Neil Patel

DECEMBER 13, 2022

And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. The percentages in the graph above are all over the place, but the story is consistent when you look at the responses. Social Ads.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Martech

SEPTEMBER 28, 2023

When you include the right behavioral science principle in your marketing message, you can significantly increase the likelihood your target will automatically engage and respond. This is true for B2C and for B2B marketers. Upon first encountering the marketing message, the recipient immediately sensed they were lagging behind.

Finance 125

Finance Marketing Marketers B2C 125

Martech

APRIL 25, 2022

Miriello’s role is focused on growing the digital department which includes e-commerce and will soon include B2C apps and marketplaces.The brand’s inspiration was based on a trip the founder, Paola (Paul) Dini, took to Maine. “The brand has a long history,” said Giusseppe Miriello, Paul&Shark’s Global Digital Director.

Shoppers 97

Shoppers Retail Shipping B2C 97

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time. Examples of great creative-data-driven marketing. Moment Marketing with Heinken. Retargeting.

Shoppers 98

Shoppers Non-Profit Marketing Marketers 98

Litmus

JUNE 23, 2022

When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach.

B2C 63

B2C Gen Z Millennials Email Marketing 63

Martech

DECEMBER 27, 2022

“The ability to explore, discover and find the right fit can turn consumers into loyalists very quickly, so brands will be expected to keep AI for customized customer experience in brick-and-mortar to deliver a better discovery process,” said Richard Jones, CRO for performance marketing company Wunderkind.

Transform 97

Transform Retail Shoppers Price 97

Martech

MARCH 22, 2022

Here’s what you’ll learn: A snapshot of today’s email marketing landscape. 3 drivers of email marketing’s evolution. Why email remains a dominant channel for marketers and consumers. 7 reasons brands should invest time and money in email marketing. Who uses or works with email marketing?

Email Marketing 119

Email Marketing Law B2C Marketing 119

Marketing Insider Group

JANUARY 11, 2021

What types of tools and strategies would help you take your digital marketing to the next level? Several take place in April. Top 2021 Marketing Conferences You Won’t Want to Miss. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. North America: July 21-22.

Digital Marketing 25

Digital Marketing Transform Logistics Marketing 25

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Private channels are the place to drive meaningful one-to-one engagement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

FEBRUARY 24, 2022

CallTrackingMetrics serves bid-market B2B and B2C brands, plus agencies, consultancies and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.

Analytics 97

Analytics Real Estate CRM Communications 97

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out

CMO 130

CMO Transform Customer Acquisition B2C 130

Hubspot Marketing

DECEMBER 13, 2023

With the rise of Instagram, TikTok, and other social media platforms, influencer marketing is big business. Some digital marketing agencies today focus exclusively on helping clients place products with influencers who can create demand.

Inbound Marketing 81

Inbound Marketing PR Manufacturing Marketing 81

Use Insider

MARCH 1, 2023

This means many B2C businesses are struggling to hit their customer acquisition and revenue targets which, in turn, puts pressure on marketing budgets and marketing departments this year to deliver stronger returns on every investment. We are no longer wasting money on guesswork audiences.

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Search Engine Land

NOVEMBER 17, 2022

Place/Distribution : To strategically locate your brand in channels where your ideal customers will discover it. A social media marketing plan is like an amalgamation of those two classic marketing principles that have been around since the golden days of advertising. LinkedIn : B2B discussions, polls, and knowledge exchange.

Social Media Marketing 125

Social Media Marketing User-Generated Marketing Marketers 125

Martech

APRIL 6, 2022

When an image does not render, alt text is the text that the recipient will see in place of the image. However, marketers would be wise to ensure their email images display correctly so they don’t have to rely solely on these attributes. Consider using an SEO-driven CTA in your alt text to drive engagement.

Email Marketing 103

Email Marketing Marketing Marketers B2C 103

Martech

FEBRUARY 9, 2023

Instead of paying millions for a single Super Bowl ad, marketers can place ads on CTV and zero in on specific segments of any size. The advantage that brands and agencies gain by using CTV advertising is the ability to control their ad dollars while still hitting the right demos. It’s what you do after the game that matters.

Shoppers 82

Shoppers Advertising Advertisers PR 82

Marketing Insider Group

JANUARY 10, 2022

Because B2B marketing has its own set of trends, best practices, and quirks that differ from regular B2C strategies. LeadsCon is focused specifically on performance marketing — the type that converts. but now takes place in a new location every year. This is an event I haven’t missed in over a decade!

Non-Profit 116

Non-Profit Marketing Marketers SEO 116

Martech

SEPTEMBER 7, 2023

Start refining your email marketing campaigns, optimizing your SEO, fine-tuning your SEM strategies and crafting eye-catching paid social ads. With these pillars in place, you’ll be well on your way to surviving and thriving during the holiday sales period. Remember, the time to act is now.

Shipping 110

Shipping Millennials Email Marketing SEO 110

Welcome Software

MARCH 11, 2022

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. To manage this process and keep everything (and everyone) organized, it’s a good idea to have some systems in place first. Or maybe you’re lacking a central place to store campaign assets.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. I love this one.

Copywriting 93

Copywriting SEO Price User-Generated 93