Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Need proof?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Hubspot Marketing

APRIL 2, 2024

This year, business leaders expected sharper dips as more consumers finally unplugged. This, in turn, may have been impacting productivity and job retention levels. This was nearly the opposite of what we saw in 2019 when traffic decreased for websites in the industry by 13.27% from April to June. Trouble seeing this graph?

Manufacturing 99

Manufacturing Communications Health Analytics 99

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. Discover how you can use AI to scale up your marketing game, its pros and cons, and popular examples. What is AI Marketing?

Transform 71

Transform User-Generated Marketing Marketers 71

Hootsuite

OCTOBER 20, 2022

And so are shifting consumer expectations. That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. Retail industry trends are more than just blog post fodder.

Retail 104

Retail Shipping eCommerce Law 104

Marketing Insider Group

MAY 30, 2023

But before you buy a ticket for the AI train, it’s important to understand both the benefits and limitations of using AI for small business marketing. Want to know how it’s done? The key to success is understanding how it can help and how it can hurt your business. You’re not alone.

Marketing 104

Marketing Marketers User-Generated Marketing Automation Platform 104

Hubspot Marketing

MAY 30, 2023

Below we’ll go over how AI applies to the three main business functions (marketing, sales, and service) and specific examples across different industries. Below we’ll go over how AI applies to the three main business functions (marketing, sales, and service) and specific examples across different industries.

Real Estate 99

Real Estate Manufacturing Transform Finance 99

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

At the end of this blog, y ou’ ll be able to share your resolutions , priorities, concerns, and more. . Acquiring buy-in from executive leadership and the C-suite . Acquiring buy-in from executive leadership and the C-suite . As marketers ourselves, we went to work to figure out how to overcome these obstacles.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Branding 130

Branding User-Generated PR Customer loyalty 130

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. A few months ago, I wrote a blog post tracing the history of speed in marketing and the implications of meme marketing. How are you adjusting to the need for speed? New products they love. They usually name the same obvious trends over and over!

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Businesses Grow

JULY 31, 2023

and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy. But this focus makes us more productive. The format of this post will be a little different from what you normally see from me.

Marketing Strategy 83

Marketing Strategy Marketing Marketers CRM 83

Digital Marketer

OCTOBER 27, 2022

When just lots of consumers think the term “holiday sales” is synonymous with Amazon and Walmart, it is too challenging to get your products in front of buyers’ eyes. Holidays are a time when people are looking to spend more than usual. The big season is almost upon us. Is your small business ready?

SEO 78

SEO Transform eCommerce Promotion 78

Neil Patel

NOVEMBER 26, 2020

Selling to high-end consumers requires a different approach. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. For the most part, you know luxury brands when you hear them. Luxury products are synonymous with high price tags. Me neither.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. The following data comes from HubSpot Blog Research's forthcoming State of Social Media Trends report, as well as HubSpot Blog Research's State of Consumer Trends.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

SMA Marketing

SEPTEMBER 15, 2022

When you align your SEO strategy and content strategy and prioritize writing for your buyer persona, you will find that your target audience grows. Nielson has studied how website content is read for over twenty years and has released two in-depth studies. How do you determine the best way to serve your ideal client?

SEO 96

SEO Content Marketing Product Communications 96

Hubspot Marketing

AUGUST 22, 2022

Even though I'm no genius when it comes to how to market to our generation, I can tell you it’s pretty obvious when marketers try too hard to sell to us. Even though I'm no genius when it comes to how to market to our generation, I can tell you it’s pretty obvious when marketers try too hard to sell to us.

Gen Z 101

Gen Z Entertainment User-Generated Retail 101

Hubspot Marketing

DECEMBER 8, 2023

Of those, 71% have seen a positive ROI, and 72% report increased employee productivity. But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. That means customers typically experience shorter wait times.

Customer 105

Customer Gen Z User-Generated Analytics 105

Marketing Insider Group

NOVEMBER 6, 2023

Remember when shopping and advertising were simple? In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. Then the internet came along and changed the game.

Performance Marketing 73

Performance Marketing Transform Marketing Marketers 73

Tiecas

APRIL 23, 2024

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” Manufacturing lead generation is a perennial top priority for most manufacturers.

Manufacturing 52

Manufacturing Inbound Marketing User-Generated Transform 52

Neil Patel

JANUARY 27, 2021

They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. SMBs that blog generate 126% more lead growth than their non-blogging counterparts.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Search Engine Land

MARCH 9, 2023

Google followed up with a longer statement that read, in part: “Like other search engines (including Microsoft’s Bing), we also use exception lists when specific algorithms inadvertently impact websites, and when we believe an exception list will significantly improve search quality.

Search Marketers 97

Search Marketers User-Generated Marketing Marketers 97

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. It’s no longer realistic to lay out a locked-in, year-long strategy.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Digital Marketer

JANUARY 2, 2023

People can’t buy from you if they don’t know your brand exists. That’s the purpose of brand awareness — to help people recognize and recall your business when they need you. Brand awareness is how readily consumers recognize your brand. Today’s buyers go online when they’re thinking about buying something.

Content Marketing 78

Content Marketing Branding Customer Journey Marketing 78

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. AI has proven to be a valuable tool for: Content creation: 85% of marketers say generative AI has changed how they will create content in 2024. Did you spend a lot of time on manual tasks and not enough time nurturing leads?

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Neil Patel

FEBRUARY 13, 2023

I’ve created this list of strategies to help businesses like yours identify how to market during a recession to keep your business on top. First, let’s discuss some of the information you should keep in mind when developing your recession marketing strategy. How can you account for customer spending and behavior changes?

Marketing 84

Marketing Marketers B2C Price 84

Hubspot Marketing

FEBRUARY 13, 2023

Social Media Community Benefits How are social media communities formed? Social Media Community Benefits How are social media communities formed? The Hubspot Blog surveyed 1,283 social media marketers around the globe to determine which trends they leverage, the channels they use, and their plans for 2023.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Then, use a keyword research tool to see how much search volume those have and look for related ideas.

Gen Z 92

Gen Z SEO Real Estate Millennials 92

Martech

SEPTEMBER 7, 2022

Although much hype surrounds gaming and consumer-focused virtual spaces like Fortnite and Meta’s Horizon Worlds, a large portion of that $13 trillion pie will be dedicated to business communications. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

Marketing 109

Marketing Marketers Communications Education 109

Hubspot Marketing

NOVEMBER 15, 2023

Why building the right strategy will lead to solid ROI, doing so can be complex and time consuming. Why building the right strategy will lead to solid ROI, doing so can be complex and time consuming. You’ll also want to determine how you’ll measure your success and key performance indicators (KPIs). Define the objective.

Transform 82

Transform Key Performance Indicator Analytics User-Generated 82

Rock Content

SEPTEMBER 20, 2023

Launching a new service or product is an exciting but tricky phase. As we embark on this journey, let’s dive into the world of product launches to make sure your venture starts off on the right foot with impact and finesse. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 69

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 69

Hootsuite

FEBRUARY 9, 2023

In this blog post, we’ll explore 10 ways an AI customer service chatbot can help your business grow. In this blog post, we’ll explore 10 ways an AI customer service chatbot can help your business grow. Being able to speak to people in their preferred language is a pro move when it comes to customer service.

Customer 98

Customer Shoppers Shipping Communications 98

Adobe Experience Cloud Blog

SEPTEMBER 3, 2020

Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informative, just as I predicted. This means rethinking the customer journey, rethinking customer experiences, rethinking content and how you can be helpful and supportive of prospects and customers, and to your own teams.

Transform 168

Transform Customer Journey Thought Leadership Education 168

Hootsuite

MARCH 2, 2022

Let’s look at how retailers use social media to build their brands and increase sales. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Martech

DECEMBER 16, 2022

Even more, consumers expect brands to not only remember — but to predict — their preferences, interests, likes and dislikes. . But managing all the cross-channel, interconnected moving parts can be overwhelming, particularly when working on many channels and trying to analyze all those disparate technologies. What is a DXP?

CRM 86

CRM Customer Acquisition CMO eCommerce 86

Bannerflow

JANUARY 12, 2023

This blog will explore the most relevant programmatic channels and ways to future-proof your current strategy. This blog will explore the most relevant programmatic channels and ways to future-proof your current strategy. Connected TV (CTV): A newer format predicted to rise in popularity – with US ad spend expected to increase 34.6%

Non-Profit 52

Non-Profit Transform Advertising Advertisers 52

Rock Content

MAY 13, 2020

Nowadays, customers have access to a lot of information about what they want to buy. Because of that, it’s essential to create a structured sales process, especially when we talk about complex sales. An effective Outbound Marketing strategy is: predictable; highly-customized; a complement to Inbound Marketing actions.

Outbound Marketing 90

Outbound Marketing Inbound Marketing Telemarketing Key Performance Indicator 90

Neil Patel

FEBRUARY 26, 2021

If you’re not yet convinced about how effective the platform is, perhaps these numbers can give you more clarity: 58 percent of Millennials say they purchased a product because of an online or social media ad. 43 percent of users bought a product after going online and seeing the ad. With around 3.5 Let’s find out!

Advertising 138

Advertising Advertisers User-Generated Millennials 138