Martech

MARCH 14, 2024

Suddenly, even the insights of industry leaders are suspect. Efficiency gains from AI are great, but be careful you don’t start cutting corners when it comes to quality of output — that’s not just your product or service quality, but the content you publish, which will form the early stages of your relationship with most customers.

Customer 127

Customer Transform Thought Leadership Law 127

Search Engine Land

OCTOBER 26, 2023

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. Establishing authority and expertise Creating and sharing DIY content related to your industry demonstrates your knowledge and expertise in your field. Everybody wins!

SEO 123

SEO Education User-Generated Entertainment 123

Set Up

MAY 2, 2023

At Set up , we are in a unique position where we talk to Marketing experts in various industries. We recently spoke to Karen Doyle , a Senior Content Writer at Hiscox USA , and Erich Meier , the Director of Marketing at Priority about the Financial Services Industry.

Real Estate 52

Real Estate Customer Acquisition Finance B2C 52

Orbit Media Studios

APRIL 25, 2023

It’s been here a while, but it’s really starting to change how services are delivered and how business is done. Everywhere companies are working AI into their services. To find out, we partnered with QuestionPro to ask 1075 consumers if they’d like their service providers to get help from AI. We start with creative services.

Law 99

Law Price User-Generated Finance 99

Jeff Bullas

JANUARY 8, 2023

In order to understand why companies are offering these services and how they can help your Instagram, first, we should understand the method to the madness. What’s more, if one of your photos has a bunch of likes and all the other ones have hardly any, your profile is going to look inconsistent and that can actually hurt your credibility.

User-Generated 311

User-Generated Price Customer Place 311

Search Engine Land

FEBRUARY 6, 2024

Digital PR for SEO is about the online reputation of a company and its products/services, customer journey touchpoints, and garnering share of the company’s information across various platforms. financial information).” Link building has been considered one of the most important SEO strategies for a long time.

PR 126

PR SEO Customer Journey Thought Leadership 126

Jeff Bullas

JANUARY 31, 2023

In recent years, we have seen a rapid increase in the use of artificial intelligence (AI) in various industries. AI tools can help marketing departments in various ways, from optimizing ad campaigns to personalizing content. It looks at a large amount of data and then makes predictions or recommendations based on what it has learned.

Advertising 190

Advertising Advertisers Manufacturing Finance 190

Buffer Marketing

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  But, during my day job, I noticed that quality content (blogs and web copy readers would actually engage with) was missing from most service offerings. 

Whitepaper 115

Whitepaper Price Affiliate Marketing B2C 115

Hubspot Marketing

OCTOBER 28, 2022

Whether it's crowdfunding, financial guidance, or new ways to connect — there are many moving parts content creators must consider to be successful. Ko-fi also features commissions and storefront options, which are popular features among artists looking to connect with their audience. 1 0 Startups Contributing to the Creator Economy.

Finance 126

Finance User-Generated eBook Entertainment 126

Rock Content

APRIL 6, 2023

Outstanding products and excellent customer service are no longer enough to help a business succeed. When most marketers and business owners think about outsourcing writing tasks, they immediately think of all the blog posts they need to keep their websites perpetually updated. What Does a Content Writer Do?

Whitepaper 98

Whitepaper Finance Copywriting Law 98

Hubspot Marketing

OCTOBER 24, 2023

Look at the image below to see what makes business professionals adopt ML and AI technology. Personalize User Experience Machine learning models can analyze user behavior and historical data to predict customer preferences. Additionally, ML can curate content feeds based on user interests and send personalized reminders to customers.

User-Generated 110

User-Generated Price Retail Marketing 110

Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers. Today's consumers have a lot of power. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

AWeber

OCTOBER 24, 2023

Yet, the rewards—like flexible work schedules, personal fulfillment, and the potential for growth—are too compelling to ignore. And the opportunity to get in on a quickly growing industry that has a high demand for people like you presents a golden opportunity. You can work with clients online or in person, full-time or part-time.

Non-Profit 84

Non-Profit Transform Price Health 84

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. You guys did me proud.” I just don’t know which half.”

User-Generated 122

User-Generated Finance Marketing Marketers 122

Sales Force: CMO

MARCH 4, 2022

Companies want to deliver a seamless, connected, and personalized customer experience (CX). Yet across industries, 74% of business leaders agree silos prevent a great CX. Nowhere is that more true than in the financial services industry, with 68% of customers saying they’ve elevated their digital expectations.

Customer 83

Customer CMO Management Product 83

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

Thought Leadership 126

Thought Leadership Content Marketing Transform Marketing 126

Buffer Marketing

AUGUST 16, 2023

It demands careful planning, strategic thinking, innovative approaches, and a relentless drive to stand out in a competitive industry. I was eager to take on any client in any industry. Most importantly, I could charge more premium rates for our PR services because of the reputation and authority we had built.

Transform 81

Transform PR Key Performance Indicator Thought Leadership 81

Buffer Marketing

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.    Regular people are becoming creators, and today, one of the most lucrative ways to generate income from the creator economy is with video.   What do you want to achieve?

Affiliate Marketing 74

Affiliate Marketing Manufacturing User-Generated Promotion 74

Hubspot Marketing

NOVEMBER 20, 2023

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. That represented Buker’s wider experience with banks, even as she began working in the industry through a friend’s business.

Energy 83

Energy Management Product Place 83

Scoop.it!

MAY 11, 2023

Automation is a very popular buzzword in almost every industry and sector nowadays, but that doesn’t mean that it’s not an important element of business success. Because it is, and depending on the processes you’re trying to automate, it can generate significant financial savings while improving performance. Here’s what you need to do.

Content Marketing 81

Content Marketing Marketing Marketers Analytics 81

Search Engine Land

DECEMBER 22, 2022

Before we dive into this question, let’s look at the reasons for the ongoing secrecy and still prevailing negativity among SEO practitioners. One of the most popular SEO hashtags within the industry over recent years has been #seohorrorstories. Look at that nonsense! SEO horror stories, anyone? How stupid!”

SEO 101

SEO Real Estate Law Search Marketers 101

Hootsuite

JULY 4, 2022

This blog post wouldn’t be very helpful if we left it at that though, would it? First up, take a look at the questions we put together to help you evaluate TikTok and decide whether you should give it a try or give it a pass. Pay attention to who’s active in your industry or verticals and check to see if your competitors are there.

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Search Engine Land

NOVEMBER 20, 2023

Are you looking for some examples of how companies are using AI for SEO successfully? Maybe you are already an SEO pro looking to improve your content generation efficiency. They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. You are in the right place.

SEO 136

SEO User-Generated Affiliate Marketing Finance 136

AWeber

NOVEMBER 9, 2022

That’s what makes lead magnets so effective: they provide the solution to a person’s problem in exchange for an email address. If you don’t have any email subscribers yet, ask your personal contacts or attend an in-person meetup and survey people there. If you’re looking for questions or answers, Quora is a great place to be.

eBook 111

eBook Whitepaper Health eCommerce 111

Hubspot Marketing

FEBRUARY 22, 2023

Every blog post in your archive has the potential to generate new leads for your company, so let's make sure that your blog is a lead-generating machine. First and foremost, you’ll want to make sure the materials you’re offering are relevant to your audience or industry. What is a good lead magnet? A good lead magnet should: 1.

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

MARCH 28, 2022

Besides being highly successful in business, these people are considered thought-leaders – or experts — in their industry. A person or company might use thought leadership as a content marketing strategy because providing value to your audience demonstrates your brand helpfulness. Dave Ramsey. Seth Godin. More on him later.

Thought Leadership 121

Thought Leadership Content Marketing Finance Real Estate 121

Martech

MARCH 2, 2023

Authenticity is a complex emotion because we’re talking about authenticity to a brand and authenticity to a person. You know you have empathy and authenticity when you’re creating an email campaign, writing a blog post or a tweet, and you get a feeling in your stomach that something’s not right. She’s not wrong.

Direct Mail 109

Direct Mail Copywriting Retail Communications 109

Hubspot Marketing

JANUARY 5, 2024

That means blog posts, articles, social media posts, website copy, etc. However, the role varies depending on both industry and business needs. For instance, some businesses invest heavily in a social media strategy, while other companies prefer creating content in the format of blog posts or e-books. 12 Content Writing Tips 1.

Health 106

Health Entertainment SEO eBook 106

Neil Patel

APRIL 21, 2021

Others in the community look to them when making their own purchasing choices. It’s not enough to find any influencer with clout, however; if you want to run an influencer marketing campaign, you need to find someone who is known in your industry. Instead, you often believe your mutual friend who vouches for that person.

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Let’s look at why social media policies are important and how you can develop one for your business.

PR 145

PR Law Finance Entertainment 145

Hubspot Marketing

DECEMBER 12, 2023

I asked to see his and noticed he included personal interests. I asked him why he chose to include these, and he said, “I wanted a little more personalization to my resume and want [recruiters] to know me as a person beyond a piece of paper.” You can showcase your personality. And apparently, he’s not alone.

Place 101

Place Real Estate Non-Profit Finance 101

Hootsuite

MAY 29, 2020

Which has some looking at other solutions. As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. Consequently, many marketers and organizations are actively looking for a new solution to manage employee advocacy once Elevate shuts down. So what does that mean?

Management 140

Management Thought Leadership Education Branding 140

Vertical Response

JULY 11, 2022

Financial Post reports that companies have an average return of $42 for every $1 spent on email marketing. Plus, you can personalize your message to reach the right customers at the right time. Next, segment your audience into smaller groups so you can send them personalized emails. Industry-related news. Product updates.

Email Marketing 101

Email Marketing Whitepaper Marketing Marketers 101

Hootsuite

MAY 31, 2023

Caption writing, image sourcing, responding to followers…the list goes on. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Streamline your workflows, automate tasks, and never worry about finding the perfect caption again.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Hubspot Marketing

SEPTEMBER 25, 2023

Specifically, Content Assistant can help you generate topic ideas for blogs, create blog outlines, write paragraphs, professional prospecting or marketing emails, and more within a Marketing Hub account. Key features: Generate blog, marketing, and email copy. Content Assistant) Get content topic and tone suggestions.

Transform 113

Transform Price User-Generated CRM 113

Hubspot Marketing

NOVEMBER 14, 2022

Many of these content creators work with bigger brands rather than sell their own products or services. Alternatively, you can also take a look at the complete Business of Creators report we at the Tilt created in partnership with HubSpot by downloading it here.). To start, let's explore what we know about content creators.

Food 114

Food Marketing Marketers eBook 114

Set Up

SEPTEMBER 26, 2023

The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path. The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas.

Market Trends 59

Market Trends Health Transform Marketing 59