Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? What kind of content are they publishing on their blog? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Stay on top of industry trends Things are always changing in business.

Market Trends 95

Market Trends Market Segmentation New Technology Price 95

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Transform 103

Transform Education Marketing Marketers 103

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 88

Influencer Marketing Transform Marketing Marketers 88

Jeff Bullas

FEBRUARY 28, 2023

There’s a lot of money to be made in the blogging world; whether you’re a small blogger who makes money selling digital products or the owner of a high-trafficked blog that earns through affiliate programs and ads, there is something for everyone. But as a blog owner, have you ever considered selling your blog?

Affiliate Marketing 229

Affiliate Marketing Price Transform Place 229

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. This will get the attention of the marketers at the brand, thanking them …and giving them the chance to reshare it. Here’s how I thanked Ruth Stevens for including me in a post she wrote for the MarTech blog. By Andy Crestodina Congratulations! You’ve been mentioned.

PR 104

PR SEO CMO Energy 104

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways. First Round Review.

Thought Leadership 127

Thought Leadership Content Marketing Transform Marketing 127

Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple gained market share, from 57.7%

Analytics 85

Analytics Marketing Marketers Place 85

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Social Media Marketing 130

Social Media Marketing Marketing Marketers Influencer Marketing 130

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Your body is ready. And we’re here to say that we couldn’t be more proud of you. More than 4.95 The good news?

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Set Up

OCTOBER 24, 2023

At Set up , we regularly interview marketing leaders from different industries ranging from Healthcare to Entertainment. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Entertainment 59

Entertainment eCommerce Customer Branding 59

Search Engine Land

OCTOBER 17, 2023

Trends over time. Topics and categories your competitors are writing content for. The result is a good list of questions from actual users in your industry. Dig deeper: How to analyze your SEO competitors and find opportunities Get the daily newsletter search marketers rely on. Paid traffic. SUBSCRIBE See terms.

SEO 125

SEO Branding Product Customer 125

Search Engine Land

AUGUST 29, 2023

Choose the most relevant tags and/or categories on platforms that use them, and consider integrating them into your website’s keyword strategy. Get the daily newsletter search marketers rely on. Monitor the popular search terms related to your brand, industry, or topic, and use them strategically within your posts.

SEO 98

SEO Market Trends Branding Communications 98

Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. The Google Search Trends report can be an incredible asset that allows you to dig into users’ search habits and gain access to a steady stream of content ideas.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Search Engine Land

JULY 17, 2023

When your industry is over-saturated, chances for ranking higher on search engines become harder. When you publish about trending topics around your industry, chances are your posts can passively attract new backlinks. Get the daily newsletter search marketers rely on. Let’s see a couple of examples of tangential topics.

SEO 97

SEO Real Estate User-Generated eBook 97

Set Up

NOVEMBER 9, 2023

At Set up , we regularly interview marketing leaders from different industries ranging from Packaging and Manufacturing to Entertainment and Sports. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Finance 64

Finance Education Manufacturing Entertainment 64

Set Up

DECEMBER 5, 2023

With the holiday season in full swing, the Retail industry is heavily on the mind. As a part of our Industry Blog series, we interviewed Angela Johnson , the Chief Innovation Officer at edible, about her thoughts on the Retail space, and what trends she is noticing. with a few easy steps on edible.com.

Retail 59

Retail Shoppers User-Generated Shipping 59

Litmus

AUGUST 11, 2022

Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward. Learn why in this blog post. Want more data and trends?

Marketing 129

Marketing Marketers Analytics Market Trends 129

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. To help you make informed decisions about which platforms to use, this post will guide you through some of the core types of social media, examples of platforms within each category, and the pros and cons that each type might present.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Jeff Bullas

FEBRUARY 13, 2023

New trends and technology seem to appear overnight, and it’s becoming increasingly difficult to keep pace. This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. But what is Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Search Engine Land

FEBRUARY 6, 2024

Data campaigns that align with media trends garner media coverage to enhance a reputation. Dig deeper: How to use digital PR to drive backlinks and business growth Get the daily newsletter search marketers rely on. Tip: Try to predict trends, and don’t just ride the upcoming trends. So, what is Digital PR?

PR 117

PR SEO Customer Journey Thought Leadership 117

Buffer Marketing

APRIL 22, 2024

A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. The number one most common theme that I see?

Thought Leadership 98

Thought Leadership Real Estate User-Generated Food 98

Sachs Marketing Group

JULY 27, 2023

Developing a blog content strategy involves defining your goals, researching competitors, creating audience personas, and mapping out blog categories. Further, you’ll need to undertake topical and keyword research, brainstorm content ideas, outline a content calendar, and then publish and market your content.

Health 52

Health User-Generated Promotion SEO 52

Search Engine Land

MARCH 22, 2023

Understanding macro trends is crucial for making informed decisions within your PPC account. Contextualize your PPC performance with macro-trend monitoring Various external factors may impact your paid search efforts. Tools for monitoring macro trends These monitoring tools are useful for staying on top of PPC macro trends.

PR 90

PR Advertising Advertisers Analytics 90

Martech

SEPTEMBER 26, 2022

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. The 5 categories of fintech. The five primary fintech categories are: Digital payments. This category includes mobile POS payments, digital remittances and digital commerce (usually called e-commerce).

Transform 109

Transform B2C Finance Affiliate Marketing 109

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 142

Marketing Marketers Analytics Influencer Marketing 142

Orbit Media Studios

APRIL 25, 2023

Let’s look at how the AI-readiness of consumers varies across these nine different service categories. but because this is a marketing blog, we’ll also provide a marketing perspective (is it time to put AI into our marketing messages?). You’re hiring a marketing company to create an advertisement.

Law 99

Law Price User-Generated Finance 99

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible.

Digital Trends 52

Digital Trends Social Media Marketing Advertising Advertisers 52

Businesses Grow

AUGUST 3, 2023

There are always exceptions , but here is a view of where I think it will settle out: The cells in red represent content categories that will be dominated by AI-generated content. Green cells represent categories where humans can still have a dominant role. Yellow cells indicate there will be a mix. “But where’s my line?

Entertainment 87

Entertainment Branding Market Trends Place 87

Hubspot Marketing

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source. Image Source.

Fashion 130

Fashion Food Thought Leadership eBook 130

Sprout Social

JULY 28, 2020

Spot emerging trends. Pinterest is the number one platform where consumers share products, designs and trends that they’re loving. To ensure that your brand is on the forefront of upcoming trends in your industry, you want to maintain an active presence on Pinterest. Here’s an example of a product Pin below.

User-Generated 119

User-Generated Analytics Promotion Advertising 119

Backlinko

JANUARY 8, 2024

This enthusiasm has propelled the gaming industry to a staggering worth of $217.06 Well, let me tell you that there are a bunch of ways to do that, with one of the primary ones being affiliate marketing. Using our expertise in affiliate marketing and gaming trends, we’ll take you through the top 17 gaming affiliate programs.

Affiliate Marketing 52

Affiliate Marketing Promotion Product Price 52

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 40

Shipping Key Performance Indicator Marketing Marketers 40

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. How to use TikTok for business.

Gen Z 143

Gen Z Analytics Energy Advertising 143

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Get MarTech!

B2C 116

B2C eCommerce Retail Shoppers 116

Sprout Social

MARCH 4, 2021

With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. For SEMrush, its social media curation strategy involves sharing insightful and relevant blog posts from reputable names in the industry.

User-Generated 140

User-Generated Food Marketing Mix Social Media Marketing 140