Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Neil Patel

SEPTEMBER 6, 2021

That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces? As a B2C brand, it’s even more important to make the right decision.

B2C 143

B2C Entertainment Non-Profit Transform 143

Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. See my earlier article for useful stats and resources on this subject.

eCommerce 137

eCommerce Direct Mail B2C Marketing 137

Buffer Marketing

JANUARY 7, 2025

Pricing : Free plan available for up to three social channels. Pricing : Free plan available for up to 1 hour of video processing per month. Pricing : Starts at $19.79/month Pricing : Paid plans start at $149/month to get AI sentiment analysis. Pricing : Not listed. Paid plans start at $6/month/channel.

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

NOVEMBER 27, 2024

There is a free version and a Pro version (priced similar to Google Gemini at $30 a month) that will integrate into your Microsoft 365 suite. AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. see below).

Transform 127

Transform B2C CMO New Technology 127

Buffer Marketing

FEBRUARY 28, 2024

And you don’t get “business” status without understanding pricing. So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator.

Price 126

Price B2C Energy Product 126

Neil Patel

JULY 27, 2021

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. The price depends entirely on the game, niche, and target audience. As demand increases for advertising space, so will the price. Is it the right fit for your business? It might be.

B2C 145

B2C Advertising Advertisers Marketing 145

SmartBrief - Marketing

JUNE 2, 2025

Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. Value beyond economics: Price will always be a factor, but Gen Z wants to know more about the value you and your company offer. Weve all seen it, such as the rise of influencer B2B marketing, such as using platforms like LinkedIn.

Gen Z 114

Gen Z Market Trends Affiliate Marketing Marketers 114

Martech

SEPTEMBER 26, 2024

Things like creating reports out of regularly arriving or being shopping assistants, price optimization, consumer-facing chatbots and customer service. When a product becomes a commodity, one brand is as good as another and price is the only differentiator. But increased efficiency alone won’t ever justify AI’s price.

User-Generated 132

User-Generated Price Marketing Marketers 132

Litmus

OCTOBER 29, 2024

Decoding Churn: Strategies for Subscription Retention Anna Levitin shared how to decode churn and boost retention using B2C tactics repurposed for B2B. Cynthia Price , Chad S. White , Lauren Meyer , and Drew Price explored the latest trends and innovations shaping the next generation of email marketing. Well said, Dave!

Copywriting 86

Copywriting B2C Energy Price 86

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Martech

JULY 23, 2024

The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech. No more trying to hide the unsubscribe link or sending people to a landing page that has a phone number on it,” said Price. “I How big is the spam problem? That’s 173,000,000,000 spam emails a day. “The

Price 126

Price Email Marketing eCommerce Place 126

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Image searches Some AI allows consumers to upload an image and then find that exact item or something similar.

Customer 118

Customer Transform Shoppers eCommerce 118

Hubspot Marketing

OCTOBER 18, 2024

Venues in major markets have a price tag to match. For B2C events, consider location or interests when targeting your demographics for digital ads. But if you have one venue that can provide all of these services, it definitely cuts down on the price.” This goes far beyond room rental fees. Digital ad campaigns.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Hubspot Marketing

MAY 30, 2025

Unlike B2C journeys, B2B buying processes typically involve multiple stakeholders, longer decision timelines, and more complex considerations. A B2B buyer journey map is a visual representation of potential customers' path from the moment they recognize a problem to the point where they choose your solution. Map core journey stages.

CRM 106

CRM Customer Journey B2C Product 106

Martech

AUGUST 6, 2024

It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have. We won’t know until U.S.

Advertisers 136

Advertisers Advertising Non-Profit Transform 136

Martech

MAY 29, 2025

According to Gale, customer value isn’t about low price or high quality in isolation; it’s about the tradeoff customers perceive between what they get and what they give. His simple but powerful formula: Customer Value = Perceived Quality / Perceived Price That’s not quality in a vacuum or price on an invoice.

Price 84

Price Manufacturing B2C Energy 84

Martech

FEBRUARY 3, 2025

Changes in Super Bowl commercial pricing The cost of a 30-second commercial during the Super Bowl has skyrocketed over the decades. Heres a brief overview of the price changes: 1967: Approximately $40,000 1980s: Prices began to rise significantly, reaching around $100,000 by the mid-1980s. million in 2005. million in 2005.

Transform 118

Transform Price Entertainment Advertising 118

Martech

JANUARY 7, 2025

The record-setting holidays were a result of strong consumer spending, not higher prices. Adobes Digital Price Index showed consumer prices have fallen for 27 consecutive months and were down in November 2.6% off the listed price. Dig deeper: 2024 holiday sales live up to record-breaking projections Inflation.

eCommerce 115

eCommerce Shoppers Price Retail 115

Hubspot Marketing

FEBRUARY 10, 2025

How is it different from B2C influencer marketing? So, of course, thats where the most significant differences between B2B influencer marketing and B2C lie. B2C influencer marketing, on the other hand, is more light-hearted and casual. Different influencers have different price tags and expectations. Set your budget.

Influencer Marketing 107

Influencer Marketing Branding B2C Marketing 107

Martech

MAY 13, 2025

If your company is still in “wait and see” mode, now is the time to act, even if the only message you can send is to explain how tariffs will (or could) disrupt operations, force you to raise prices or substitute or discontinue some imported products, or why you won’t be changing things for now. Processing.

Customer loyalty 87

Customer loyalty Customer Price Retail 87

Marketing Insider Group

OCTOBER 1, 2024

The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful. Although there are differences in tactics in B2B versus B2C models, the need to engage buyers with relevant content in their vernacular and in a timely manner is common to both B2B and B2C.

CMO 78

CMO B2C Marketers Marketing 78

Martech

OCTOBER 1, 2024

Adobe divided goods into four price tiers.) This is because of price discounts, not because shoppers are feeling wealthier. These discounting patterns are driving material changes in shopping behavior, with certain consumers now trading up to goods that were previously higher-priced and propelling growth for U.S. Top factors.

Gen Z 124

Gen Z Shoppers Retail Price 124

Martech

AUGUST 10, 2022

Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. This is the first decrease since January 2020, just before the pandemic and follows three consecutive months of slowing price increases. It is also the category’s third straight month of price decreases.

Price 112

Price eCommerce Food Retail 112

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. Seeking lower prices. Why we care. Super fans. Get MarTech! In your inbox.

Shoppers 107

Shoppers Price Gen Z eCommerce 107

verse.ai

JUNE 3, 2025

Steps to implement lead scoring Why does lead scoring matter for B2C teams? Why does lead scoring matter for B2C teams? While lead scoring is beneficial for any industry in B2B and B2C, its especially useful for businesses with longer sales cycles and/or higher-priced items.

B2C 59

B2C CRM Customer Acquisition Price 59

Litmus

DECEMBER 24, 2024

Drew Price, Co-Founder at JRNY PPL Tip: Set up your email design and development program for speed 19% of marketers say a lack of appropriate email team resources is their biggest email production cycle obstacle. People are always asking, Well, this is great for B2B but what about B2C? We’re all trying to market to human beings.

B2C 89

B2C User-Generated Email Marketing CRM 89

Martech

OCTOBER 7, 2024

Google is showing product information when using Lens for shopping, including a product’s price across retailers, reviews or where to buy. Shop easily with Lens. Why we care. As Google and other search engines continue to innovate around AI and search, it is important to continue to watch the ongoing tests and launches of these features.

Retail 129

Retail User-Generated Price Product 129

Martech

MARCH 11, 2025

Possible premium pricing leading to higher costs per click. Additionally, premium pricing and higher costs per click could affect return on ad spend, making it crucial for marketers to monitor performance closely as Google refines its AI-driven ad experiences. Potentially lower return on ad spend. Timing remains unclear.

User-Generated 126

User-Generated Advertising Advertisers Price 126

Martech

JANUARY 29, 2025

They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. They: Have a transactional focus , making frequent purchases but lacking strong loyalty, as they prioritize price and convenience. A discount retailer will focus on efficiency and price sensitivity for volume customers.

Customer 112

Customer Price Customer Acquisition Customer loyalty 112

Martech

OCTOBER 29, 2024

Brands that only have a presence in swing states or focus on growing in those states will feel limited volumes and price increases,” said Dan Larkman, CEO and founder of Keynes Digital. The reddest and bluest states get fewer political ads and consequently more brand advertising.

Branding 123

Branding Advertising Advertisers Price 123

Martech

MARCH 24, 2025

Ad inventory optimization : AI is helping publishers predict demand, improve pricing, and place ads efficiently. Dig deeper: How B2B and B2C brands adopt genAI same tech, different strategies The future of AI: strategy over automation AI adoption in media is no longer a question of if but when.

Transform 79

Transform B2C Price Advertising 79

Martech

AUGUST 6, 2024

The benefits The DOJ said Google exploited its dominance to strong-arm other companies and set prices without having to worry about what competitors might do. This data is so important to Google that it designed its Chrome browser to collect it even in the supposedly private Incognito setting.

Advertising 126

Advertising Advertisers Price Search Marketers 126

Hubspot Marketing

FEBRUARY 25, 2025

Its different from a B2C persona, where youre researching demographic data like age and income level or interests. For example, a lead that downloads a research report and visits your pricing page is likely ready to move to BOFU and a sales conversation. BOFU Pricing pages, testimonials, and interactive elements like ROI calculators.

Transform 85

Transform Marketers Marketing Gen Z 85

Martech

MAY 5, 2025

Avoid hidden fees and deceptive pricing practices, as these can erode trust. Transparency in pricing and product benefits can help consumers feel more secure in their purchasing decisions. Processing. Emphasize value and transparency : Clearly communicate the value of your products or services.

Customer loyalty 117

Customer loyalty Marketers Marketing Price 117

Martech

NOVEMBER 12, 2024

Fifty-seven percent expect to pay the same price with or without AI, and 36% expect to pay less. Most customers using products or services that offer AI-powered tools don’t expect to pay for these add-ons — only 7% are willing to pay more.

Price 126

Price Customer Branding Product 126

Welcome Software

MAY 4, 2025

Meanwhile, B2C providers like Shopify and BigCommerce are making a huge grab for B2B commerce business. Adding B2B features onto a B2C platform can’t solve the complexities of B2B commerce. Adding B2B features onto a B2C platform can’t solve the complexities of B2B commerce. B2C-first means limited scalability.

B2C 52

B2C Manufacturing eCommerce Transform 52