Search Engine Land

AUGUST 1, 2024

Over the years, Google has built a detailed understanding of brands, similar to its own version of Wikipedia, to grasp their importance and nuances better. PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management. Dig deeper: What is digital PR for SEO?

SEO

Customers.ai

DECEMBER 4, 2024

Large ecommerce brands managing complex data and multiple customer touchpoints. Amplitude : Offers deep insights into user behavior for optimizing marketing strategies. “I want to supercharge my email marketing.” It’s designed for enterprise-level personalization. Who is it perfect for?

eCommerce

Hubspot Marketing

NOVEMBER 29, 2024

Create Your Go-To-Market (GTM) Strategy What is a marketer without a marketing strategy? So, if you want to know how your product resonates with your customers, ask your product marketing manager. What does a product marketing manager do?

Product Marketing

Vertical Response

JUNE 4, 2025

A decline in customer interaction is a red flag that signals your brand might be losing relevance in the market. Tackling these issues is vital for effective brand management and decision making. Marketing amnesia occurs when customers forget a brand, often due to a lack of engagement.

Branding

Sachs Marketing Group

MAY 30, 2025

This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next. Whether you’re a brand manager, business owner, or agency marketer, now is the time to audit and adapt. Whats Working in 2025 1.

Gen Z

SmartBrief - Marketing

OCTOBER 17, 2024

To create your integrated market research process, you must first define the goals you want to support. For example, brand managers might want to know how well their ad concepts are performing or to view their sales volumes for product variants in different regions.

Market Research

SocialPilot

DECEMBER 16, 2024

The plan also provides other important features, such as customizable links to help manage partnerships and collaborations. You also get access to comprehensive social media analytics to evaluate and refine your strategies and maximize user engagement. It supports 6 social users, boosting collaboration among team members.

Price

SocialPilot

JULY 16, 2025

Break Down a Marketing Strategy Complex strategies can overwhelm your audience if dumped in a single post. A LinkedIn carousel lets you break down a marketing plan or case study into bite-sized, easy-to-digest slides. Such easy-to-follow guides work well for educating new customers.

Thought Leadership

SocialPilot

JULY 4, 2025

Source But the truth is that mere guesswork would not help grow your brand here. Whether you’re trying to build a personal brand, managing your company page, or handling multiple clients as an agency, LinkedIn analytics help you understand what’s working, what’s not, and where your next big opportunity lies.

Analytics

Businesses Grow

MARCH 10, 2025

They’re not visible to brands, and they don’t see the brands either, at least not like they used to. A few years ago, I wrote a book about one solution to this dilemma : Belonging to the Brand: Why Community is the Last Great Marketing Strategy. I was absolutely right about this trend.

Transform

Sprout Social

MAY 6, 2025

Social media monitoring looks at one facet of the conversation, while brand monitoring software scans social and non-social channels instantly, so you stay in the know without needing to invest much time and effort. What should you monitor for your brand?

Branding

SocialPilot

JULY 14, 2025

Performance Marketing Strategy,” “AI-Powered CRM,” “Employee Advocacy Tools”) Tip: Don’t stuff generic terms like “Marketing” or “Digital.” No matter you’re running a SaaS brand, managing clients at an agency, or building a personal brand — hashtags still offer one of the few remaining organic growth levers on LinkedIn.

Real Estate

CopyBlogger

JANUARY 10, 2023

Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Continue Reading.

Brand Management

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO

Rock Content

DECEMBER 21, 2020

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. Branding is already a challenge in local markets.

Brand Management

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

Transform

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy

Orbit Media Studios

JANUARY 26, 2022

You have to get the most out of your growth marketing strategy to get there. This article walks you through several ways to optimize your growth marketing strategy. Know Growth Marketing Isn’t Growth Hacking. Re-focus your marketing efforts on that ideal audience. Comment below.

Marketing Strategy

Martech

MARCH 11, 2024

Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale. For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand.

Branding

Adobe Experience Cloud Blog

SEPTEMBER 16, 2014

For example, if you’re a consumer packaged goods company (CPG), the brand managers for each of your products are probably working with multiple agencies – one in charge of creative, another managing your go-to-market strategy, another for press releases (note: all of these agencies are responsible for regularly wining and dining you).

Product

Duct Tape Marketing

MAY 13, 2023

They often act as vendors who execute specific strategies but do not necessarily delve into strategic planning or brand management. In contrast, the fractional CMO+ model combines the strategic expertise of a CMO with the implementation skills of a traditional marketing agency.

CMO

Marketing Insider Group

OCTOBER 13, 2020

Let’s take a look at how you can hire a digital marketing agency that helps grow your business. Quick Takeaways : A digital marketing agency allows you to streamline your marketing strategy and focus on other elements of your business. Do You Really Need a Digital Marketing Agency?

Digital Marketing

Sprout Social

SEPTEMBER 14, 2022

For a long time, a company’s brand strategy relied mostly on IRL experiences. Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. That includes your: Brand purpose and values.

Branding

Martech

JANUARY 22, 2024

We’ve seen chats ranging from simple queries on how to buy marketing technology to folks asking for help evaluating vendors, creating marketing strategies and email copy — and so much more. As it turned out, you did get value from it.

Transform

Marketing Insider Group

JANUARY 20, 2021

Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. Additionally, you can build a PR strategy into your existing content marketing strategy without needing more time and resources than you’re already committing.

PR

Adobe Experience Cloud Blog

JANUARY 28, 2014

MARKETING AUTOMATION. Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. It’s like a two-way mirror that allows you to gain a complete picture of your customer and promote your brand in response. Did You Know?

CMO

Hubspot Marketing

JULY 6, 2021

While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy. Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23% ? Plus, consistently presented brands are 3.5 Brand Salience Model.

Branding

Sprout Social

FEBRUARY 26, 2020

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. That’s because marketers are often so laser-focused on attracting customers and followers. However, what happens to those customers once they click through your promotions?

Shoppers

Hubspot Marketing

JUNE 28, 2023

Social Media Marketing Social media marketing proficiency demonstrates your ability to create and implement effective campaigns that boost brand awareness, engagement, and conversions. With over 93% of businesses on social media, this skill is critical for most marketing strategies.

Digital Marketing

Marketing Insider Group

MARCH 26, 2018

When you combine that with the rising impact that social media can have on a brand, a sound approach to brand management is to identify the most common episodes that can impact brand perception and to take a cross functional approach to managing them […].

Branding

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing.

Telemarketing

Marketing Insider Group

NOVEMBER 16, 2019

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. The role of the CMO is changing, and it’s no longer all about advertising and brand management.

Customer

Rock Content

FEBRUARY 5, 2021

A Content Marketing strategy seeks consistent results and leads that are aligned with the business differentials, right? Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. How important are branded keywords? How to find branded keywords?

Content Marketing

Rock Content

DECEMBER 8, 2016

By combining digital branding and content marketing, you can improve the effectiveness of your content marketing efforts. About the Author: Juntae DeLane is the founder of Digital Branding Institute, Sr. Digital Brand Manager for the University of Southern California, and principal consultant for DIGITAL DELANE.

Content Marketing

Marketing Insider Group

JUNE 22, 2010

In my next post I will highlight the top things B2B Marketers need to consider when looking into mobile marketing strategies. That Is A Lot Of Time Spent Online Using Social Media Augmented Reality For B2B Marketing in 2011? Well get ready for the next wave of innovation in the mobile arena. Summit Holy Cow!

Telemarketing

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content. According to a 2022 survey of U.S.

Copywriting