Search Engine Land

NOVEMBER 11, 2022

It’s probably most likely to start at an agency, and that’s a wonderful place to kick off almost any career related to marketing (or design, account management, video production or sales). Agency life allows those skills to shine while also finding out if agency life is for you. That was because they couldn’t, really.

SEO 95

SEO Education Digital Marketing Management 95

Duct Tape Marketing

DECEMBER 6, 2023

Mastering Growth Momentum: Unveiling Your Agency’s True North written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Frank Cowell, the Chief Revenue Boss at Revenue Ranch. So it's kind of a yin and yang thing there.

Transform 84

Transform Price Place Inbound Marketing 84

Neil Patel

SEPTEMBER 28, 2020

Not all agencies are built the same. It is safe to assume that most companies put their best foot forward for their clients, but there will always be variance in terms of what results you will get from each one. So, if you’re working with an agency to help you do so, they need to have some actual marketing chops.

Analytics 134

Analytics Transform Digital Marketing Communications 134

Neil Patel

OCTOBER 5, 2020

You might want to work with a social media agency if you: have a budget but aren’t sure how to get the most from it are struggling to increase performance don’t know how to measure the results of your social media efforts etc. 3 Characteristics that Make a Great Social Media Agency. How to Work with a Social Media Agency.

Real Estate 145

Real Estate Communications Advertising Advertisers 145

Buffer Marketing

JUNE 5, 2023

For the past four years, my team of six and I have collectively spent about 20 to 25 hours a week creating and curating free resources for small business owners that we share on our social channels , email newsletter , and blog. We have over 7,000 followers across our social channels, and about 5,000 subscribers to our newsletter.

Price 91

Price Digital Marketing Promotion Customer 91

Martech

DECEMBER 26, 2023

This tier recruits and manages over 100,000 VARs and resellers globally who help their clients with cloud migrations. Through-channel” platforms, like MindMatrix and Channext, used by both sales and marketing staff to manage the partner relationship day to day. Each has its own target audience expertise and product preferences.

Partner Marketing 109

Partner Marketing Manufacturing Thought Leadership Marketing 109

Duct Tape Marketing

AUGUST 25, 2022

Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. He also hosts one of the leading podcasts in the business niche—The Digital Agency Show and is the author of Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency.

Marketing 84

Marketing Marketers Education Advertising 84

Hubspot Marketing

SEPTEMBER 26, 2023

What Makes SaaS Marketing Different Why SaaS Marketing Plans Matter How to Create a SaaS Marketing Plan The Four Core Tenets of a SaaS Marketing Plan SaaS Marketing Plan Best Practices What Makes SaaS Marketing Different SaaS marketing is different because you’re selling an ongoing, subscription-based service. Research the competition.

Marketing Plan 94

Marketing Plan Gen Z User-Generated Price 94

Neil Patel

AUGUST 28, 2020

Today, there are hundreds, if not thousands, of SEO agencies out there. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? First things first, why do you need an SEO agency? And each one of them is good for something. And for outcomes?

SEO 144

SEO eCommerce Thought Leadership Communications 144

Unbounce

NOVEMBER 2, 2023

More blog posts by Garrett Hughes In “AI on Trial,” hosts Pete Housley and James Thomson are joined by Aaron Kwittken , Founder and CEO of PRophet , to discuss the ethical implications of this AI moment. He ends up running amok and his creator is forced to eventually return him to dust in order to control the Golem.

PR 98

PR Marketing Marketers Non-Profit 98

Sachs Marketing Group

JULY 10, 2023

Asking questions before hiring a digital marketing agency is crucial to ensure they are a good fit for your business. Finding the right digital marketing agency can feel like looking for a needle in a haystack. There are many agencies out there, but how do you know which one can truly deliver the results your business needs?

Digital Marketing 52

Digital Marketing Marketing Marketers Key Performance Indicator 52

Orbit Media Studios

MAY 24, 2023

For our examples here, we’ll pretend we’re a social media marketing agency focused on helping nonprofits with fundraising. A good persona answers these types of questions: What are their primary goals and objectives? What problems do they have? How do they manifest? What questions do they ask at what stage in the decision process?

Non-Profit 117

Non-Profit Health Finance Social Media Marketing 117

Search Engine Land

NOVEMBER 20, 2023

While the fee you will pay an SEO consultant or agency is part of the cost to do SEO, getting results also requires a contribution in time and effort from the business. You pay a consultant or agency $$$ per month, and they wave their magic SEO wand and shout “Optimizara” and – Bibbidi-Bobbidi-Boo! – Strategize. Strategize.

SEO 111

SEO Customer Acquisition Communications User-Generated 111

Hubspot Marketing

FEBRUARY 22, 2023

Every blog post in your archive has the potential to generate new leads for your company, so let's make sure that your blog is a lead-generating machine. For instance, let's say you are an influencer marketing agency. They don't have all the tools to brand themselves and foster relationships. What is a good lead magnet?

eBook 145

eBook Finance User-Generated Transform 145

Customers.ai

JANUARY 8, 2024

Build Stronger Relationships with Target Audiences The era of cold, impersonal outreach is rapidly on its way out. The future lies in building stronger relationships with our target audience through personalized and tailored campaigns. That’s exactly what website visitor identification tools do.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Sprout Social

FEBRUARY 17, 2022

Why use email marketing for your business? Growing relationships with customers. So the real question is, why not? Links (to blogs, product pages, etc.). 6 sample email blast templates (and why they worked). These are all valid ways to keep in touch with customers and prospects. Simply put—because it works.

Email Marketing 131

Email Marketing Marketing Marketers Direct Mail 131

Marketing Insider Group

JUNE 22, 2023

However, that’s an easy way to end up in spam boxes and blacklists. Get a good start by having the following three things in place: You should be using customer relationship management software. The customer maintains a sense of control and agency in the process while you gently guide them to a desired action.

Real Estate 102

Real Estate CRM Inbound Marketing Marketing 102

Neil Patel

OCTOBER 24, 2020

For instance, they must be willing to tell clients things they need to hear but may not want to – even if it means losing business. Ever ready to put their best foot forward, the expert should deeply care about helping their clients achieve their business objectives. Experience and Expertise. Effective Communication Skills.

Real Estate 132

Real Estate Price Advertising Advertisers 132

Duct Tape Marketing

FEBRUARY 16, 2022

Finding Your Niche And Scaling Your Agency written by John Jantsch read more at Duct Tape Marketing. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. Too many agencies rely on word-of-mouth referrals or waste advertising dollars to grow their business.

Education 80

Education CRM Manufacturing Advertising 80

Duct Tape Marketing

SEPTEMBER 28, 2023

In 2013, he founded his own digital agency, specializing in the complete customer lifecycle. He has revolutionized outsourcing with his “Insourcing” methodology, as the founder of DeskTeam360 – a long time partner of the Duct Tape Marketing Agency Network. So Jeremy, welcome to the show. Jeremy (00:58): Thank you, John.

Communications 79

Communications Management Energy Promotion 79

Neil Patel

MARCH 24, 2021

For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. In this article, we’ll talk about the how’s and why’s of remote work for marketers. If you’re a night owl, you could start and end later.

Law 143

Law Promotion Food Product 143

Neil Patel

OCTOBER 19, 2020

So, why stories? Why do I think LinkedIn is starting to roll out something so casual on a platform geared towards networking and digital resumes? The format will help kickstart conversations and nurture the relationships that are core to everything that happens on LinkedIn. Why Should Your Business Create LinkedIn Stories?

User-Generated 144

User-Generated Branding Management Customer 144

Neil Patel

OCTOBER 13, 2021

You have three months left to hit your sales targets and end the year on a high note. Not only have these tips helped grow my agency, but these are tried-and-true methods we use for our clients as well. Not only have these tips helped grow my agency, but these are tried-and-true methods we use for our clients as well.

Transform 135

Transform Price Shoppers User-Generated 135

Hubspot Marketing

DECEMBER 18, 2023

That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Here's what they had to say about why email marketing audits matter. Using email audit best practices, my team and I were able to pinpoint areas of improvement and increase our client's OPR and CTR from 10-15% to 27-35%,” Gan continues.

Email Marketing 110

Email Marketing Health Marketing Marketers 110

SocialPilot

DECEMBER 6, 2023

Why should a business get you to consult on their social media strategy? Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter. Google was founded in 1998 so 20 years ago the verb ‘to Google’ didn’t exist.

Branding 86

Branding Promotion Analytics Place 86

Neil Patel

SEPTEMBER 24, 2020

So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales? Our team at Neil Patel Digital has reviewed the five best Facebook ad agencies to help you master advertising on the platform. In short, our clients have been happy with the results.

Advertising 99

Advertising Advertisers User-Generated Social Media Marketing 99

Adobe Experience Cloud Blog

NOVEMBER 19, 2019

You’re proud of everything your marketing agency has achieved — and you should be. But have you considered that the most effective strategy to boost your agency’s billings might be partnering with another agency? If that gets your hackles up, stick with me until the end. Agencies don’t want to do one-off work.

Thought Leadership 49

Thought Leadership Communications Product Branding 49

Search Engine Land

DECEMBER 15, 2023

Why do we care about AI taking our content? I see five categories of what we’d actually stand to lose: Your entire work or multiple works Generative AI can take an entire piece you may have produced, like a blog post, a video, a social post, an image, or a combination of the above. A human has agency and free will.

User-Generated 113

User-Generated SEO Thought Leadership Place 113

Marketing Insider Group

DECEMBER 14, 2021

Build a strong working relationship with writers by sending them lots of constructive review feedback. Why is Providing Feedback to Your Team Important? When it comes to your writing development, you need to create content that speaks to your customers’ pain points , needs, and desires to build a deeper relationship with them.

Thought Leadership 97

Thought Leadership Education Communications Content Marketing 97

Search Engine Land

SEPTEMBER 8, 2023

Here’s why it’s time to rethink Domain Authority’s role in your SEO efforts. Why I’m beating this ‘dead horse’ While writing this article, I showed some early drafts to some of the smartest SEOs I know. A few responded, “It’s all valid, but why beat a dead horse?” Starting with DA 2.0,

SEO 142

SEO Health Place Product 142

Neil Patel

MAY 18, 2021

Below, we’ll cover why CRO programs matter, how to create them, and what success in this space really looks like. Usually, a CRO program finds drop-off points or obstacles on a website, analyzes how and why they are occurring, and then helps you develop new ways to ensure future conversions. Why Are CRO Programs Important?

Education 129

Education Customer Acquisition Copywriting Shoppers 129

Search Engine Land

JULY 11, 2023

We’re going on a journey to a digital agency. It can be any agency. Alongside all of the fun, a lot of hard work happens in the agency. One day, they are about to go and present their SEO strategy to five key contacts at a large client they have just won. The team is on a high. Plus, the data speaks for itself.

SEO 70

SEO Branding Education Transform 70

Search Engine Land

NOVEMBER 17, 2023

Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? Why we care Here’s my larger point: the Verge article was correct in pointing out a problem. Why we care Here’s my larger point: the Verge article was correct in pointing out a problem.

SEO 125

SEO Advertising Advertisers Promotion 125

Neil Patel

DECEMBER 3, 2020

You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert. Email marketing agencies are perfect for overcoming these challenges. Today, I’ll walk you through how to choose an email marketing agency that’ll help you unlock all the business value email holds.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Neil Patel

AUGUST 13, 2020

They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. Their client-proven process works for businesses and projects of all sizes interested in developing a brand and creative assets that help them tell their story.

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Adobe Experience Cloud Blog

FEBRUARY 6, 2014

Author: Amy Guarino I’m often asked the following question by marketing agencies: “When it comes to results, how do I set reasonable expectations with my client?” If you set an expectation that’s unachievable, your clients will love you…right up until the moment that you disappoint them. Step 1: Agree on a vision of success.

Thought Leadership 134

Thought Leadership Communications Management Customer 134

Moz

FEBRUARY 14, 2021

While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies.

SEO 58

SEO Customer Journey Education Analytics 58