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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 billion worldwide in 2023 The influencer marketing industry was worth just $1.7

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How Artificial Intelligence is Changing Influencer Marketing

SocialPilot

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

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Trending Instagram Hashtags in 2022

Many Chat

and “What are the trending hashtags in 2022?”. Engagement: Speaking of engaging, according to research from Influencer Marketing Hub, brands that used at least one hashtag in their post saw on average 12.6% What hashtags are trending in 2022. The post Trending Instagram Hashtags in 2022 appeared first on ManyChat Blog.

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The Marketing Power of $17 Smoothies

Hubspot Marketing

Over the past few years, the store has turned its smoothie bar into an unlikely marketing machine for beauty, skincare, and lifestyle brands with reach extending far beyond its Los Angeles shoppers. What are top marketing leaders focusing on in 2023? How often should you publish blog, video, and social media content ?

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22 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching

Hubspot Marketing

A whopping 672 million global downloads made TikTok the most downloaded app in 2022. Cut to 2023, and 53% of marketers are increasing their TikTok investments ( HubSpot Blog Research ). Heinz produced one of the best AI-themed video ads of 2022 and one of the best video marketing examples in general. It cost a mighty $6.5

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Content creation 101: How to kickstart your journey as a content creator

AWeber

The top five creators on TikTok made a total of $46 million in 2021. However, in 2023, there are some major challenges to becoming a content creator as well, including: Competition: There are over 200 million content creators worldwide , according to a 2022 Creator Report by Linktree. For example, Kylie Jenner is an influencer.

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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?