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Agile SEO: A playbook for online brand management

Search Engine Land

Finding the balance between structure and flexibility is vital to maximizing your SEO and online branding efforts in today’s fast-moving digital world. This makes it crucial for brands to stay agile and adaptable. Dig deeper: How the Google-Reddit partnership impacts brand management

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Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove

Martech

Statistically credible multitouch attribution The platform tracks every interaction with the brand, from initial email to final purchase, helping the retailer understand the most effective touchpoints. Position-less Marketers go beyond typically siloed functions, such as brand manager, content creator, and digital marketer.

Shoppers 122
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Brand safety is BS (until it’s not)

Martech

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. Google is your brand manager now. Retail sales lifted significantly in the Columbus market afterward.

Branding 107
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HubSpot Business Units vs. SyncSmart Portals: Which Multi-Brand Solution Is Right for You?

Lynton Web

Two solutions have emerged to tackle this challenge: HubSpot Business Units and SyncSmart Portals (a product built by our sister brand, SyncSmart ). While they both solve multi-brand management problems, they take fundamentally different approaches. This solution also shines in other industries.

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Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove

Search Engine Land

Statistically credible multitouch attribution The platform tracks every interaction with the brand, from initial email to final purchase, helping the retailer understand the most effective touchpoints. Position-less Marketers go beyond typically siloed functions, such as brand manager, content creator, and digital marketer.

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Global Branding: What it is And How to do Global Brand Management

Rock Content

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. Also, a global brand strategy strengthens identity. Complex, isn’t it?

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Social Spotlight: Why creativity is just the cherry on top for Jeni’s Ice Creams

Sprout Social

To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. So when brands say it’s important to stand out this time of year, they mean it.

Food 141