20, 2020

Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. While millennials grew up in more stable financial times, most of Gen Z's earliest memories took place during the U.S.

Gen Z 145

Gen Z Millennials Education Health 145

Backlinko

MAY 14, 2024

For example, if you search for “healthy foods,” you’ll get a list of questions people ask about the topic. Such as, “Are healthy foods more expensive?” Knowing your target audience is concerned about the cost of healthy foods gives you insight into one of their challenges.

PR 113

PR Customer loyalty User-Generated SEO 113