Businesses Grow

JANUARY 9, 2023

If you’ve followed me for a while, you know I have a good track record of thinking through how trends come together and then pointing the way to our marketing future. I also include more than a dozen new in-depth case studies from B2B, B2C, nonprofits, and even solopreneurs. There’s something for everybody!

Health 142

Health Marketers Marketing B2C 142

Content Marketing Institute

OCTOBER 22, 2017

If you’re like The Little Mermaid and want to be where the people are, your brand marketing needs to be online. Content marketing. Social media , blogs, and search engines – these places are where you’ll find users who want to get informed. Content marketing rakes in conversion rates six times higher than other methods.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Marketing Insider Group

AUGUST 20, 2014

Content marketing is important because the world has changed dramatically since we started carrying around all the information on the internet. Traditional marketing is broken. They talk about how we can make the world a better place. How can a brand get started with content marketing? 86% of TV ads are skipped.

Content Marketing 111

Content Marketing Entertainment CMO Marketers 111

Litmus

MARCH 10, 2022

Buyers no longer want a traditional brand experience; they need data-infused, highly personalized experiences. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email.

Retail 90

Retail Market Trends Email Marketing B2C 90

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Adobe Experience Cloud Blog

DECEMBER 16, 2014

The new organizational skill-set — and structure — will be one of the most profound changes that we as marketers need to deal with over the coming 5-10 years. Third, marketing now needs to move at the speed of digital. I help clients become more effective and efficient with their marketing. EIU : Both B2B and B2C?

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Marketing Insider Group

FEBRUARY 1, 2021

With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns.

Copywriting 145

Copywriting User-Generated Marketers Marketing 145

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 61% of your customers say thought leadership content is “a lot more” effective at showcasing your company’s value than traditional marketing. Reddit could be a great place for you to host AMAs: “Ask Me Anything” threads popular on the platform.

Thought Leadership 133

Thought Leadership Place B2C CMO 133

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. 78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. Remember that consistency is a crucial ingredient to content marketing.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Martech

APRIL 2, 2024

This research shows that B2B influencer marketing can’t be dismissed as a passing trend. What sparked the shift to influencer marketing? Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders.

Influencer Marketing 103

Influencer Marketing Whitepaper User-Generated Marketers 103

Econsultancy

DECEMBER 2, 2021

CDPs can offer “a way for organisations to bring together disparate customer data into one place, to allow for the easy sharing of this information with other systems,” according to Econsultancy’s CDP Best Practice Guide. Taking ownership of the customer in a cookie-crumbling world.

Management 98

Management Customer Retail eCommerce 98

Adobe Experience Cloud Blog

JUNE 24, 2013

Because of this, traditional marketing tactics based on “renting” attention that others have built — and interrupting the buyer in the process — are becoming less and less effective. And today there is a steady supply of new places to share and connect: SnapChat, SoundCloud, WeChat…. According to IBM, we now create 2.5

Fashion 134

Fashion Marketers Marketing Analytics 134

Hubspot Marketing

JULY 10, 2018

Social media is now a critical component of B2B marketing. It often doesn’t cost much for paid ads compared to traditional advertising costs, but offers broad mileage. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Marketing Insider Group

FEBRUARY 2, 2021

In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Another factor to help you decide where to spend your marketing budget and resources is your target audience. If you’re unsure about which channels your target audience prefers, do some market research to learn more.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Martech

OCTOBER 14, 2022

All that has changed with the advent of digital tools and modern marketing methods. Today, CMO positions are more than just higher-level marketing supervisors. They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Get MarTech!

CMO 126

CMO Non-Profit Transform Advertising 126

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. On24) 61% of companies employ webinars as a content marketing tactic. Content Marketing Institute) 73% of B2B webinar attendees typically convert to leads. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.

Digital Marketing 83

Digital Marketing Social Media Marketing Marketing Mix Thought Leadership 83

Search Engine Land

MAY 31, 2023

Assessing your readiness for change B2B marketers tend to be conservative when testing new marketing tactics, and rightfully so. The vast majority of ad platforms are designed for B2C or DTC initiatives.

User-Generated 82

User-Generated B2C eCommerce Traditional Marketing 82

Rock Content

MARCH 4, 2020

The internet is a beautiful place packed to the brim with information and cat videos. But the internet is more than a safe haven for adorable puppy videos and tutorials on how to boil water: it is any company’s marketing dream come true. Why your company needs Digital Marketing. Digital Marketing strategies.

Digital Marketing 52

Digital Marketing B2C Marketers Marketing 52

Marketing Insider Group

MAY 10, 2010

I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement. Traditional marketers, who in the past may have shunned inbound techniques, are using words like “clicks,&# “mentions&# , “keywords&# , even “SEO&#.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

MAY 10, 2010

I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement. Traditional marketers, who in the past may have shunned inbound techniques, are using words like “clicks,&# “mentions&# , “keywords&# , even “SEO&#.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

NOVEMBER 16, 2019

Chief Customer Officer at Marketo (the marketing software branch of Adobe), Matt Zilli, explores this idea in a post titled “ The power of shared beliefs ”. These companies will continue to have huge success without relying on traditional marketing techniques. In other words, they must be baked into your company culture.

Customer 111

Customer CMO Customer Journey Marketers 111

SMA Marketing

SEPTEMBER 28, 2023

Depending on your target audience, specific marketing strategies keep you at the top of your game. B2B (business-to-business) marketing refers to companies that sell to other businesses instead of individual consumers (business-to-consumer or B2C marketing). Remember, B2B content marketing is different from B2C.

Digital Marketing 52

Digital Marketing Marketing Strategy B2C SEO 52

On24- CMO Confessions

MARCH 18, 2021

Traits and Characteristics of Marketers. Marketing Plans for 2021 and Beyond. B2C Marketing and the Gaming Boom. Cheri Keith: Hello, and welcome to CMO Confessions, the B2B marketing and sales podcast, where I speak with amazing guests about what it really means to be a marketing leader in today’s business world.

CMO 52

CMO Tentpole B2C Retail 52

Marketing Insider Group

OCTOBER 16, 2021

He points out that Apple customers already believe that Apple will always release the most innovative new products, everyone knows that Disneyland is the happiest place on earth (and so Disney products exist to make you happy), and Nike customers believe that Nike is doing everything they can to help each athlete release their true potential.

Customer 80

Customer CMO Non-Profit Customer Journey 80

Use Insider

FEBRUARY 17, 2023

Insider can connect all your customer data from multiple sources into one place and personalize every touchpoint customers have with your brand. Their key personalization features are bundled into their Experience OS — a place where teams can collect and activate customer data. And much more.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Unbounce

OCTOBER 24, 2023

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? billion-dollar industry.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? billion-dollar industry.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Customers.ai

MARCH 2, 2022

In fact, interest in influencer marketing has risen more than 90x! With the flood of content in the creator economy, consumers look to trusted sources to tell them what products they use, the best places to travel, their favorite brands …. Influencer Marketing Case Study: Pottery Barn. Q: Is influencer a B2B or B2C marketing?

Influencer Marketing 61

Influencer Marketing eCommerce Price User-Generated 61

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events.

PR 52

PR Marketers Marketing User-Generated 52

Litmus

OCTOBER 29, 2020

I’ve been in marketing for almost 20 years now. So, I started out in traditional marketing doing not so much offline, but mostly print and direct mail. Jason Witt: And then on the Responsys side where it’s more B2C, we have everything from retail, financial services, hospitality, which has been a tough year.

Retail 65

Retail Email Marketing Direct Mail Law 65

Hubspot Marketing

NOVEMBER 21, 2024

Table of Contents What is B2B video marketing? Benefits of B2B Video Marketing B2B vs. B2C Video Marketing Building a B2B Video Marketing Strategy That Delivers Results B2B videos aren't just ‘nice to have’ anymore. B2B video marketing takes a strategic, targeted approach.

Video Marketing 124

Video Marketing Marketing Strategy Transform B2C 124

Hootsuite

NOVEMBER 21, 2024

A very brief history of ‘going viral’ When word-of-mouth marketing went digital in the late 90s, internet goers everywhere witnessed the true meaning of “the snowball effect.” But just because unhinged virality works for the Duolingos of the world (fun, personality-driven B2C brands) doesn’t make it a realistic strategy for every brand.

Transform 120

Transform Marketers Marketing Traditional Marketing 120

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. When your hub itself is too big.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. This is in contrast to traditional marketing.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketers 93

Hubspot Marketing

DECEMBER 27, 2024

Read How An NBA Marketer Brought the Brooklyn Nets to Paris (& What Marketers Can Learn from Him) Lesson 3: Break the fourth wall. The first Malrt ad I ever saw was in 2022, in season one of the Chicago-set TV show The Bear , of all places. The more we can focus on that, the better well be as marketers.

Fashion 88

Fashion Marketers Marketing Entertainment 88