Rock Content

MAY 7, 2024

Customer service bridges the gap between a purchase and a return customer by providing help, answering questions, and handling complaints or issues. Understanding how to use AI in customer service can help your brand grow and keep your customers delighted. What are the Top Benefits of Knowing How to Use AI in Customer Service?

Customer 52

Customer Transform Price User-Generated 52

Martech

APRIL 21, 2023

Key benefits of marketing automation How marketing automation works Marketing automation best practices Popular marketing automation vendors Resources for learning more What is marketing automation and why is it important? Marketing automation platforms (MAPs) help automate activities across various marketing channels.

Marketing Automation Platform 117

Marketing Automation Platform Marketing Marketers Customer loyalty 117

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. If you’re not using some of them already, take a closer look.

Customer 101

Customer CRM Communications Management 101

Neil Patel

MARCH 24, 2021

According to Global Workplace Analytics , big companies like Best Buy, British Telecom, Dow Chemical found remote workers are 35 percent to 40 percent more productive. With working remotely, you may have more time to help the kids prepare for school or have conversations with your significant other. Remote work can help you save money.

Law 143

Law Promotion Food Product 143

Neil Patel

NOVEMBER 30, 2020

Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. These customer service software options will help you organize your company, whether you’re a startup or a seasoned business owner. The Top 7 Options for Customer Service Software. Features Offered.

Customer 103

Customer CRM Gen Z Price 103

Hubspot Marketing

NOVEMBER 13, 2019

These tools can help make your show more efficient and professional. Below, we'll break down the tools and services into four categories: podcast recording equipment, podcast recording software, podcast editing software, and podcast hosting sites. Podcast Recording Software. Podcast Recording Equipment. Price: Free.

Price 123

Price Place Advertising Advertisers 123

Neil Patel

SEPTEMBER 17, 2020

The best VoIP phone services create exceptional customer experiences. How to choose the best VoIP phone services for you. You can use these to help narrow things down as you go through the process. But desk phones aren’t. Software-based. However, most providers offer cloud-hosted and software-based systems.

Price 145

Price Communications Customer Journey Customer 145

Buffer Marketing

MARCH 26, 2024

Simply capture moments from your day related to your content (though you’ll want to do some strategy and planning for the best results). Here’s a step-by-step guide: Consider what kind of footage will be most helpful for you. What clips will help you take followers behind the scenes in your business or life?

Health 102

Health Social Media Marketing PR Energy 102

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. The concept of a “stack” illustrates how the software above should seamlessly work together (and not be siloed). See how that works?

CRM 122

CRM Marketing Marketers Customer Acquisition 122

Adobe Experience Cloud Blog

MARCH 25, 2020

Back in 2007, author Tim Ferriss wrote the bestseller, “ The 4-Hour Workweek ” – a guide that was originally intended to help readers leave their stressful corporate desk job behind and enjoy a balanced, well-paid life. The concept of the shorter workday or workweek is not a new one.

Thought Leadership 147

Thought Leadership Energy Marketing Marketers 147

Martech

APRIL 5, 2022

Here are five tips to help drive user adoption of new martech tools. Video training can be especially effective for software. Create videos that enable users to follow along and see the software interface. One of the best ways to drive the adoption of a new tool is to generate some quick wins. Office hours.

User-Generated 105

User-Generated New Technology Succession Management Management 105

Pam Didner

FEBRUARY 18, 2021

What I have learned: focus on what people can see and hear within the frame that you share with them and present your best within that frame. Based on the 3-point lighting system, you’ll need to have lighting in front of you (or behind your laptop as the key light) or on the two sides of your desk (fill light). Make the best out of it.

Communications 82

Communications Place Management Branding 82

Neil Patel

MARCH 5, 2021

Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. Below, we’ll cover the 25 best Slack apps on the market and explore how they can improve your marketing processes. Zendesk is a system that helps users track, prioritize, and solve customer support tickets.

Analytics 135

Analytics Marketing Marketers Social Media Marketing 135

AWeber

APRIL 19, 2022

Developing a strong unique selling proposition is one of the best ways to get better results from your marketing. Getting your unique selling proposition right will also help you define your overall marketing strategy. It's not enough to just claim, "We're the best." But a USP can illustrate why you think you're the best.

Retail 114

Retail Advertising Advertisers Digital Marketing 114

Hubspot Marketing

MARCH 12, 2019

This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to leads. Let's take a look at 13 of the best overall tools first (many of which have free options available), and then we'll cover some great strictly free options. Image Source.

User-Generated 139

User-Generated CRM Copywriting Inbound Marketing 139

Customers.ai

MARCH 16, 2023

Sales automation tools can help you streamline and optimize your sales process, so you can focus on what really matters – closing more deals. To help you out, we’ve compiled a list of 30 sales automation tools to help you sell more in 2023. So without further ado, here are our top picks.

CRM 97

CRM User-Generated Management Communications 97

Hubspot Marketing

MAY 6, 2020

If you're looking for video interview tips, tricks, and best practices — or just want to know what in the world an automated interview is — you've come to the right place. Keeping that in mind will help you get into the right mindset. Using your time before the interview wisely will only help your interview.

Management 128

Management Communications Place 128

Neil Patel

MARCH 10, 2021

However, you might need to get a bit more creative to help virtual team building fit your company culture. Let’s look at 15 virtual team building activities you can try, along with tools to help everyone make the most out of them. Virtual Team Building Suggestions Using Online Meeting Software. They can be great fun, too.

Marketing 142

Marketing Marketers Fashion Communications 142

Customers.ai

MARCH 27, 2023

In this article, we’ve put together a list of 25 sales outreach tools that will help you increase your sales in 2023. Leadfeeder Courtesy of Leadfeeder Leadfeeder is a B2B sales automation tool that helps businesses track and identify website visitors. Without further ado, let’s dive in and explore our top picks.

CRM 96

CRM Marketing Automation Platform User-Generated Outbound Marketing 96

Search Engine Land

SEPTEMBER 26, 2023

A solid, well-researched strategy is best complemented with an SEO roadmap in Google Sheets or a tool like Jira or Asana. Understanding your business goals will: Help align your SEO “quick wins” with work that will actually directly benefit the bottom line of the business. Steps to create your SEO roadmap 1.

SEO 131

SEO Manufacturing Product Management 131

Neil Patel

SEPTEMBER 21, 2021

Well-researched content helps build audience trust and positions you as a leader in your industry. No matter if you’re looking for news articles on digital marketing trends in healthcare, Google Scholar can help you get high-quality search results. Google Scholar can help you narrow down research topics to a specific date range.

Food 142

Food Market Research User-Generated Traditional Marketing 142

Martech

DECEMBER 8, 2023

They created these sales centers around the United States and staffed them with internal marketing departments to help the inside sales teams. I had done a short stint with a software company in California where they did direct marketing, so they hired me to do that. They had decided they needed a new way of selling. A: Very much so.

Analytics 88

Analytics Direct Marketing Management Education 88

Hubspot Marketing

MARCH 30, 2022

Finding out how often you publish can tell you how best to visualize your editorial calendar regularly. The best editorial calendars allow multiple people to brainstorm, collaborate, and provide feedback on assignments in real-time — directly on the calendar. Do you create more than one type of content? Image Source. Image Source.

Transform 145

Transform Management Place Product 145

Martech

JULY 22, 2021

When we integrate the SSP with a DSP like The Trade Desk, Amobee or others, advertisers are experiencing the exact same workflows, same exact reports, and attribution in a way that no other supply-side platform has done,” Buchalter added. With marketers now helping fuel revenue and growth, hard skills are needed.

CMO 112

CMO Customer Journey Non-Profit Advertising 112

Marketing Insider Group

MAY 28, 2015

We built a real-time content desk. Social listening tools can help to identify the latest topics. An agency like Sparks & Honey can help you tap into significant cultural trends. This is best done by a seasoned PR expert working with your marketing team to provide guidance and direction.

PR 83

PR Analytics Branding Customer 83

Hubspot Marketing

JUNE 16, 2017

In this post, we'll walk you through our tips and best practices for filming high-quality marketing and social media videos with your handy iPhone and a just a few other tools. You can purchase full tripods, or smaller versions for your desk on Amazon , at Best Buy , or other vendors. 5) Light your video. Lights, Camera, Action.

Place 143

Place Management Product Branding 143

Neil Patel

DECEMBER 23, 2020

As such, its ultimate goal is to help computers make sense of the things we say in a way that adds value. Artificial intelligence encompasses anything we do to make machines smarter, whether that’s a software application, a smart fridge, or a car. It helps us answer questions like: What persuaded them to click our ad?

Digital Marketing 145

Digital Marketing Marketing Marketers User-Generated 145

Marketing Insider Group

MAY 3, 2021

You don’t have to be bland or boring, no matter what you sell or whom you help. Instead, it’s a group of people that have skills and want to help other companies. The journey is theirs, and your business is the supporting cast member that helps them navigate. Some of the best B2B content is imaginative and even entertaining.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Neil Patel

NOVEMBER 9, 2020

With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can reveal some startling insights into increasing conversions (and avoiding sales killers) that can benefit every business. Who’d have thought that eye tracking and email marketing could be best of friends?

Price 145

Price Law Marketing Marketers 145

AWeber

OCTOBER 26, 2023

So before you put the pen to the pad—or, in this case, the keyboard to the desk—you need an ideal match between what your audience wants to hear and what you’re saying. But if you don’t have an established audience, you’ll need some ways to identify your best niche. Start bookmarking and highlighting the best points.

eBook 89

eBook Thought Leadership Price Finance 89

Adobe Experience Cloud Blog

AUGUST 28, 2017

Voice recognition software frees up critical brain space. They love to chat about what they know best. That’s not the best approach. You don’t even have to sit (or stand) at your desk to get your blog done. Do something that helps you to relax. Hire Some Help. Even the best writers use proofreaders.

Thought Leadership 134

Thought Leadership Inbound Marketing Price Place 134

Pam Didner

MAY 7, 2021

When you drive to work using Waze, the app is using a machine-learning algorithm to provide the best route for you. If Siri or Alexa can answer and respond to your needs, businesses and enterprises can have their own versions of Siri or Alexa (Chatbots) that facilitate customer support or even greet you at a digital reception desk.

Customer Journey 121

Customer Journey Marketing Marketers eBook 121

Search Engine Land

FEBRUARY 2, 2023

The overview covered in what ways AI and machine learning helped Google Search perform its daily tasks. Search In Pics: Obama’s Google Hangout, SEO Cake & Zuckerberg’s Desk 2012: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Neil Patel

SEPTEMBER 4, 2020

Silos Prevent You From Getting the Best Marketing Results. In the video below, I share seven cool hacks that can help improve your conversion rate.). You don’t want your best people to leave because of an easily-solved problem like marketing siloing. Maybe they don’t leave their desks and just chat with the people next to them.

Copywriting 142

Copywriting Marketing Marketers SEO 142

Neil Patel

APRIL 20, 2021

They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. online course, ebook, software), so you naturally want others to believe in it, too. HelpScout doesn’t just try to sell help-desk software. Influence Drives the Value of Your Product.

Millennials 137

Millennials User-Generated Education Advertising 137

Martech

MARCH 15, 2022

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. Programmatic ad-buying.

Transform 123

Transform Advertising Advertisers Law 123

Rock Content

AUGUST 18, 2020

It was 2005, and I thought I had earned my spot at the big table, even though by any measure, I was a junior marketer at best. I would then drop the leads on the sales rep desk and go about my day. How Content Can Help Sales and Marketing Find Alignment. I was arrogant, and they were right. email campaigns. Case studies.

Marketing 83

Marketing Marketers Education Communications 83