Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Now, the final step to securing the job is answering the questions your potential new employer fires at you. You got this! How did you get into social media? Time to brag!

Management 102

Management Social Media Marketing Communications Analytics 102

Tiecas

MARCH 21, 2024

If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search? Ready to dive into a perspective you won’t find anywhere else? My personal thoughts and experiences as an industrial marketer and consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Take my case for example.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Neil Patel

JUNE 15, 2021

Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. Part blog-host, part social platform, Medium provides writers with a unique mode of connection with their audiences. What Is Medium?

Affiliate Marketing 144

Affiliate Marketing Advertising Advertisers Promotion 144

DIY Marketers

MAY 14, 2022

Recently, I’ve been thinking about how to find trending topics in your industry. A lot of giant marketing platforms and websites have written content about these topics and while I have important things to say, you’ll never see it because most people don’t go beyond the first page of Google to get the best answer.

Place 62

Place Marketing Strategy Content Marketing Branding 62

Many Chat

MAY 6, 2022

Move over Instagram influencers—TikTok creators are the hot new thing. This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. per $1 spent on influencers.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Hootsuite

JULY 25, 2023

Balancing your professional image with the urge to post about spicy cases or engage with Twitter trolls can be tough. It’s a tightrope walk where one off-side comment can send your career plummeting. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe.

Law 77

Law Communications Advertising Advertisers 77

Neil Patel

MARCH 26, 2021

What does it take to be a successful marketer? To put yourself out there and present to a room full of people, you need to be at least a little adventurous. If you’re not assertive, you’ll struggle to communicate your points effectively. When we write a blog post or appear on a podcast , we’re presenting.

Marketing 131

Marketing Marketers Energy PR 131

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. By now, you might be on all the major social media platforms. Which Social Media Platform Should You Market Products On? Free Promotion.

Shoppers 120

Shoppers Product Gen Z Promotion 120

Hubspot Marketing

DECEMBER 28, 2023

We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Cut to 2023, and 53% of marketers are increasing their TikTok investments ( HubSpot Blog Research ). So you don’t need an enormous budget to get started.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Rock Content

SEPTEMBER 20, 2023

As we embark on this journey, let’s dive into the world of product launches to make sure your venture starts off on the right foot with impact and finesse. A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Relaunching your brand.

Marketing Strategy 75

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 75

Hubspot Marketing

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You might be thinking, “That sounds great, Courtney! How else will they find your content and website?

SEO 144

SEO Product Place Customer 144

Litmus

JULY 24, 2020

It can be hard to know where to put your effort. In this episode of Delivering, host Jason Rodriguez goes through four areas to look at when figuring out how to focus your email marketing efforts. I’m your host, Jason Rodriguez. I’m your host, Jason Rodriguez. Episode Transcription.

Whitepaper 70

Whitepaper Email Marketing eBook Analytics 70

Moz

JULY 20, 2020

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Letting the internet tell you what to blog about leads to mediocrity. Meanwhile, you’re lucky to get a blog post out once a month. How do you compete?

Product 68

Product Promotion SEO Customer 68

Moz

JULY 20, 2020

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Letting the internet tell you what to blog about leads to mediocrity. Meanwhile, you’re lucky to get a blog post out once a month. How do you compete?

Product 68

Product Promotion SEO Customer 68

Hubspot Marketing

DECEMBER 11, 2019

If you think consumers -- the people who are being marketed to by brands -- would sway one way or another, you'll be slightly surprised by the results below: Data Source: Lucid Software. Yes, in 2019, marketing to both generations as if they're the same demographic might persuade those born on the cusp of each age group to buy your products.

Gen Z 145

Gen Z Millennials Finance Education 145

Marketing Insider Group

MAY 18, 2015

It’s true that thought leaders tend to be the most successful professionals in their fields, and because of this, have more influence over their audience. The problem is that people throw the term “Thought Leader” around without any foundational evidence of what it truly takes to deserve the distinction. Price becomes less important.

Thought Leadership 88

Thought Leadership Price Communications Branding 88

Jeff Bullas

MARCH 15, 2023

And then one day Mr. Zuckerberg decided to pay a billion dollars to acquire it. If you’re interested in making money with your Instagram account , here are 9 ways to turn those pictures into profits. TIP: Want to automate the organic growth of your followers and skyrocket your engagement on Instagram?

User-Generated 357

User-Generated Fashion Product Branding 357

Duct Tape Marketing

DECEMBER 12, 2011

How and Why to Use Pinterest for Business This content from: Duct Tape Marketing. When you “pin” something you share an image and link to the original content you found online. You can surf the web and pin just about anything you find. These days we get a new “it” thing every few months. Engaged users.

Fashion 78

Fashion Influencer Marketing Product Promotion 78

Hubspot Marketing

FEBRUARY 5, 2024

? FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. I also share four marketing ideas you can deploy to market your brilliant product. These challenges are mitigated if you build a great product and provide a great user experience. The bottom line?

Marketing 93

Marketing Marketers User-Generated Influencer Marketing 93

Jeff Bullas

MARCH 15, 2023

And then one day Mr. Zuckerberg decided to pay a billion dollars to acquire it. If you’re interested in making money with your Instagram account , here are 9 ways to turn those pictures into profits. TIP: Want to automate the organic growth of your followers and skyrocket your engagement on Instagram?

User-Generated 130

User-Generated Fashion Product Branding 130

Duct Tape Marketing

NOVEMBER 21, 2018

This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. That’s why I switched to Gusto. You sign up for their payroll service today, you’ll get three months free once you run your first payroll. You always provided incredible content consistently.

Millennials 48

Millennials Food Communications Health 48

Hubspot Marketing

JANUARY 4, 2024

I can tell you, from personal experience, that few things give you as strong of a motivation boost as this. After all, it's proof that you must be doing something "right." That said, it takes a lot of time to work out where to find your target audience. Eventually, they become your customers.

eBook 104

eBook Customer Journey User-Generated Marketing 104

Litmus

JANUARY 23, 2024

Looking for some fresh ideas for your email marketing program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. Let us be your inspiration guide! And I hope they help you, too. Everywhere.

Place 86

Place Pharmaceutical Retail Email Marketing 86

Duct Tape Marketing

NOVEMBER 15, 2023

Key Takeaway: In today’s complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. If you’re ready to revolutionize your marketing strategy and unlock unprecedented growth for your business, this episode is a must-listen. Ryan: Yeah, absolutely.

CMO 65

CMO Law Non-Profit Promotion 65

Hubspot Marketing

DECEMBER 8, 2023

But let’s dive deep and see why backlinks matter. If your website gets high-quality backlinks, Google sees you as a trustworthy source, thus elevating your ratings in the search results. Higher scores indicate that your website will rank higher on SERPs. Check your website’s domain rating with this free tool.

SEO 108

SEO User-Generated Thought Leadership Education 108

Duct Tape Marketing

SEPTEMBER 13, 2018

This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. That’s why I switched to Gusto. You sign up for their payroll service today, you’ll get three months free once you run your first payroll. You always provided incredible content consistently.

Millennials 30

Millennials Food Communications Health 30

Exposure Ninja

FEBRUARY 6, 2023

Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! You might feel a little extra pressure. You might cause more harm than good. But which aspects of your company should a marketing budget include? Just take a look below.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Many Chat

JULY 13, 2022

You’ve followed our beginner’s guide to Instagram and feel like you have it all figured out. Despite this, your follower count is heading down instead of up. Once you’ve identified why it’s happening, you can work on a fix. In this guide, we’ll explore the main reasons why you’re losing Instagram followers.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

Sprout Social

JULY 1, 2021

In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business. Why video works on social: Social video content is hot right now, and for good reason.

Transform 141

Transform Food User-Generated Branding 141

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Welcome to the 9th annual blogging survey. Blogging is effective, but it isn’t getting easier.

B2C 145

B2C eBook Analytics Promotion 145

Hubspot Marketing

SEPTEMBER 22, 2023

Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. Why is referral traffic important? Comment On Blogs 6.

Inbound Marketing 120

Inbound Marketing B2C Fashion SEO 120

Rock Content

MARCH 21, 2023

Content marketing refers to the practice of creating specific strategies for conceptualizing, planning, creating, and sharing content for your brand. As a startup, it goes without saying that you have many different things on your mind, and content marketing for startups might not be the first thing on your list.

Content Marketing 77

Content Marketing Finance Real Estate Marketing 77

Hootsuite

JUNE 13, 2022

Looking to establish yourself as a leader in your industry? Or turn up in more conversations related to products you sell? One of the best ways to do this is by increasing your share of voice. But that’s not the only way you can measure share of voice. Collaborating with influencers. Earned and paid media.

SEO 144

SEO Analytics Advertising Advertisers 144

Sprout Social

MARCH 22, 2021

From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. This is especially true if you’re dealing with what may seem like a “boring” or technical product. Spell out your business-specific goals. Thanks for choosing us as your collaboration partner!

Education 145

Education Promotion Thought Leadership Analytics 145

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Attract qualified traffic to your site. Retain customers after they leave your site by staying in constant communication.

Content Marketing 110

Content Marketing Transform PR Manufacturing 110

Neil Patel

MARCH 15, 2021

As an online merchant, making your first sale is as symbolic as it is necessary. Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business. However, don’t let the simple concept of a first sale mislead you.

PR 145

PR Affiliate Marketing eCommerce Shipping 145