Martech

DECEMBER 19, 2023

For years, the B2B marketing playbook was pretty boring and even a bit annoying. If you have friends who work in B2C marketing, you probably know the feeling. “Oh, They draw heavily on research from The B2B Institute at LinkIn to make the case that B2B buyers rely on emotions just as much as their B2C counterparts.

Transform 130

Transform B2C Whitepaper Marketers 130

Martech

SEPTEMBER 16, 2022

The company decided it also needed more inhouse expertise and hired Zeigler, who handled B2B and B2C digital marketing at Panasonic. This required people from sales, product marketing, operations, finance and other departments to work on the transformation full-time.

Transform 136

Transform Customer CRM Finance 136

Adobe Experience Cloud Blog

MARCH 9, 2015

Product Marking: Your product marketing team is extremely important in ensuring the success of your event. Event Marketing b2b B2C' Your demand generation efforts go beyond just email programs; make sure to involve your customer team.

PR 132

PR Thought Leadership B2C Food 132

Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. Pick one vertical Choose a category you are committed to dominating, where you have a cohort of existing customers, case studies, strong logos and a good product-market fit.

Pharmaceutical 133

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 133

Martech

SEPTEMBER 26, 2022

With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. Below, you’ll find a deeper discussion surrounding the various fintech marketing strategies and how they work. B2B fintech marketing. The future of fintech marketing.

Transform 117

Transform B2C Finance Affiliate Marketing 117

Litmus

DECEMBER 15, 2021

Jaina Mistry, Senior Manager of Email Marketing at Litmus. Cynthia Price, VP of Marketing at Litmus. Jess Materna, Director of Product Marketing at Litmus. Lily Worth, Email Design and Production at Litmus. Best B2C Email : Alterra Mountain Company. Best Agency Email : DAU Relationship Marketing.

B2C 106

B2C Food Email Marketing Health 106

Martech

DECEMBER 26, 2024

In hyper-competitive markets, brands will increasingly use loyalty programs to not just retain customers, but to acquire new ones and gain market share, said Tara DeZao, product marketing director of adtech and martech at Pega.

Customer 124

Customer Direct Mail Transform Health 124

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. They call the shots.”

Whitepaper 95

Whitepaper B2C Direct Mail Customer Acquisition 95

Search Engine Land

DECEMBER 21, 2023

For years, the B2B marketing playbook was pretty boring – even a bit annoying. You probably know the feeling if you have friends who work in B2C marketing. “Oh, They draw heavily on research from The B2B Institute at LinkedIn to make the case that B2B buyers rely on emotions just as much as their B2C counterparts.

Transform 98

Transform B2C Whitepaper Marketers 98

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 102

Product Finance B2C Marketing Automation Platform 102

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. When people typically envision influencer marketing, their minds often go to business-to-consumer interactions.

Influencer Marketing 143

Influencer Marketing Branding B2C Marketers 143

Rock Content

OCTOBER 12, 2015

In this study Social Media Examiner surveyed over 3700 marketers to dive into the who, what, when, where, and why of social media marketing. State of B2B Product marketing 2015 | Regalix. Just like the tides of content marketing have changed, the state of product marketing is shifting as well.

Social Media Marketing 111

Social Media Marketing Marketers Marketing B2C 111

Hubspot Marketing

FEBRUARY 15, 2024

Instead, automate your marketing using HubSpot software , powered by CRM data. Automate campaigns with workflows and bots, automatically handle tasks like emails and forms and expand to SMS and in-product marketing. Learn from the playbooks of Porsche and Lamborghini — get into experiential marketing. Image Source 3.

Branding 137

Branding Fashion Gen Z B2C 137

Hubspot Marketing

MARCH 3, 2025

Your goal is to show potential customers how your product solves their business challenges. Effective SaaS marketing goes beyond generating leads. It involves collaboration between product, marketing, and sales teams to remove friction and improve the customer experience at every stage. LinkedIn Ads.

Customer Acquisition 57

Customer Acquisition User-Generated Customer loyalty Marketers 57

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Martech

JULY 13, 2021

“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. One of those companies was Driscoll’s, the “only the finest berries” brand. Merkle to acquire CX agency LiveArea .

Shopper Market 120

Shopper Market Millennials Shoppers Shipping 120

Martech

JUNE 26, 2024

Dig deeper: 4 keys to digital events planning Creating community and sales enablement: commercetools If you’ve shopped online, you’ve benefited from commercetools’ platform, which powers ecommerce for well-known B2B and B2C brands. And then probably product marketing.

eBook 112

eBook Event Marketing User-Generated B2C 112

Content Marketing Institute

JANUARY 14, 2019

Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. Email marketing with content updates. Releases of new products or offerings. Combination of great service and great products. Marketing lifecycle is a better framework for online buyer’s journey. Regular follow-ups.

Whitepaper 111

Whitepaper B2C Marketers Marketing 111

Martech

MARCH 1, 2024

At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. Thus, retention is gaining traction again as a strategic B2B marketing priority. Buyers may place orders on their phones but still buy for their companies.

Gen Z 133

Gen Z Pharmaceutical Customer Acquisition Marketers 133

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Know your prospects pain points.

Content Marketing 92

Content Marketing Telemarketing Inbound Marketing Customer loyalty 92

Neil Patel

MARCH 1, 2021

While many are business-to-business (B2B) solutions helping other business owners, this model can also work for business-to-customer (B2C) offerings. Marketing/B2B Solutions. Productized marketing services and other business support services can be a wallet saver for companies who need a modest amount of help in a few areas.

Product 141

Product Price Copywriting B2C 141

Hubspot Marketing

JULY 28, 2022

While the overall influencer marketing industry was pegged at ~$9.7B in 2020, the bulk of that was focused on B2C campaigns. Influencer marketing more generally might grow stronger with each new generation. The B2B influencer space is currently underdeveloped and largely unmonetized. Virtual Pop-Up Shops.

Direct Mail 121

Direct Mail Gen Z Fashion Manufacturing 121

Marketing Insider Group

SEPTEMBER 16, 2019

At the recent Content Marketing World 2019 conference in Cleveland , research became the primary focus of a panel discussion moderated by Morgan Molnar, Senior Manager of Product Marketing at SurveyMonkey. The options are many, and that means the content assets created from the research will also be many.

B2C 96

B2C Content Marketing Customer Product 96

Content Marketing Institute

DECEMBER 5, 2017

The email marketing platform MailChimp offers a variety of classes via SkillShare. Free courses include Getting Started with Online Marketing, which encompasses 14 short videos led by Allyson Van Houten , product marketing lead at MailChimp. To date, 30,000 people have earned a certification through the academy.@Hootsuite

Education 111

Education Marketing Strategy Branding Energy 111

Content Marketing Institute

AUGUST 21, 2018

Their answers guide what we write about and when we surface them either through marketing channels or even directly in our product. Morgan Molnar , product marketing manager, SurveyMonkey. We’ve recently been focusing on conversion optimization on our B2C side. CMWorld Click To Tweet. Discover what to send again.

Analytics 110

Analytics Copywriting B2C Education 110

Search Engine Land

MARCH 7, 2023

This applies more to B2B than B2C, but it’s true for both. It’s a tricky balance, but it should always be on performance marketers’ minds: spend on the right clicks. Ask for sales materials and any background information from the product marketing team. What goes into great messaging?

Transform 90

Transform B2C eCommerce Marketers 90

The CMO Survey

APRIL 19, 2019

Marketing leaders reported how their growth dollars were allocated among four key areas over the last year: market penetration, product/service development, market development, and diversification (shown in the Product-Market Growth Matrix below). Marketers spent on average 55.1% on diversification.

CMO 100

CMO Transform Analytics Marketers 100

Econsultancy

DECEMBER 2, 2021

In a recent webinar , Ratul Shah, Head of Product Marketing for Customer Data solutions at SAP Customer Experience, explained how SAP has seen evidence of data and technology investment in the past 18 months. “Year-over-year, we have seen a 55% growth in identities created in our customer data solutions,” he says.

Management 98

Management Customer Retail eCommerce 98

Litmus

DECEMBER 2, 2024

What kind of products do they purchase besides yours? How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. First, ask yourself: who do you want to reach? What do they care about? What are they doing during the day?

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Lusha

AUGUST 17, 2021

Improving Sales Processes for B2B and B2C. When it comes to both B2B and B2C sales processes , data enrichment should be at the heart of your sales prospecting strategy. B2B and B2C Outbound Sales: Both B2B and B2C are seeing a trend of moving from inbound into a mixed outbound sales and inbound role.

Customer 52

Customer B2C Pharmaceutical CRM 52

Buffer Marketing

FEBRUARY 28, 2024

For B2C offerings like digital products or courses, gauge your target audience's price sensitivity and willingness to invest. Surveys, social media polls, and analysis of similar products can offer insights into your audience's budget and preferences.

Price 126

Price B2C Energy Product 126

The Marketing Journal

MARCH 13, 2025

For decades, marketing was guided by the framework of the 4 Ps:Product, Price, Place, and Promotion. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage. Introduced by E.

Price 91

Price Promotion Non-Profit Place 91

Search Engine Land

SEPTEMBER 14, 2023

But outside of extreme exceptions, any business with some degree of product-market fit is perfect for attracting superfans. This works for B2C (e.g., a marketer who pays for an audience research SaaS to craft better strategies for her clients – hello! Customers love your business because of how you: Improve their lives.

Branding 129

Branding Marketers Marketing Communications 129

Neil Patel

FEBRUARY 13, 2023

B2B buyers want more control over buying processes in a recession, and this market won’t feel the effects of a recession as quickly as B2C businesses would. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C). Working through a B2B lens? The same logic applies.

B2C 84

B2C Marketers Marketing Price 84

Marketing Insider Group

SEPTEMBER 14, 2023

And while we have come along way, we still see brands struggling with the true meaning of content marketing. We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals.

Content Marketing 133

Content Marketing Thought Leadership Gen Z Marketers 133

Digital Marketer

DECEMBER 19, 2022

This includes the second-hand goods market and resellers operating through auction sites like eBay. Image sourced from Digital Skill Blog. Businesses that sell directly to other businesses. These include SaaS companies like these providers of small business VoIP in Canada. Businesses sell directly to the customer.

Transform 82

Transform eCommerce Retail Entertainment 82

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. This just might be the most volatile of all the email design trends we’ve talked about.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109