Martech

NOVEMBER 27, 2023

Learn more in this video. Stretch your resources with generative AI blog posts, subject lines and more (beta) If your team and budget have shrunk, these generative AI capabilities enable you to do more with less and make sure you spend your time on the tasks that matter most. Edit marketing emails.

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User-Generated Law Management Communications 87

Hubspot Marketing

OCTOBER 25, 2023

Good writing matters in marketing. In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. Your CTA might prompt people to do one of the following actions: Subscribe to your email newsletter. Download an ebook.

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Whitepaper Copywriting User-Generated PR 112

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. John’s response?

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Thought Leadership Finance SEO Promotion 81

Hubspot Marketing

MAY 3, 2017

I miss taking notes, studying, and most of all, learning a ton of new skills. That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. That's where self-paced online learning comes in. Email Marketing. 32 Free Marketing Courses to Take in 2017. Learn Ruby " by Codeacademy.

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Inbound Marketing eBook Social Media Marketing Copywriting 145

Hubspot Marketing

JUNE 30, 2023

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. The good news is you don't need them to make a big impact on your marketing -- often, a smaller tweak can work wonders.

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eBook PR Whitepaper Place 97

AWeber

DECEMBER 14, 2022

Creating a killer lead magnet is one of the best ways to get more email subscribers. A lead magnet is something you give people when they subscribe to your email list. It can be anything – an ebook, an email series, or access to a webinar recording. Do you have a blog with recipes, cooking, baking tips, or anything culinary?

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eBook Shipping eCommerce Copywriting 106

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

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Key Performance Indicator Marketing Marketers CRM 144

Adobe Experience Cloud Blog

AUGUST 6, 2020

But we can be sure of a handful of lessons that we’ve learned since early 2020. These lessons are not so much best practices as they are guiding principles for reinventing business using digital solutions to create a better world for all people. Ready or not. The human connection remains essential.

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Transform Shipping Entertainment Communications 174

Rock Content

APRIL 6, 2023

One of these amazing new tools is the talk of the town when it comes to digital marketing support. In order to use ChatAI to help with your marketing activities, you need to know how to use it. In this article, we’ll help you discover some of the best ChatGPT prompts that you can use to take marketing to the next level.

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User-Generated Finance Marketing Marketers 81

Backlinko

APRIL 23, 2024

You use tone of voice in marketing to express your brand’s personality through text. Even if the final product becomes an audio ad or video tutorial, text is the foundation of all content marketing formats. Effective content marketing doesn’t just superficially match search intent. Contrast this tone with The SEO Rant! ,

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Real Estate SEO Communications Fashion 80

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Also, that enables your internal design team to stay focused on the day-to-day marketing activities that help keep the lights on.

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Transform Branding Management Education 105

Set Up

JANUARY 24, 2023

What can marketers learn from the rise of QR codes? Marketing Lesson: How are you prioritizing your consumer’s convenience in your offerings? Marketing Lesson: High tech can seem enticing, but if your audience isn’t there yet, meet them where they are. Is your product or service easy to understand?

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Direct Mail Food New Technology Education 59

Martech

MARCH 2, 2023

Machine learning, AI and ChatGPT can emulate authenticity, but they can’t replicate it as humans can. Both are essential for marketing success, another lesson we learned during the COVID disruptions. As a marketer, you have to have genuine empathy and authenticity. But you can learn that.

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Direct Mail Copywriting Retail Communications 104

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

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Email Marketing Marketing Marketers Direct Mail 130

Set Up

OCTOBER 24, 2023

At Set up , we regularly interview marketing leaders from different industries ranging from Healthcare to Entertainment. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. You can read about it here.

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Entertainment eCommerce Customer Branding 59

Hubspot Marketing

MAY 30, 2023

Below we’ll go over how AI applies to the three main business functions (marketing, sales, and service) and specific examples across different industries. AI Applications in Marketing Marketers can leverage AI to save significant time on routine tasks and spend more time on the more creative aspects of their job.

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Real Estate Manufacturing Transform Finance 99

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

Transform 97

Transform Marketing Marketers Education 97

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. So, instead of predicting, I’m going to look at what marketers should remember as they plan for 2023. It poses another challenge for email. The email channel itself will survive.

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Transform Retail Email Marketing Marketing 108

Hubspot Marketing

MARCH 15, 2024

There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. These lessons apply to all forms of marketing, too, so whether you’re a blogger or a scriptwriter, you’ll gain some takeaways.

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Transform Advertising Advertisers Food 100

Litmus

DECEMBER 22, 2021

Every email has a purpose. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? Designing calls-to-action for email. While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event.

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Email Marketing Marketing Marketers Entertainment 128

AWeber

JUNE 15, 2023

In that future, one of the best things you can do is to learn how to use AI tools to give yourself superpowers. Column A on Sheet1 has a list of email addresses. Column A on Sheet2 has a list of email addresses. Give me a formula to show all email addresses that are in both Sheet1 and Sheet2 in a new column. ?

Copywriting 107

Copywriting Promotion Email Marketing Communications 107

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

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Manufacturing Transform Marketing Marketers 75

Adobe Experience Cloud Blog

OCTOBER 21, 2015

There’s no doubt that consumers have high expectations that a brand should “know them” and communicate with them based on how they actually are interacting with that brand e.g. don’t send me a promotional email after I just made a purchase from you (cue consumer eyerolls). Changing the Way Consumer Healthcare Marketers Think.

Transform 134

Transform Health Thought Leadership CRM 134

Adobe Experience Cloud Blog

JUNE 14, 2017

You may not know it, but your dog is a marketer and a darn good one at that. Here are three marketing lessons you can learn from man’s best friend: 1. So stop selling, stop talking at your customers and begin a 1-1 dialogue where both parties learn about each other. Gosh, I just love it when they do chores.

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Thought Leadership Food Marketing Marketers 128

Adobe Experience Cloud Blog

JUNE 2, 2017

As a marketer, you write—regardless of your specific role, or which company you work for. I’m a writer right now, as I write this blog. I was a writer when I created the slides for my webinar, 8 Biggest Mistakes Field Marketers Make. All marketers are writers in some capacity. Writing Can Be Learned.

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Thought Leadership Communications Marketing Marketers 133

Adobe Experience Cloud Blog

APRIL 19, 2018

It worked for a while, but after my company doubled in size and we had made deep investments in our marketing efforts, we realized we needed to revamp our sales process. When the workflow captures an email address and sends it to our marketing automation solution, the lead automatically receives a score of zero. 0­–3 points).

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Price Thought Leadership Energy Communications 134

Buffer Marketing

MAY 18, 2022

Ultimately, product releases are a lesson in sacrifice. You have to learn to sacrifice features you might not need. Blogs you shouldn’t write. Focus is vital when bringing a product to market. So here are a few lessons we learned from building a new user-base. Messaging that won’t resonate.

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Product User-Generated Shipping Promotion 75

Buffer Marketing

NOVEMBER 7, 2023

Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how you can apply their insights to your own small business journey.   What specific strategies or marketing techniques did you employ to attract your first customers or clients? Commit to some trial and error.

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Energy Non-Profit Logistics Price 106

Buffer Marketing

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  I also kept writing, mostly for affiliate marketing agencies, as a side hustle. I did not help clients move toward their own revenue goals.

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Whitepaper Price Affiliate Marketing B2C 109

Hubspot Marketing

AUGUST 21, 2023

As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably important channel for your marketing efforts. For instance, take a look at one of HubSpot Marketing's YouTube video descriptions: A YouTube description differs from a web page meta description. Why not link it in the description?

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Millennials Real Estate SEO Product 98

Neil Patel

JULY 29, 2021

They’ve been an essential marketing tool for decades. With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. Think about it: They went to Google and typed in something specific to end up on your blog post.

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Customer eBook Whitepaper User-Generated 145

CXL

JULY 25, 2022

You’ll learn what makes them so convincing so that you can apply these lessons in your own CTA writing. CTAs are a critical component of marketing material. CXL use them on landing pages to invite customers to trial top marketing courses: SEO tool Clearscope invites users to join their Director of SEO in a webinar.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Social Media Marketing 129

Social Media Marketing Marketing Marketers Influencer Marketing 129

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

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Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Hubspot Marketing

APRIL 4, 2018

When I first learned about SMART goals, I had an epiphany. And the reason why successful marketing teams always hit their numbers is because they also set SMART goals. The thing I love about sports is the life lessons you learn playing them directly apply to your career. Blog Traffic Goal Example.

Marketing 145

Marketing Marketers Promotion Advertising 145

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Organizations that have been willing to remain flexible, listen to feedback, and address challenges head-on have learned hard lessons they can now apply to their businesses moving forward. There’s no avoiding it.

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Marketing Marketers Communications Education 114

Scoop.it!

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. For instance, if you’re a career coach, you might write blog posts about how to write a compelling resume or how to land your first engineering job. But here’s the deal with content creation.

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Education User-Generated Management Customer 87