Businesses Grow

APRIL 8, 2024

” You can see why a quote like this would twist your shorts. The answer is no, and I’d like to tell you why. Human-based marketing success Over the years, I’ve worked with many different companies and featured their tales in my books and blog posts.

Non-Profit 82

Non-Profit Law Transform Marketing 82

Neil Patel

DECEMBER 8, 2021

Creating it can be a different story. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. You just need to break down what makes those sites great in the first place and use the same approach for whatever your topic is. ?? How Important Is Good Content?

SEO 136

SEO Entertainment Education Branding 136

Rock Content

MARCH 12, 2024

In the E-E-A-T landscape, making your brand stand out in your industry is essential. When people think of your industry, you want them to think of your company. But how do you accomplish that in a world where most businesses have nearly 30 competitors ? First, consider the needs of your audience.

Branding 83

Branding Whitepaper Shoppers Price 83

Marketing Insider Group

OCTOBER 3, 2023

Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. Who Reads Your About Us Page, Anyway? But not to worry.

User-Generated 107

User-Generated Place Branding Customer 107

Hubspot Marketing

OCTOBER 12, 2023

But if you write, you understand just how huge that statement is. Is it a blogging platform? You could be a poet publishing on The Coil, a new UX designer learning your craft, or a business owner sharing stories about early challenges and triumphs. Now, I'm going to tell you how I use Medium, and how you can too.

Promotion 117

Promotion eCommerce SEO Affiliate Marketing 117

AWeber

DECEMBER 19, 2023

I can’t tell you how many times I’ve tried to start writing only to quickly get discouraged that my newsletter doesn’t look all that great. You need to begin every email by re-establishing your brand, identifying who you are and why it matters. A memorable branded banner can be quite simple. It looks plain.

Promotion 101

Promotion Branding Product Place 101

Buffer Marketing

APRIL 22, 2024

A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. The numbers are promising, but solopreneurs face the challenge of learning how these platforms work while maintaining critical aspects of their businesses. How can you streamline the process?

Thought Leadership 98

Thought Leadership Real Estate User-Generated Food 98

Search Engine Land

FEBRUARY 6, 2024

The more links you could acquire, especially from authoritative sites, the better your search rankings were supposed to be. Digital PR for SEO is not just links and brand mentions alone. Google’s Search Quality Evaluator Guidelines explicitly point out how to evaluate a site and content creator’s reputation.

PR 117

PR SEO Customer Journey Thought Leadership 117

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Key Takeaways In this episode you’ll learn: The Impact of AI on Search Engines: Discover how artificial intelligence is reshaping search engines and consumer search behavior.

SEO 50

SEO Whitepaper B2C Transform 50

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Community blogging sites. Should you focus on photos? What about forums?

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Hubspot Marketing

SEPTEMBER 21, 2023

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. To learn new avenues for success and strategies to build your business, community, and wealth, here are five must-read books by entrepreneurs of color.

Branding 107

Branding Transform Finance Fashion 107

Search Engine Land

APRIL 4, 2024

Together, they make up the framework for a methodical analysis that covers all your bases and uncovers all the issues. We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Is this a brand problem?

SEO 127

SEO Analytics PR Branding 127

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??.

Branding 127

Branding Gen Z User-Generated Promotion 127

Neil Patel

FEBRUARY 3, 2021

People love watching stories unfold. That’s why tappable story experiences are so popular. Many platforms exist to create these tappable stories and now Google has their own version, called Google Web Stories. Google Web Stories: Explained. Google Web Stories are powered by AMP technology and are owned by Google.

SEO 140

SEO Branding Analytics Product 140

Rock Content

FEBRUARY 21, 2024

Welcome to the world of Employee-Generated Content (EGC), where the voice of your employees becomes the driving force behind building robust employer brands. Let’s solve this mystery and explore how this groundbreaking strategy can transform your employer brand. When your employees speak, people listen.

Transform 73

Transform User-Generated Branding Education 73

Hubspot Marketing

JANUARY 5, 2024

Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. That means blog posts, articles, social media posts, website copy, etc. But that’s easier said than done.

Health 106

Health Entertainment SEO eBook 106

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. Investing in your current customer pool builds loyalty and connection.

Customer Marketing 125

Customer Marketing Branding Customer User-Generated 125

SocialPilot

APRIL 26, 2024

Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. This blog will help you learn about scheduling social media posts, the best tool, top tips, and creating a perfect content calendar.

User-Generated 91

User-Generated B2C Promotion Analytics 91

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more. Cut to 2023, and 53% of marketers are increasing their TikTok investments ( HubSpot Blog Research ).

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story. The first part is The rise of generative AI.)

User-Generated 128

User-Generated Copywriting Marketing Automation Platform eBook 128

Rock Content

APRIL 12, 2024

Other brands will find success while you watch. The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. We will tell you more about this below. Such a storytelling approach feels much more authentic, and your audience will notice.

Marketing Strategy 77

Marketing Strategy Content Marketing Key Performance Indicator Analytics 77

Marketing Insider Group

MARCH 29, 2023

If you’re a TV watcher, you know great stories — ones that hook us from the start and keep us watching until one, two, or (oops) five episodes have gone by without even noticing. Did you know that brand storytelling can have the same effect? Instead, what we see and feel is the meaning and mission behind what brands do.

Branding 91

Branding PR Entertainment Communications 91

Marketing Insider Group

JANUARY 24, 2022

In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Topics covered in SaaS content are often technical. Quick Takeaways.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130

Neil Patel

JANUARY 28, 2023

A picture is worth a thousand words, so how many more words might video be worth? So how can you use video to supercharge your marketing strategy? We’ll then share with you five tips to expertly market with video for your brand. Video enables viewers to connect with the brand on a personal level.

Marketing Strategy 88

Marketing Strategy Gen Z Marketing Marketers 88

Buffer Marketing

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.  One story that really sticks out involves a creator who had built a solid following on YouTube—over 17,000 subscribers and 600,000 views—but was only making about $400 a month. 

Affiliate Marketing 67

Affiliate Marketing Manufacturing User-Generated Promotion 67

Many Chat

JULY 17, 2022

The Instagram Highlights feature is only one of the many ways you can leverage the platform to grow your audience. It’s a place to store your best content and make it easy for your audience to find what they need. Especially because it sits right at the top of your profile, making it one of the first things your audience sees.

Real Estate 97

Real Estate Place Branding Product 97

Martech

SEPTEMBER 15, 2023

Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Keeping your pipeline flowing Content marketing is all about momentum. Your pipeline might slow down but don’t discourage prospects on the fence by going silent when they need your content the most.

Entertainment 118

Entertainment Education Content Marketing SEO 118

Martech

OCTOBER 13, 2023

Are you in danger of losing your voice and jeopardizing your client engagement online? And listening to the most important computer in marketing today — the one between your ears. Look at the user’s journey as they interact with your campaigns using a certain amount of empathy. Are you safe using AI-generated content ?

Marketing Automation Platform 135

Marketing Automation Platform Marketing Marketers User-Generated 135

Rock Content

AUGUST 10, 2023

It’s a delicate balance because if you have too much text, it stops being an infographic and becomes a blog with pictures. If you use charts at all in your infographic, then you should spend a lot of time making sure they are correct. Text overload makes it difficult for viewers to absorb the information thoroughly.

Education 88

Education Branding Place Content Marketing 88

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Image Source If you haven’t yet focused on adding a journalistic edge to your content, how can you start? Learn what creating content like a journalist really means and discover our best tips on how to do so.

Education 111

Education SEO Content Marketing Product 111

Marketing Insider Group

MAY 1, 2023

That’s why you need another brick in your content foundation: the story. How the Hero’s Journey framework creates powerful business stories According to Dr. Jennifer Aaker , author, behavioral scientist, and Stanford professor, stories are remembered up to 22 times more than facts alone.

Content Marketing 103

Content Marketing Transform Finance Marketing 103

Sprout Social

NOVEMBER 8, 2021

You already know that Instagram Stories are a great tool for engaging your audience on Instagram. But with Stories lasting only 24 hours, it seems like a lot of work to create content visible for a short period of time. This is where your Instagram Stories Highlights come in. What are Instagram Stories Highlights?

Food 138

Food Education eBook Promotion 138

Hubspot Marketing

OCTOBER 20, 2022

However, when it comes to your brand or business blog, renaming your blog doesn't have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand's life-cycle. Outgrowing a brand, or at least a brand name, is common.

Branding 145

Branding Food User-Generated SEO 145

Set Up

DECEMBER 12, 2023

As a part of our Industry blog series, we interview marketers from an array of industries to get their perspective, advice, and predictions of everything marketing. I believe the strongest brands will find ways to make every shopping moment unique, enjoyable, and meaningful to their customers, which, in turn, will drive brand loyalty.”

Real Estate 59

Real Estate Manufacturing Retail Education 59

Hootsuite

JANUARY 31, 2024

You’ve probably seen them in your feed already — these long-form posts can be up to 25,000 characters and can even be formatted with bold and italicized texts. While threads have become an effective storytelling method to incorporate into your Twitter marketing strategy , long-form posts could change the game. Let’s find out.

User-Generated 78

User-Generated Analytics Entertainment Social Media Marketing 78

SocialPilot

JANUARY 21, 2024

At the very least, we all have a Facebook profile and know the basics of how Facebook works. More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page. But what do you know about Facebook Pages?

Non-Profit 110

Non-Profit Analytics Product Social Media Marketing 110

OnPassive Marketing

OCTOBER 8, 2022

Google Web Stories are interactive stories from text, video, images, and sound collections. What Is a Google Web Story. Google Web Stories are a new way to create and publish visual stories on the web. They’re designed to be easy to make and can be published on any website or blog.

Promotion 83

Promotion SEO Customer Product 83