Martech

JUNE 10, 2025

In the vast and complicated content ecosystems of high-consideration industries, brands need to achieve clarity and empower discovery to navigate the pitfalls of AI. Brands need a strategy to take back control. GEO: The key to brand trust and discovery The old rules no longer apply when the digital marketing field has changed.

Transform

SmartBrief - Marketing

OCTOBER 17, 2024

For example, brand managers might want to know how well their ad concepts are performing or to view their sales volumes for product variants in different regions. Many businesses make the mistake of implementing flashy technology without having a sound process in place.

Market Research

Hubspot Marketing

DECEMBER 27, 2024

The first Malrt ad I ever saw was in 2022, in season one of the Chicago-set TV show The Bear , of all places. Since marketing Malrt is such a new phenomenon, Sokratov, brand manager for Jeppsons Malrt, feels a lot of freedom to be funny, to be outlandish, to be experimental.

Fashion

SocialPilot

DECEMBER 16, 2024

Social media management is an overwhelming task on its own. If you are here to determine whether or not Later pricing plans are worth the investment, youre in the right place. The plan has features that allow individuals to manage only one social set, including Instagram, Facebook, X, Pinterest, TikTok, LinkedIn, and YouTube profiles.

Price

Hubspot Marketing

AUGUST 12, 2024

million people and tastes like burning rubber, I talked to Anna Sokratov , brand manager at Jeppson’s Malört at CH Distillery in Chicago. The first Malört ad I ever saw was in 2022, in season one of the Chicago-set TV show The Bear , of all places. Lesson 2: Break the fourth wall.

Marketers

Businesses Grow

MARCH 10, 2025

There is a legacy infrastructure in place that keeps us less effective and boring. 6) Navigating a world where one person can alter brand strategy Life used to be so easy. A brand was what we said it was. Today, a brand is what we tell each other. And all that can be ruined by somebody who is out to get you.

Transform

SocialPilot

FEBRUARY 18, 2025

What if you had a tool that did the heavy lifting for you – automating review requests, managing responses, and even sharing them on social media? Centralized Dashboard: Manage all your review platforms in one place. Cost-Effective Review Management: Affordability is a major advantage of review generation tools.

User-Generated

SmartBrief - Marketing

FEBRUARY 21, 2025

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. This report is a summary of my single day at the 2025 IAB Annual Leadership Meeting (ALM), where I had the opportunity to meet with several companies.

CMO

SocialPilot

JULY 14, 2025

For marketers managing multiple brands, or agencies scheduling across clients, hashtags remain a reliable way to contextualize content, build niche relevance, and improve engagement without relying on paid promotion. Multi-account scalability : When managed across multiple brands or clients, hashtags provide structure.

Real Estate

Neil Patel

OCTOBER 2, 2020

Most know how to ask customers for reviews, but they’re unsure how to handle the other important parts of reputation management. If you have the right reputation management company, you’ll have the help you need to improve your company’s online reputation. The 5 Top Reputation Management Companies in The World.

Management

Neil Patel

SEPTEMBER 27, 2020

Is reputation management important? With reputation management, businesses can increase their revenue consistently over time. Reputation management has changed; the industry has grown into a large and sophisticated service. Review management requires a consistent amount of work. Most businesses need help, though.

Management

Rock Content

DECEMBER 21, 2020

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. What are the main obstacles to building a global brand? What is global branding?

Brand Management

Hubspot Marketing

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered. The answer, of course, is “it depends.”

Management

Hootsuite

APRIL 18, 2022

You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. What is Facebook Commerce Manager? Manage inventory. Who is eligible for Facebook Commerce Manager? Step 1: Create your first catalog.

Management

Sprout Social

MAY 10, 2023

Selecting the right software for your brand is just one puzzle piece to your online review management strategy. Review management software helps brands collect and respond to customer feedback faster while also discovering actionable business insights. Why do companies need review management software?

Management

Rock Content

APRIL 24, 2023

Scripted is quickly becoming a popular platform for marketers and brand managers to create blog posts, articles, and other marketing materials. While it sounds easy to find writers, it can be difficult for content managers to narrow the search for a competent writer. million writers to choose from.

Place

Hootsuite

SEPTEMBER 2, 2020

Wondering how to manage your Instagram followers? Not sure what it even means to manage your Instagram followers? You’ve come to the right place. But before we get started, know that managing your followers doesn’t mean trying inauthentic growth hacks like Instagram automation or buying followers. Welcome new followers.

Management

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management

Digital Marketer

DECEMBER 21, 2023

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. Reddit is a great place to get quality (and free) feedback. They always say it’s too confusing or a place all businesses should avoid. That’s Reddit.

Management

Search Engine Land

JULY 3, 2023

This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE). An E-E-A-T evaluation takes place primarily on a meta level for the website, source entity, or content creator.

Management

Martech

SEPTEMBER 13, 2023

It’s common to hear a company’s digital asset management system (DAM) referred to as the “single source of truth” for all its assets. The harder it is to keep track of, the less consistency across your brand management. Integrations help you manage and control that messaging for the consistency of your brand voice.

Management

Adobe Experience Cloud Blog

SEPTEMBER 16, 2014

For example, if you’re a consumer packaged goods company (CPG), the brand managers for each of your products are probably working with multiple agencies – one in charge of creative, another managing your go-to-market strategy, another for press releases (note: all of these agencies are responsible for regularly wining and dining you).

Product

Rock Content

JANUARY 26, 2021

In short, this is the job of managing a brand. Everything is part of a complex management process that does not bring immediate results — it produces lasting results. Do you want to know more about branding and how to work it so that your company is not just another one in the market? What is a brand?

Management

Martech

MAY 23, 2024

Canva Enterprise is a subscription offering for large businesses that comes with sophisticated admin controls and security, ensuring assets remain on-brand. Each department uses an array of tools, creating complexity for admins managing control and access across an organization,” Canva’s head of product Rob Kawalsky told MarTech.

User-Generated

Sprout Social

JULY 26, 2022

Looking for a more efficient way to manage your Facebook presence? But what if you had a place to oversee your analytics, content and monetization at the same time? Creator Studio consolidates your performance data , messages and content in one place. This includes messaging, content management and analytics.

Transform

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Tone) Please use simple language.

Branding

Adobe Experience Cloud Blog

JANUARY 28, 2014

Econsultancy reports that only 26% of companies have a well-developed strategy in place for improving the customer experience. Goal : Maintain your brand. It’s like a two-way mirror that allows you to gain a complete picture of your customer and promote your brand in response. CUSTOMER MANAGEMENT. Did You Know?

CMO

Hootsuite

APRIL 19, 2021

Creator Studio is Facebook’s free dashboard that social media marketers and content creators can use to manage Facebook Pages and Instagram accounts. It brings together social media analytics, scheduling and community management. It also helps eligible accounts monetize their content and handle influencer-brand collaborations.

User-Generated

Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.”

Advertisers

Hootsuite

SEPTEMBER 21, 2023

Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. Get Started All your social media analytics in one place.

Social Media Marketing

Sprout Social

DECEMBER 20, 2022

Its purpose is to reduce the hours spent managing your social media networks so you can focus on other tasks like analyzing data or coming up with better strategies to grow your social media presence. Automated tasks include scheduling posts, replying to the most common customer requests, creating reports and tracking mentions of your brand.

Analytics

Hootsuite

JANUARY 10, 2024

Hootsuite Managing social media = 25 jobs. With Hootsuite Inbox, you can bridge the gap between social media engagement and customer service — and manage all of your social media messages in one place. a month Who it’s best for: Designers, small business owners, social media managers, students 8.

Price

Sprout Social

SEPTEMBER 14, 2022

Now, as people turn toward digital channels to browse, purchase, review and rave, digital brand strategies have taken center stage for marketing and communications professionals. Luckily, there’s one place where both teams can make an immediate impact. Audiences experience brands primarily through social media.

Branding

Sprout Social

SEPTEMBER 15, 2016

A number of leading brands who trust Sprout Social to power their Twitter customer care programs—including SoulCycle ( @soulcycle ), prAna ( @prAna ) and Evernote ( @evernote & @evernotehelps )—are already benefiting from these new tools and, in turn, are providing more exceptional service to their Twitter community.

Customer

Hubspot Marketing

APRIL 2, 2019

These brands are known, loved, and chosen out of a long lineup of options. That’s why we built this guide — to equip you to create and manage a strong brand that’ll help your business be admired, remembered, and preferred. Strong branding gives your business more than a name. Brand management. Your brand.

Branding

The CMO Survey

MARCH 28, 2023

Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 percent), while having the right operating model is in second place (19.4 percent increase this year. Having the right technology to drive revenue growth rose from 9.0

CMO

Neil Patel

APRIL 29, 2021

Entities can be people, places, products, companies, or abstract concepts. Any offline brand presence measures need to be brought online, and you should always be considering new ways to create a well-defined and unique identity for your brand. Consider Your Use of Interface Management Tools.

SEO