Set Up

SEPTEMBER 26, 2023

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path.

Market Trends 59

Market Trends Health Transform Marketing 59

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 127

Digital Marketing Whitepaper Copywriting Real Estate 127

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. and repurpose that content to increase my LinkedIn visibility.

Thought Leadership 105

Thought Leadership Inbound Marketing Promotion User-Generated 105

Buffer Marketing

FEBRUARY 22, 2024

Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse.    It’s little wonder that DMs get a bad rap, and most tend to shy away from sending them.

PR 106

PR Management Customer Social Media Marketing 106

Rock Content

FEBRUARY 21, 2024

So this is the content – be it in the form of videos, images, social media posts, or blogs – that is created and shared by your own team members. Most importantly, studies show that a whopping 92% of consumers trust online content from friends, colleagues, and family more than any other form of brand message. But, hey, we get it.

Transform 97

Transform User-Generated Branding Education 97

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Properly reviewing your marketing agency’s capabilities is no easy task.

Thought Leadership 116

Thought Leadership Digital Marketing Marketing Marketers 116

Marketing Insider Group

JULY 3, 2023

You need to rank for current trending topics that lead to conversions. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics.

Health 108

Health Place Marketing Plan Content Marketing 108

Marketing Insider Group

JULY 11, 2023

Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? That’s why it’s crucial for you to establish credibility, communicate your value proposition, and earn that relationship currency from your customers.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. A well-timed blog post or media placement can drive traffic back to your website and positively impact the perception of your brand.

Place 128

Place Retail Price Branding 128

Marketing Insider Group

AUGUST 18, 2020

Communication lies at the very heart of Agile marketing and business agility. Quick Takeaways: When we think about communication, we tend to focus on the communicator rather than the audience. Agile leaders sidestep that risk and embrace both halves of effective communication. Words matter. Here’s how. Relevance and Value.

Transform 127

Transform Communications Marketing Marketers 127

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. However, lead generation often starts with marketing. Quick takeaways: Majority of B2B marketers are struggling with lead generation – you’re in the right place! Direct marketing.

B2C 87

B2C SEO Education Content Marketing 87

Hubspot Marketing

JANUARY 17, 2023

In this article, we're going to define what an advertorial is and how it can be an excellent marketing choice for you and your team. Benefits of Advertorial Marketing. An advertorial should provide the same high-quality content as a blog post or video but give a spotlight to the product being advertised. What is an advertorial?

User-Generated 142

User-Generated Advertising Advertisers Promotion 142

Marketing Insider Group

JULY 11, 2023

A recent study found that brands overestimate ad conversions by 4,000%. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging. Paid Social Media Everyone is on social media, and you have a dozen major platforms to choose from.

Advertising 71

Advertising Advertisers User-Generated Customer loyalty 71

Set Up

MARCH 28, 2023

This Women’s History Month, we want to continue highlighting the stories and voices of powerful female marketing leaders. Our Women in Marketing series and our virtual women’s community “ In this Dame and Age ” provide a space for marketing women to network and share their journeys.

Copywriting 98

Copywriting Advertising Advertisers SEO 98

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. How Do Journalism and Content Marketing Differ?

Education 110

Education SEO Content Marketing Product 110

Litmus

OCTOBER 28, 2021

We recently wrapped up the second (and final) day of Litmus Live—THE conference for email marketers. Our notebooks are filled with takeaways from our phenomenal lineup of marketing leaders and email marketing experts. Read on for our top 10 takeaways from day 2: Subscribers want you to ‘show me you know me’.

Email Marketing 87

Email Marketing Copywriting CMO Communications 87

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. In this post, we’re exploring the role of fresh content in SEO, its impact on SEO marketing, and practical strategies you can implement to keep your content fresh and engaging.

SEO 93

SEO Non-Profit User-Generated Content Marketing 93

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways. Nutanix The Forecast.

Thought Leadership 126

Thought Leadership Content Marketing Transform Marketing 126

Martech

JUNE 14, 2023

Key takeaways: A UX-focused mindset is critical to creating your best content. The sales room floor, vehicle maintenance, website and blog should all run smoothly and give an air of extravagance. Just like dinner from a three-Michelin-starred chef, presentation is a major factor in the enjoyment of your content.

Transform 80

Transform Energy Entertainment Education 80

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. Focus on building awareness within targeted audiences and grow from there. Focus on building awareness within targeted audiences and grow from there. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Our advice?

Branding 129

Branding Customer Journey Marketing Automation Platform Fashion 129

Hubspot Marketing

OCTOBER 18, 2023

As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions and leading to more revenue. SEO reports gather important metrics, including organic traffic, bounce rate, average session duration, and conversion rates. Many marketers put money behind their SEO strategy.

SEO 96

SEO Advertising Advertisers User-Generated 96

Hubspot Marketing

MARCH 23, 2020

For instance, you might begin your morning by answering emails and editing a colleague's blog post via Google Doc. Your colleague is working from home today, so you Slack him to let him know when the piece is ready. Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020.

Non-Profit 143

Non-Profit User-Generated Management Social Media Marketing 143

Duct Tape Marketing

JANUARY 19, 2022

The Content Strategy That Works written by Kyndall Ramirez read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show where I’m going to introduce one of my favorite strategy topics around content. 3:25] What hub pages are. [5:15]

eCommerce 98

eCommerce Retail eBook Management 98

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. The Content Marketer Sorting Hat — Which house are you?

Gen Z 92

Gen Z User-Generated SEO Thought Leadership 92

Sprout Social

AUGUST 12, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. It’s no wonder 69% of social marketers say increasing brand awareness is still their number one goal for social. So what’s their secret?

User-Generated 131

User-Generated Branding Product Advertising 131

Adobe Experience Cloud Blog

SEPTEMBER 14, 2016

Most importantly, we’re inviting everyone to take a seat at the table (men included), inspired by this quote from UN Women Goodwill Ambassador Emma Watson’s HeForShe speech at the United Nations Headquarters: “How can we affect change in the world when only half of it is invited or feels welcome to participate in the conversation?”

Thought Leadership 134

Thought Leadership Logistics Food Education 134

Hootsuite

DECEMBER 5, 2022

I’m not necessarily an established LinkedIn thought leader with thousands of followers, but I post about my writing work on a fairly regular basis and have even gotten a few clients through LinkedIn. Here’s what I learned from my experience with LinkedIn pods. So, I decided to join a few pods and test it out for myself.

Social Media Marketing 99

Social Media Marketing Digital Marketing Promotion Management 99

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It’s a process, a voice, and a conversation. Quick Takeaways. Disruption isn’t new, just more intense, and that sets the course for rethinking marketing.

Thought Leadership 115

Thought Leadership Marketing Marketers CMO 115

Hubspot Marketing

DECEMBER 7, 2022

From coupons to daily deal sites, from newsletters to your mother wanting to know when you plan to visit — it's a lot to sift through, never mind actually open. According to HubSpot Research , 65% of surveyed marketers say that subject lines have the greatest impact on open rates. I had just gotten back from a camping trip, too.

User-Generated 145

User-Generated Email Marketing Food Real Estate 145

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Quick Takeaways. Communication, flexibility, and personalization are three pillars of great virtual marketing events. Remember that it’s okay to make mistakes – if you’re willing to learn from them.

Marketing 113

Marketing Marketers Communications Education 113

Duct Tape Marketing

FEBRUARY 24, 2022

Why Publishing A Book Helps Build Your Credibility written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Michael DeLon. In this episode of the Duct Tape Marketing Podcast , I interview Michael DeLon. He’s also the author of On Marketing: The Definitive Guide for Small Business Owners.

Real Estate 97

Real Estate Education Law Entertainment 97

Duct Tape Marketing

DECEMBER 29, 2021

5 Trends For Small Business Marketing In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m going to do a solo show to start the year off. I’m talking about small business marketing trends for 2022.

Marketing 82

Marketing Marketers Market Trends Transform 82

Adobe Experience Cloud Blog

MAY 5, 2011

by Jon Miller In this post-recessionary economy , industry market share is ripe for the taking. In this climate, B2B marketing professionals need to be able to quantify what drives revenue — and what doesn’t — more than ever before. Enter the marketing metrics that matter. Executive thinking: begin with the end in mind.

CMO 115

CMO Marketing Marketers Communications 115

Marketing Insider Group

MAY 24, 2012

#ContentMarketing: The Hottest Marketing Buzzword of 2012. Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. Shifting from Push to Pull. And not just some of us.

Content Marketing 85

Content Marketing Entertainment Customer Acquisition Marketing 85

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really? And why do I need it now?

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66