Hubspot Marketing

JANUARY 19, 2024

I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. My friend didn't need to know that, but marketers definitely should since both serve different purposes in the marketing world. In the video below, she reviews products sent from Makeup by Mario.

Gen Z 104

Gen Z Influencer Marketing PR User-Generated 104

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success.

Marketing Strategy 111

Marketing Strategy Marketing Marketers Shipping 111

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. Where are Video and Connected TV (CTV) ads served? Get the daily newsletter search marketers rely on.

Advertising 126

Advertising Advertisers Product Product Marketing 126

Hubspot Marketing

JUNE 19, 2023

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren't savvy with editing or are short on time. Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience.

User-Generated 137

User-Generated Price Branding Communications 137

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

JANUARY 5, 2024

That means blog posts, articles, social media posts, website copy, etc. Content creation is a critical component of most businesses' marketing strategies — as of 2020, 70% of marketers now actively invest in content marketing. That blog post is long, with over 3,000 words. 12 Content Writing Tips 1.

Health 106

Health Entertainment SEO eBook 106

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. million digital video viewers in the United States alone.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 78

Transform User-Generated Marketing Marketers 78

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Use social media posts and public relations for brand and product awareness, linking to the website for SEO link building.

Customer Journey 115

Customer Journey SEO Logistics Customer 115

Scoop.it!

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Content Marketing 85

Content Marketing Branding Marketing Marketers 85

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits?

Influencer Marketing 117

Influencer Marketing User-Generated Marketing Marketers 117

Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. PPC: Differences, pros, cons and an integrated approach Get the daily newsletter search marketers rely on.

Marketing 104

Marketing Marketers eCommerce SEO 104

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI). And free, instant, and nearly perfect images, videos, campaign ideas — no problem.”

Non-Profit 82

Non-Profit Law Transform Marketing 82

Hubspot Marketing

OCTOBER 11, 2023

The same goes for YouTube, which made video accessibility and shareability online as simple as can be. 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. It’s one of the earliest blogging platforms and is still operational in 2023. A steady stream of platforms followed.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Video sharing. Community blogging sites.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Search Engine Land

NOVEMBER 27, 2023

Let’s look at what conversions to consider and then explore where you can discover keywords with high conversion potential tailored to your business, whether you’re a publisher, a B2B brand or a seller of consumer products. Knowing this helps you tailor your marketing to their interests. What did our product not solve?

SEO 126

SEO PR Law eBook 126

Backlinko

APRIL 23, 2024

You use tone of voice in marketing to express your brand’s personality through text. Even if the final product becomes an audio ad or video tutorial, text is the foundation of all content marketing formats. Effective content marketing doesn’t just superficially match search intent. a lively and humorous podcast.

Real Estate 79

Real Estate SEO Communications Fashion 79

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 142

Marketing Marketers Analytics Influencer Marketing 142

Buffer Marketing

APRIL 22, 2024

Unlike traditional startup founders who seek to grow headcount and scale a product, solopreneurs often are the product. As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. The number one most common theme that I see?

Thought Leadership 98

Thought Leadership Real Estate User-Generated Food 98

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Price 128

Price User-Generated Education eBook 128

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends.

Video Marketing 137

Video Marketing Marketing Marketers Promotion 137

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. same text, video/audio, or image, depending on the task). Get the daily newsletter search marketers rely on.

Transform 133

Transform SEO User-Generated Whitepaper 133

David Meerman Scott

MARCH 26, 2024

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. Here’s our product. Now buy some of our product." It is great. Here are customers who say it is great.

Customer 61

Customer Product Copywriting Marketing 61

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 107

Energy Marketing Marketers Direct Mail 107

Hubspot Marketing

APRIL 17, 2023

It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 What could this mean for marketers and content creators? Is there a place for AI in content creation, and can it benefit marketing creatives?

Marketing 136

Marketing Marketers SEO Place 136

Search Engine Land

SEPTEMBER 1, 2023

And we are seeing more results resembling product listing pages – which lends clues to the direction Google is looking to take its product.” ” “Make sure your brand is putting its best foot forward and answering the questions that consumers want to know about their products.” SUBSCRIBE See terms.

SEO 143

SEO Communications Management Promotion 143

SocialPilot

JANUARY 21, 2024

You begin to question your marketing abilities. Why Should you Market your Business on Facebook Pages? Why Should you Market your Business on Facebook Pages? Social media marketing basically begins with Facebook. You can share videos, products and so on. The answer may not be so simple.

Non-Profit 111

Non-Profit Analytics Product Social Media Marketing 111

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty.

Customer Journey 114

Customer Journey SEO Customer Transform 114

Hubspot Marketing

JANUARY 17, 2023

In this article, we're going to define what an advertorial is and how it can be an excellent marketing choice for you and your team. Benefits of Advertorial Marketing. An advertorial should provide the same high-quality content as a blog post or video but give a spotlight to the product being advertised.

User-Generated 142

User-Generated Advertising Advertisers Promotion 142

Hubspot Marketing

OCTOBER 3, 2022

Of marketers that buy paid ads on social media, 65% purchase them on TikTok. HubSpot Blog ). Marketers say that TikTok is the second most effective platform for video content. HubSpot Blog ). 36% of consumers want to learn about products through short-form videos like TikToks or Reels. HubSpot Blog ).

Gen Z 127

Gen Z Advertising Advertisers User-Generated 127

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Love it or hate it, as marketers, we’re all aboard this fast-moving train. Each video is more than just a play button. It’s time to embrace the chaos and create video content that leaves a lasting impression.

Key Performance Indicator 94

Key Performance Indicator SEO Analytics Shipping 94

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Customer Acquisition 118

Customer Acquisition Marketing Marketers Global Marketing 118

Hubspot Marketing

FEBRUARY 16, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In recent weeks, a new trend called de-influencing has taken over TikTok with the hashtag #deinfluencing racking up over 160 million videos. Is influencing on its way out?

Influencer Marketing 119

Influencer Marketing Social Media Marketing Marketing Marketers 119

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Influencer Marketing 90

Influencer Marketing User-Generated Education CRM 90

Hubspot Marketing

SEPTEMBER 13, 2023

Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. Once relegated to print publications, sponsored content is thriving in the online marketing space. Once relegated to print publications, sponsored content is thriving in the online marketing space.

Food 101

Food Fashion Advertising Advertisers 101