Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again. Crankiness.

Energy 106

Energy Marketing Marketers Direct Mail 106

SocialPilot

JANUARY 21, 2024

At the very least, we all have a Facebook profile and know the basics of how Facebook works. Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. You begin to question your marketing abilities. Why Should you Market your Business on Facebook Pages?

Non-Profit 108

Non-Profit Analytics Product Social Media Marketing 108

Buffer Marketing

APRIL 8, 2024

There’s a narrative among marketers that I’m tired of hearing, and it’s that X (formerly Twitter) ads don’t work.  But, I quickly realized how much untapped potential this platform offered for me and other small business owners. You can easily get started with as little as $10 a day.)

Education 107

Education Advertising Advertisers Branding 107

Businesses Grow

NOVEMBER 20, 2023

In four out of my last five coaching calls , the business leader on the other end of Zoom told me their main platform for content is LinkedIn. Increasingly, I favor the authority strategy because I believe SEO success is out of reach for many businesses. This, my friends, is probably the most valuable commercial asset in your business.

SEO 127

SEO Branding Place Education 127

SMA Marketing

NOVEMBER 16, 2023

SMA Marketing has a long history of helping small businesses attract customers through effective search engine optimization. SEO is the foundation of our marketing strategy, enabling us to create a holistic approach to attracting potential customers to our clients’ websites.

SEO 98

SEO Analytics Management Customer 98

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Produce short-form videos.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Buffer Marketing

JANUARY 23, 2023

Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. Here are how these four small businesses are doing exactly that. And then, some videos have like 1,000s of views, and we didn't realize it.”

Fashion 125

Fashion Education Branding Promotion 125

Hubspot Marketing

DECEMBER 14, 2023

If you don’t target the correct keywords for SEO (Search Engine Optimization), you may miss out on a lot of business. Starting a business website is never easy, especially if you are a one-man-band. However, you might not know how to market your business so customers can find you correctly. Let’s dive in. Image Source 2.

SEO 93

SEO Whitepaper Advertising Advertisers 93

Businesses Grow

MAY 30, 2023

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. In fact, it is astonishing, unique, surprising, and, well … amazing!

Copywriting 143

Copywriting Direct Mail Advertising Advertisers 143

Sachs Marketing Group

FEBRUARY 14, 2024

Understanding this process ensures content longevity, diversifies marketing strategies, and strengthens brand visibility in a competitive digital landscape. Repurposing content for social media marketing leverages existing materials for new, fresh perspectives, making your message resonate across different platforms.

Transform 69

Transform Entertainment Content Marketing Social Media Marketing 69

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing.

Marketing 104

Marketing Marketers User-Generated Marketing Automation Platform 104

Hubspot Marketing

MAY 1, 2024

Professional Goals Examples Tips for Achieving Professional Goals Work Towards Your Professional Goals What Are Professional Goals? The SMART goal framework is the perfect framework to apply to reach your big and small goals. There are over 2,000 languages worldwide, but only one or two will be relevant to your job market.

Management 98

Management Promotion Thought Leadership Education 98

Neil Patel

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. You’ll need to start a blog. Start a Blog.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator 77

Key Performance Indicator Marketing Marketers User-Generated 77

Rock Content

APRIL 17, 2024

Companies seeking to maintain a competitive presence in our modern digitally dependent world can benefit from strategic digital marketing. Whether you’re a Fortune 500 company selling globally or a small, local family business, you’ll need a strong online presence to attract and grow your audience. Enter digital marketing.

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Then imagine you did it all on a shoestring budget in just a small amount of time each day. ? This lets them market more consistently and creatively!

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI). And free, instant, and nearly perfect images, videos, campaign ideas — no problem.”

Non-Profit 82

Non-Profit Law Transform Marketing 82

Hubspot Marketing

SEPTEMBER 13, 2023

Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. Once relegated to print publications, sponsored content is thriving in the online marketing space. Once relegated to print publications, sponsored content is thriving in the online marketing space.

Food 101

Food Fashion Advertising Advertisers 101

Search Engine Land

MARCH 5, 2024

In the old days, humans had to identify sources, summarize the work and search for common meaning. Today, robots do the heavy lifting and you, the human, are left to do the creative work of prompting and interpreting the output for the rest of us. What are blog roundups and skyscraper posts? Step 5: Assemble the collected works.

User-Generated 100

User-Generated SEO Price Product 100

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Hubspot Marketing

JANUARY 5, 2024

Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. That means blog posts, articles, social media posts, website copy, etc. 12 Content Writing Tips 1.

Health 106

Health Entertainment SEO eBook 106

Search Engine Land

JUNE 28, 2023

Google has allegedly been mis-selling video ads to marketers for the last three years. Advertisers working for small businesses, Fortune 500 companies and even the U.S. Dozens of marketers expressed their regret over purchasing Google’s True View ad product as a result. How does True View work?

Advertising 98

Advertising Advertisers Price Place 98

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Welcome to the 9th annual blogging survey. Blogging is effective, but it isn’t getting easier.

B2C 145

B2C eBook Analytics Promotion 145

Hubspot Marketing

JULY 14, 2022

Many businesses find creating a social media strategy overwhelming. It encompasses your social content guidelines, posting cadence, social media marketing campaigns , creative plans, and engagement strategy. You can also use social media as part of a larger marketing campaign. Image Source. Why You Need a Social Media Strategy.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

AWeber

FEBRUARY 13, 2024

And what if that strategy didn’t only make your brand popular, but also drove significant traffic, engagement, and conversions for your business? If you’re looking for a way to get your business off the ground with marketing that doesn’t require a lot of time or money, microblogging may be the answer.

Non-Profit 94

Non-Profit User-Generated Entertainment Promotion 94

Search Engine Land

OCTOBER 26, 2023

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. You’re probably wondering, “How will showing potential customers how to do my work going to help grow my business?” Everybody wins! Who do you think they’re going to call?

SEO 106

SEO Education User-Generated Entertainment 106

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. By the end, you should have a much clearer idea of what kind of social media strategy will work for your business. With Facebook, you can build a business profile that includes links to your website and details about your menu.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

AWeber

APRIL 23, 2024

Using your link in bio (on any social media platform) to provide a menu of options lets you serve people at every stage of your marketing funnel. Poor link options often result in lower conversions, sales, and profits for brands that invest their time and money into social media marketing.

User-Generated 75

User-Generated Analytics eCommerce Price 75

Scoop.it!

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. That’s precisely what we’ll be discussing in this blog post. What Is Content Marketing? So let’s dive in.

Content Marketing 92

Content Marketing Branding User-Generated Outbound Marketing 92

Sachs Marketing Group

JANUARY 1, 2024

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant.

Digital Marketing 82

Digital Marketing Real Estate User-Generated Marketing 82

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Hubspot Marketing

DECEMBER 12, 2023

He’s an engineer, so seeing hobbies like basketball and video games stood out to me. We'll also review the different interests and hobbies that will help you stand out in the job market. Listing your interests or hobbies on your resume can help an employer get to know you if you have limited work experience.

Place 96

Place Real Estate Non-Profit Finance 96

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Branding 128

Branding Logistics Influencer Marketing Affiliate Marketing 128

AWeber

APRIL 11, 2024

Social media brand awareness can deliver huge advantages to businesses. With the right approach , all those benefits can translate to big profits and a healthy ROI for your business. But in a world where nearly 5 billion people upload 2 billion photographs and videos to social media daily, finding a way to stand out can be challenging.

Non-Profit 82

Non-Profit Branding Entertainment PR 82

Duct Tape Marketing

MARCH 21, 2024

By leveraging technology while maintaining a human touch, businesses can optimize their SEO efforts and achieve sustained growth in today’s competitive digital landscape. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! Sign up for a 15% discount on annual plans until Mar 31,2024.

Manufacturing 66

Manufacturing SEO Entertainment Education 66

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Animalz blog

FEBRUARY 25, 2024

Content marketers fall for this same trap all the time. Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen. SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing. ROI required.

Thought Leadership 82

Thought Leadership SEO Place Content Marketing 82