Martech

OCTOBER 2, 2024

It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum. Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.”

Branding 80

Branding Millennials Finance CMO 80

Hubspot Marketing

MAY 9, 2022

But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer. 3 and 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. What is B2B marketing? Types of B2B marketing.

B2C 128

B2C Marketing Automation Platform Gen Z Whitepaper 128

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. B2B vs. B2C Social Media Marketing Data. The Biggest Social Media Marketing Challenges.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights.

Millennials 145

Millennials Social Media Marketing Market Research B2C 145

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy Marketers B2C 134

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. There are other factors to consider, too.

Millennials 145

Millennials Gen Z Promotion User-Generated 145

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. The Marketing Hub also integrates with HubSpot’s CRM.

Gen Z 129

Gen Z User-Generated Social Media Marketing Millennials 129

Hubspot Marketing

MARCH 15, 2023

Here's an example of what we mean: 3 Ways to Improve Your Social Media Marketing Be unique! Of course, you should do all these things in your social media marketing. Social Media & Digital Habits." Do something to stand out from your competitors. Take risks. Try out-of-the-box ideas.

Millennials 113

Millennials CRM B2C eCommerce 113

Neil Patel

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Web Content writer: works on blog posts, guest posts, social media copy, and landing pages.

Transform 145

Transform Marketers Marketing Millennials 145

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. This would be a successful influencer seeding.

Influencer Marketing 56

Influencer Marketing Gen Z Marketers Marketing 56

Sprout Social

NOVEMBER 21, 2019

For example, Google Product Listing Ads can help highlight all of the above for B2C brands. There’s no denying that email represents both an aggressive and effective marketing channel for marketers today. The importance of social media market research. Why conduct market research on social media?

Market Research 111

Market Research Gen Z Price B2C 111

SocialPilot

JANUARY 16, 2024

Buckle up, because we’re about to take you on a whirlwind tour of the social media facts. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Let’s dive in!

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Martech

JUNE 2, 2022

And for marketers targeting Gen Z and Millennials, TikTok is where the action is right now , with over one billion monthly users, almost half in the valuable 10-29 year old demographic. It’s where audiences are and the ability to help them discover and purchase products without sending them to a different channel is priceless.

Gen Z 109

Gen Z Millennials Entertainment Digital Marketing 109

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. Yet, curating and collaborating is essential. And not just for in-house research.

User-Generated 111

User-Generated Promotion Thought Leadership Millennials 111

Marketing Insider Group

FEBRUARY 5, 2024

(Orbit Media) Producing original visuals consistently is a struggle for 35% of content creators, despite its effectiveness. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Orbit Media) The average human attention span has reduced from 12 seconds to 8.25 billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sachs Marketing Group

JULY 11, 2023

On the other hand, a tech startup offering a fitness tracking app might target health-conscious millennials who are tech-savvy, follow fitness influencers on social media, and prefer to exercise outside the gym. Remember, the key to effective marketing is knowing your customer.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75

Rock Content

MARCH 4, 2020

Why your company needs Digital Marketing. Digital Marketing strategies. What does a Digital Marketer do. How B2B and B2C companies can use Digital Marketing strategies. What is Digital Marketing. Smartphones are incredibly popular, especially among Millennials and Generation Z. Social media marketing.

Digital Marketing 52

Digital Marketing B2C Marketers Marketing 52

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. John (05:10): You millennials are old farts. So Shama, welcome to the show. Shama (00:39): Thanks, John. Shama (00:39): Thanks, John.

SEO 84

SEO Transform Gen Z PR 84

Rock Content

JUNE 28, 2016

The speakers shared insights and solutions to help marketing teams stay ahead of the ever-changing consumer journey. Some of the broad themes that were addressed were: The impact that millennials have on marketing in 2016. How B2B and B2C marketing teams execute similar yet different marketing campaigns.

Transform 40

Transform Millennials B2C Communications 40

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. If your brand wants to stay relevant and culturally connected, meme marketing is the perfect solution. Understanding your audience is the foundation of any successful social media strategy. Why Is Audience Perception Essential in Meme Marketing?

Gen Z 52

Gen Z Branding Entertainment Marketers 52

Buffer Marketing

APRIL 4, 2024

Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7% Semrush is a veteran at incorporating TikTok’s fast-paced trend cycle into their social media marketing strategy, with several viral videos under their belts. of its US user base to be exact.

Gen Z 117

Gen Z User-Generated Entertainment Millennials 117

Hootsuite

AUGUST 14, 2023

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. ChatGPT prompts for social media marketing Social media managers , listen up. ChatGPT prompts for writing Writer’s block, beware.

Product 98

Product Real Estate User-Generated Fashion 98

Econsultancy

DECEMBER 13, 2021

When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). Customer experience.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Backlinko

MAY 14, 2024

The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. This is why it uses the social media site to showcase its landscaping services with eye-catching images of customers’ green lawns and vibrant flowers. For example: If you target Gen Z or millennials, meet them where they spend their time.

PR 113

PR Customer loyalty User-Generated SEO 113

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. Why use TikTok for B2B marketing?

Gen Z 125

Gen Z Law Entertainment B2C 125