Businesses Grow

JANUARY 8, 2024

This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1. Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Neil Patel

FEBRUARY 21, 2021

I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I wrote this article to help you figure out if your SEO agency is doing good or doing harm. Your SEO Agency Is Hurting You: Signs They’re Doing It Wrong. This is just a sampling.

SEO 138

SEO Analytics Marketing Plan Digital Marketing 138

Spiralytics

JULY 19, 2023

When it comes to building accessible websites, WordPress is the topmost choice, and for good reason. Many brands prefer WordPress for its user-friendliness and low costs, so it’s perfect for both small and large businesses. However, keep in mind that WordPress is a CMS (content management system). Don’t fret, though! Sounds exciting?

SEO 75

SEO eCommerce Digital Marketing Management 75

Adobe Experience Cloud Blog

JANUARY 18, 2017

Where SEO could once be effectively done with keyword density equations and cheaply bought backlinks, modern SEO only works as part of a holistic, integrated digital marketing strategy. Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy.

SEO 123

SEO Thought Leadership User-Generated PR 123

Exposure Ninja

APRIL 5, 2022

Pick the wrong web design agency to build or rebuild your website, and the end result could be spiralling costs and no return on investment, rather than an increase in traffic or conversions. Choosing a web design agency shouldn’t feel like a gamble. Does the agency have a process? Rebuilding one, even more so.

eBook 52

eBook eCommerce User-Generated Target Market 52

Duct Tape Marketing

FEBRUARY 10, 2022

What a CFO Can Do For Your Agency written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jason Blumer. In this episode of the Duct Tape Marketing Podcast , I interview Jason Blumer. 15:59] What’s the first strategic sort of leadership hire that you think an agency needs? [17:07]

Education 73

Education CMO CRM Management 73

Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. In this post, I’m going to outline 21 digital marketing tools you need when starting a business.

Digital Marketing 144

Digital Marketing Social Media Marketing Marketing Marketers 144

Search Engine Land

APRIL 12, 2023

It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. As with your business website, the success of your inbound marketing through LinkedIn depends on traffic and conversion optimization. Let’s get into it, shall we?

SEO 122

SEO Copywriting User-Generated Real Estate 122

Search Engine Land

OCTOBER 25, 2022

People search a lot about “marketing skills.” This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains underrated, despite being included in most online articles and books related to digital marketing skills. Why is curiosity important in marketing?

SEO 99

SEO Marketing Marketers Key Performance Indicator 99

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 110

User-Generated Price Retail Marketing 110

Neil Patel

DECEMBER 1, 2021

There are plenty of reasons healthcare professionals should focus on medical SEO, but the biggest selling point is usually the influx of new patients via website traffic. SEO is generally viewed as one of the building blocks of most successful digital marketing strategies. Search engines use different techniques to rank medical sites.

SEO 107

SEO Whitepaper Health Law 107

Hubspot Marketing

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. The answer is internet marketing.

Marketing 142

Marketing Marketers SEO CRM 142

Duct Tape Marketing

JULY 18, 2017

In-House vs. Hiring an SEO Professional: Which Path Should You Choose? written by John Jantsch read more at Duct Tape Marketing. Search Engine Optimization is an essential part of the marketing mix today – few businesses can afford to ignore or abdicate this tactic. Email marketing. Yes, guaranteed. .

SEO 46

SEO Marketing Mix Management Advertising 46

Neil Patel

APRIL 5, 2021

In fact, 92 percent of consumers report they trust word-of-mouth marketing more than any other type of marketing. On their landing page about Salesforce, a popular sales and marketing tool, they use a testimonial to highlight one of their reports. However, consumers don’t trust brands—they trust other people.

CRM 102

CRM Health Management SEO 102

Neil Patel

SEPTEMBER 10, 2019

But there is one issue with making changes manually, and I know this because I own an ad agency and I do the SEO for my own website. But there is one issue with making changes manually, and I know this because I own an ad agency and I do the SEO for my own website. Google makes over 3,200 algorithm changes per year.

SEO 111

SEO Affiliate Marketing Health New Technology 111

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?!

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Exposure Ninja

SEPTEMBER 14, 2022

Magento, now known as Adobe Commerce, is used by 8% of the world’s top 1 million eCommerce websites. Is your digital marketing. Get free actionable marketing advice. Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. Why Should You Listen to Us? What Is SEO?

SEO 52

SEO eCommerce Price User-Generated 52

Orbit Media Studios

FEBRUARY 28, 2024

It is a list of 20 questions, based on our experience on the agency side, combining 25 years of experience providing web design services and 1000+ meetings with clients and prospects. It’s time to redesign. You’re on the quest to choose a new web developer …which can be a challenging, high-stakes decision. So talk about money right away.

User-Generated 90

User-Generated Analytics SEO Communications 90

Duct Tape Marketing

MAY 28, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.

Marketing Automation Platform 55

Marketing Automation Platform Marketing Marketers Marketing Plan 55

Duct Tape Marketing

MAY 18, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.

Social Media Marketing 37

Social Media Marketing Education Marketing Plan Search Marketers 37

Search Engine Land

MARCH 27, 2023

As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. What do most marketers budget for content marketing? Overall, 51% of marketers spend $80,000 or below on content marketing quarterly. It depends.

SEO 101

SEO Manufacturing Analytics CMO 101

Rock Content

MARCH 20, 2023

Content marketing is the key to creating and maintaining your business’s online presence. Without it, your website, blog, or social media channels are like single grains of sand on an endless beach. At the heart of content marketing is content creation. Content marketing isn’t just content creation.

Energy 95

Energy Content Marketing Thought Leadership Fashion 95

Orbit Media Studios

MAY 4, 2022

That very thought, in the spring of 2007, was our first step on the long road of content marketing. Content marketing’ wasn’t really a thing yet. But blogging was becoming popular. Orbit generates $7M in annual revenue, supports 48 Orbiteers and their families, all with a 100% content-driven approach to marketing.

Thought Leadership 128

Thought Leadership Energy Content Marketing Promotion 128

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Industry and market. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Traditional marketing costs 62% more than CM.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Hubspot Marketing

AUGUST 11, 2022

In this post, we'll cover: The Buyer’s Journey and What It Means in Marketing. Understanding the Buyer’s Journey in Marketing. As a content marketer, you’ll want to show up in search engine results, even in these early stages, to establish your authority and gain the trust of buyers who are starting the journey. Awareness Stage.

Whitepaper 144

Whitepaper eBook Education Price 144

Hootsuite

JANUARY 9, 2024

There’s no doubt that social media is an amazing marketing tool for real estate professionals. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.

Real Estate 86

Real Estate Law Promotion Social Media Marketing 86

Martech

AUGUST 15, 2022

I suggested you take some time off to plan your marketing strategy for the coming year. I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. I also included the five from the previous version — for more details on those, check out my original blog post.

Email Marketing 97

Email Marketing User-Generated Promotion Retail 97

Hubspot Marketing

JULY 1, 2022

Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time. How to blog when you have no time? Why is blogging time management important? Use blog templates.

Management 91

Management SEO Place Product 91

Duct Tape Marketing

FEBRUARY 16, 2023

The Dos And Don’ts Of Selling Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Barnett In this episode of the Duct Tape Marketing Podcast , I interview David Barnett. 8:56] What are some of the common ways that you’ve seen people structure deals? [13:03]

Non-Profit 81

Non-Profit Price Education Manufacturing 81

Marketing Insider Group

SEPTEMBER 19, 2023

As marketers and content creators, we all know that content is king. That’s where white label content marketing comes in: A solution that takes content creation off your plate while still allowing you to meet both your own and your clients needs. What Is White Label Content Marketing?

Content Marketing 104

Content Marketing Non-Profit B2C Marketing 104

Hubspot Marketing

MAY 9, 2019

Blog posts and podcasts are great starting points for exploring a particular topic. These cover the main business skills you'll need to advance in today's rapidly changing workplace -- from digital marketing and coding to selling, leadership, and more. Marketing Courses. Fundamental Marketing Courses.

Finance 145

Finance Inbound Marketing eCommerce Non-Profit 145

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

Whitepaper 122

Whitepaper eBook Key Performance Indicator User-Generated 122

Hubspot Marketing

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Marketing campaigns can do the same for your business. Advertising is a component of marketing. Why is that?

Direct Mail 140

Direct Mail Marketing Marketers User-Generated 140

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Travel ad spend set to grow at six times of overall ad market by 2023.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Moz

JANUARY 10, 2021

Add to this my sincere sentiments of solidarity for what we went through together in 2020 — we won’t soon forget it, and our stories from the journey contain important teachings for our market and industry. Amanda Jordan , Director of Local Search at LOCOMOTIVE Agency. nh , Buddhist teacher. Image credit: Maulvi. Let’s get learning!

SEO 65

SEO Food Price Place 65

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. Attract qualified traffic to your site.

Content Marketing 107

Content Marketing PR Transform Manufacturing 107

Neil Patel

MARCH 28, 2023

It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. However, with so many online options, where do you go to find potential leads?

User-Generated 145

User-Generated Advertising Advertisers eBook 145