AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. It also boosts your credibility as a chef or author. And it gives you another way to earn income and promote your books and products to a wider audience. Plus, there’s all the food.

Food 94

Food Affiliate Marketing Promotion SEO 94

Sachs Marketing Group

MAY 1, 2024

In this article, we explore 10 mental health marketing tips for Mental Health Awareness Month, providing you with practical strategies to enhance your outreach and impact. Here are 10 mental health marketing tips you can integrate into your marketing strategy during Mental Health Awareness Month this May: 1.

Health 52

Health Transform Education Marketing 52

Orbit Media Studios

JANUARY 16, 2024

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. At the end of this article, we’ll give you a chance to provide your own input. It’s the most important place to use a keyphrase on your more authoritative page. All are suspect.

PR 123

PR SEO Place Promotion 123

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. These are people who specialize in creating content that resonates with B2B businesses and professionals. Image Source: Inc.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

Businesses Grow

APRIL 15, 2024

This week marks the fifteenth anniversary of my blog. I realize that nobody cares about an anniversary like this … I don’t even care, honestly … but I thought I would use the milestone as a teachable moment because blogging changed my life. Blogging is a sacrifice. Crazy, right? You can do it, too.

Transform 114

Transform Thought Leadership CMO Entertainment 114

Hubspot Marketing

SEPTEMBER 8, 2023

Inbound marketing can help define the scope of this plan with a focus on attracting your audience and turning them into loyal customers that advocate for your product. Next, you create a story for your product. Engage Engage focuses on getting prospective consumers to interact with your brand.

Product Marketing 110

Product Marketing Product Inbound Marketing Marketing 110

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Marketing Strategy 114

Marketing Strategy User-Generated Marketing Marketers 114

Search Engine Land

DECEMBER 1, 2023

Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. You can use this data to write new content to capture this target audience. An ADHD coach might write a blog post about how to get through the holidays and offer coping mechanisms.

SEO 130

SEO PR eCommerce Analytics 130

Rock Content

FEBRUARY 21, 2024

Welcome to the world of Employee-Generated Content (EGC), where the voice of your employees becomes the driving force behind building robust employer brands. Let’s solve this mystery and explore how this groundbreaking strategy can transform your employer brand. What the Heck is Employee-Generated Content (EGC)?

Transform 78

Transform User-Generated Branding Education 78

Search Engine Land

JANUARY 22, 2024

But what you need to learn is the untold story. He then used his AI content tool to recreate thousands of pages of copy. But the story that hasn’t been told is right under our noses. Unchecked AI content at scale harms the web and should not be allowed. And if you don’t like it, build your own search engine.

SEO 123

SEO Education Branding Advertising 123

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Content Marketing 109

Content Marketing User-Generated Marketing Marketers 109

Rock Content

MARCH 26, 2024

What if you could humanize your AI content creation at scale while still maintaining quality and following SEO best practices? As rockers, we are proud to use our own tools to help boost our content production process. The Importance of Humanizing AI Content: I bet you don’t like chatting with a robot, right?

Transform 82

Transform User-Generated SEO Branding 82

Neil Patel

DECEMBER 8, 2021

Sites with great content are the types of things you know when you see them. Creating it can be a different story. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. How Important Is Good Content? What Makes Good Content? You just do.

SEO 136

SEO Entertainment Education Branding 136

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??.

Branding 124

Branding Gen Z User-Generated Promotion 124

Hubspot Marketing

MAY 16, 2023

If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience. By the end, you should have a much clearer idea of what kind of social media strategy will work for your business.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Community blogging sites.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Neil Patel

JULY 9, 2021

You can get thousands of clicks to your site from Google News. Smart bloggers, news publishers, and digital content marketers are already tapping into this huge resource for targeted traffic and better search engine visibility. Google News is reserved for sites and blogs that publish timely, topical articles. What is News?

Communications 145

Communications Branding Place Management 145

Search Engine Land

FEBRUARY 5, 2024

Suresh Venkatasubramanian, a professor at Brown University who helped co-author the White House’s Blueprint for an AI Bill of Rights, said in a CNN blog post that the problem is that LLMs are simply trained to “produce a plausible-sounding answer” to user prompts. “So, Make sure your content always aligns with your brand voice.

Transform 107

Transform User-Generated Branding Marketing 107

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. With Instagram analytics, you can also: Understand your audience.

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. It’s visible in your referral traffic and often your direct traffic. Your goal now is to maximize the impact of the press mention by amplifying the reach and building trust in your brand. Especially if your target audience is younger than the baby-boomers.

PR 104

PR SEO CMO Energy 104

Buffer Marketing

DECEMBER 7, 2023

Think about five content creators you admire. Mary shared her success story—features on the Huffington Post, international gigs—all stemming from her consistency as a content creator. Anchor your content strategy on the 3 Whats Before 2019, my content creation was like throwing spaghetti at the wall.

Transform 122

Transform Energy Social Media Marketing Law 122

Businesses Grow

DECEMBER 11, 2023

If it doesn’t move the story along … get rid of it! It re-introduced me to one of the all-time best quotes about creating content, and I wanted to share it with you. Up in that room I decided that I would write one story about each thing that I knew about. He’s surely influenced my sparse style.

Education 116

Education Branding Marketing Marketers 116

Search Engine Land

APRIL 15, 2024

Broadly speaking, brand mentions are any reference to a brand within digital content, encompassing a wide array of online interactions. Indirect mentions These may involve product names, services or content closely associated with the brand without explicitly naming it. These mentions can be categorized into: Direct mentions.

Branding 113

Branding Manufacturing Real Estate PR 113

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 127

Whitepaper Content Marketing Thought Leadership Marketing 127

AWeber

DECEMBER 19, 2023

Section of a newsletter Memorable banner Primary story and images Promotion your reader’s won’t miss Recent content Requesting questions and ideas How to design a newsletter By breaking your newsletter into sections, designing a newsletters can be as easy as assembling each section in the right order.

Promotion 101

Promotion Branding Product Place 101

Hubspot Marketing

SEPTEMBER 29, 2023

Short-form videos capture the attention of today's digitally savvy students and provide a creative outlet to showcase your campus culture, events, and news. For example, the University of Kentucky engages with students on social media by publishing polls and questions via Instagram Stories. Image Source 4.

Education 99

Education Market Trends Marketing Marketers 99

Search Engine Land

FEBRUARY 6, 2024

The more links you could acquire, especially from authoritative sites, the better your search rankings were supposed to be. What’s most interesting is how these models can understand a website, content or individual’s reputation around a specific area of expertise. But SEO has evolved. And it’s just getting better.

PR 116

PR SEO Customer Journey Thought Leadership 116

Marketing Insider Group

OCTOBER 3, 2023

Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. Who Reads Your About Us Page, Anyway?

User-Generated 107

User-Generated Place Branding Customer 107

Martech

FEBRUARY 5, 2024

Suresh Venkatasubramanian, a professor at Brown University who helped co-author the White House’s Blueprint for an AI Bill of Rights, said in a CNN blog post that the problem is that LLMs are simply trained to “produce a plausible-sounding answer” to user prompts. “So, Make sure your content always aligns with your brand voice.

Transform 101

Transform User-Generated Branding Marketing 101

Buffer Marketing

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Fashion 124

Fashion Education Branding Promotion 124

Businesses Grow

APRIL 8, 2024

.” You can see why a quote like this would twist your shorts. Human-based marketing success Over the years, I’ve worked with many different companies and featured their tales in my books and blog posts. Here are a couple of my favorite marketing success stories (I promise, this is leading somewhere!) Is this true?

Non-Profit 83

Non-Profit Law Transform Marketing 83

Buffer Marketing

APRIL 10, 2024

Now, it’s not only possible to supplement your regular income with content creation but to dwarf it entirely. Gabby makes hundreds of thousands of dollars from her content, netting nearly $300,000 in 2023.   Whether you have 3,000 or 300,000 followers, you can monetize your Instagram with the right strategy.

Affiliate Marketing 91

Affiliate Marketing Non-Profit Finance Promotion 91

Customers.ai

SEPTEMBER 15, 2023

In order to drive Instagram traffic to your website , you’ll need to use links. And until recently, the unfortunate truth was if you came across a great post in your Instagram feed and wanted to learn more about it, you’d get the same disappointing call to action (CTA) in the post’s caption: Go to “link in bio” for more details.

User-Generated 98

User-Generated Place Branding SEO 98

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. You can’t build an effective content strategy without these facts and data.

Content Marketing 103

Content Marketing Transform Finance Marketing 103

Marketing Insider Group

MAY 1, 2023

And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. But how powerful is it really , you ask? We’re letting the numbers speak for themselves.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. So, why should you listen to us?

Transform 98

Transform Entertainment Analytics Content Marketing 98

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic.

SEO 131

SEO User-Generated Transform Market Trends 131