Martech

DECEMBER 18, 2024

Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges. Social hubs like TikTok, Reddit, X and Bluesky, let companies engage and enhance brand trust more than ever.

Gen Z 109

Gen Z Transform Health Entertainment 109

Martech

JANUARY 22, 2025

So, traditional marketing, relying on broad targeting and impersonal messaging, won’t work. Net zero as a buying factor : They increasingly factor a brand’s commitment to sustainability and social responsibility into their purchase decisions, demonstrating a heightened awareness of a company’s ethical stance.

Gen Z 112

Gen Z Retail Food Millennials 112

Marketing Insider Group

JANUARY 26, 2021

For marketers who have established a strong social media presence for their company, social media advertising is an excellent tactic. LinkedIn is the most beneficial for B2B marketers thanks to its extensive retargeting features, while Facebook suits B2C marketers. Traditional Marketing Channels.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Quikly

OCTOBER 4, 2022

As a relatively new player in the B2C marketing space, my eyes and ears are open to learning everything I can about the field. That often means I am curious about trends and patterns that are typically labeled as traditional marketing methods.

B2C 96

B2C Traditional Marketing Marketing Marketers 96

Martech

JUNE 8, 2022

B2C and B2B brands, plus early adopters of virtual reality, augmented reality and cryptocurrencies, are seeing massive potential and are experimenting with extended reality technologies that already exist.”. Though it’s still early stages, the metaverse has the potential to disrupt traditional marketing channels. Why we care.

B2C 137

B2C Marketing Marketers Retail 137

Marketing Insider Group

FEBRUARY 13, 2023

Image Source: Investopedia As with all types of marketing , B2B marketing is performed to attract quality leads and convert them into loyal customers. Great marketing is key to grabbing and keeping the attention of potential customers, and ultimately turning them into conversions. Who Uses B2B Marketing?

B2C 137

B2C Whitepaper Marketing Marketers 137

Adobe Experience Cloud Blog

JULY 19, 2013

As is typical for its size, the company had found itself fully committed to a Global agency; however the local UK branch specialised in B2C and was still using traditional marketing tactics for ad copy. And guess what? No click-throughs, no ROI…. It’s no wonder. So what went wrong?

Whitepaper 134

Whitepaper Thought Leadership B2C Traditional Marketing 134

Marketing Insider Group

SEPTEMBER 17, 2019

According to Hubspot, Content Marketing costs 62% less than traditional marketing. Even average content marketing produces nearly three times more leads than traditional marketing does, so there’s no reason why it shouldn’t do even better. For B2C companies, it’s important to discover where yours are.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Quikly

SEPTEMBER 1, 2022

Traditional marketing strategies have followed B2C marketing since the dawn of time. And while standard marketing concepts are sure to remain staples for many more years, there’s no denying that brands are on the lookout for new ways to garner fast results.

B2C 92

B2C Traditional Marketing Marketing Marketers 92

Sprout Social

JUNE 24, 2024

We’ve all heard the narrative that paid social and organic social media don’t look and feel the same, and it often gives traditional marketers and creative directors anxiety that there’s no brand cohesion between the two. This approach solves that problem because the same team ideating paid is also ideating for organic social.

Customer Acquisition 116

Customer Acquisition B2C CMO Traditional Marketing 116

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Do: Stick to Social Media Marketing via Business-Friendly Networks. Social media is a popular sales channel for B2C brands, but it can be just as effective for B2B lead generation. The channels that are best to engage B2C consumers may not be the best channels for B2B customers. It’s time to tear down the silos.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Businesses Grow

JANUARY 9, 2023

If you’ve followed me for a while, you know I have a good track record of thinking through how trends come together and then pointing the way to our marketing future. I also include more than a dozen new in-depth case studies from B2B, B2C, nonprofits, and even solopreneurs. There’s something for everybody!

Health 143

Health Marketing Marketers B2C 143

Marketing Insider Group

OCTOBER 14, 2015

You don’t need to reinvent the wheel here, though it’s worth taking a look at what has already been successful for you in your traditional marketing efforts. Several formerly small B2C companies have created fair-sized empires largely as a result of their content marketing efforts and the personalities that emit from them.

Content Marketing 107

Content Marketing Outbound Marketing Millennials Inbound Marketing 107

Marketing Insider Group

JANUARY 19, 2021

But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. Quick Takeaways.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Search Engine Land

NOVEMBER 16, 2022

In particular, B2B marketers face a unique challenge in identifying a downturn – with sales cycles expanding beyond 6, 12 or more months into the future and lacking evident shifts. Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. So, what should B2B marketers do?

B2C 86

B2C Health Marketing Marketers 86

Content Marketing Institute

OCTOBER 22, 2017

Content marketing rakes in conversion rates six times higher than other methods. Traditional marketing is starting to look a little sad at this point, but let’s keep going. Content marketing, among all the other benefits, also drives higher conversions. Cover image by Joseph Kalinowski/Content Marketing Institute.

Outbound Marketing 112

Outbound Marketing Content Marketing User-Generated Traditional Marketing 112

Marketing Insider Group

JUNE 18, 2024

Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. Content marketing generates three times as many leads as traditional marketing yet costs 62% less.

Branding 118

Branding Transform Marketing Marketers 118

Litmus

MARCH 10, 2022

Historically, personalization has been moved to the forefront of B2C marketing because of its ability to leverage purchase history. Marketers can easily personalize and draw conclusions based on preferences by looking at someone’s buying behavior. . Privacy trends impacting email performance and analytics.

Retail 92

Retail Market Trends Email Marketing B2C 92

Adobe Experience Cloud Blog

DECEMBER 16, 2014

The new organizational skill-set — and structure — will be one of the most profound changes that we as marketers need to deal with over the coming 5-10 years. Third, marketing now needs to move at the speed of digital. I help clients become more effective and efficient with their marketing. EIU : Both B2B and B2C?

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

Neil Patel

MARCH 3, 2021

Livestream shopping isn’t limited to any specific product category (although it’s almost all B2C). Doing it well is all about leveraging traditional marketing skills like researching your audience, building a community , and choosing the right amplification tactics. Conclusion.

Shoppers 141

Shoppers Retail User-Generated Promotion 141

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. 78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Marketing Insider Group

AUGUST 20, 2014

Content marketing is important because the world has changed dramatically since we started carrying around all the information on the internet. Traditional marketing is broken. And Red Bull is everyone’s favorite example in B2C. 86% of TV ads are skipped. 99.99% of banner ads are ignored.

Content Marketing 111

Content Marketing Entertainment CMO Marketing 111

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?

Content Marketing 92

Content Marketing Manufacturing Inbound Marketing Telemarketing 92

Martech

APRIL 2, 2024

This research shows that B2B influencer marketing can’t be dismissed as a passing trend. What sparked the shift to influencer marketing? Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders.

Influencer Marketing 104

Influencer Marketing Whitepaper User-Generated Marketing 104

Marketing Insider Group

FEBRUARY 1, 2021

Simply put, collecting buyer intent data involves learning information about a company (or individual users in B2C cases) and their online activities. Traditionally, marketers have analyzed buyers from the “outside-in” by answering questions in this order: What does Company A need? What is B2B Buyer Intent Data? Source: Gartner.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Adobe Experience Cloud Blog

JUNE 24, 2013

Because of this, traditional marketing tactics based on “renting” attention that others have built — and interrupting the buyer in the process — are becoming less and less effective. According to IBM, we now create 2.5 Buyers today are more empowered. Please let me know what you think in the comments.

Fashion 134

Fashion Marketing Marketers Analytics 134

Digital Marketer

DECEMBER 19, 2022

This includes the second-hand goods market and resellers operating through auction sites like eBay. As ecommerce has emerged and evolved, marketing has gone through many changes. Starting from simple banner ads and email campaigns, digital marketing has come to mean so much more. The Decline of Traditional Marketing.

Transform 82

Transform eCommerce Retail Entertainment 82

Econsultancy

DECEMBER 2, 2021

Interestingly, research by Gartner suggests that the ‘omnichannel blend’ is not typically reflected in marketing organisational structures, with just 30% of B2C brands reporting that they have functional organisational alignment.

Management 98

Management Customer Retail eCommerce 98

Marketing Insider Group

SEPTEMBER 15, 2010

Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. People do not “like&# brands on Facebook because they want to be marketed to. It can include 140 character tweets, photos, brief product updates or FAQs. The reason is context.

Whitepaper 86

Whitepaper Telemarketing Customer loyalty Social Media Marketing 86

Hubspot Marketing

NOVEMBER 30, 2022

You can use every digital marketing tactic listed above throughout an inbound marketing strategy to create a customer experience that works with the customer, not against them. Here are some classic examples of inbound marketing versus traditional marketing: Blogging vs. pop-up ads. B2C Digital Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Marketing Insider Group

DECEMBER 16, 2010

To me it partly reiterates what I’ve been saying here in this blog and in my speaking opportunities: Go digital or go home But we must find a way to integrate digital and traditional marketing And we should use our best talent to drive change in our organizations What else can we learn?

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

To me it partly reiterates what I’ve been saying here in this blog and in my speaking opportunities: Go digital or go home But we must find a way to integrate digital and traditional marketing And we should use our best talent to drive change in our organizations What else can we learn?

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Martech

OCTOBER 14, 2022

All that has changed with the advent of digital tools and modern marketing methods. Today, CMO positions are more than just higher-level marketing supervisors. They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand.

CMO 129

CMO Non-Profit Transform Advertisers 129

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.

Digital Marketing 83

Digital Marketing Social Media Marketing Marketing Mix Thought Leadership 83

Hubspot Marketing

JULY 10, 2018

Social media is now a critical component of B2B marketing. It often doesn’t cost much for paid ads compared to traditional advertising costs, but offers broad mileage. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Search Engine Land

MAY 31, 2023

Assessing your readiness for change B2B marketers tend to be conservative when testing new marketing tactics, and rightfully so. The vast majority of ad platforms are designed for B2C or DTC initiatives.

User-Generated 82

User-Generated B2C eCommerce Traditional Marketing 82

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. On24) 61% of companies employ webinars as a content marketing tactic. Content Marketing Institute) 73% of B2B webinar attendees typically convert to leads. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120