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Brand Strategy 101: How to Create Impactful Branding

Neil Patel

Part of building an impactful brand is ensuring it’s instantly recognizable amongst your target audience. This is where brand strategy comes in. With a solid brand strategy, your company is able to create a consistent presence that becomes a household name. What Is a Brand Strategy? Those are strong brands.

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25 Aussie TikTok creators brands should know in 2025

Sprout Social

With nearly 9 million active Aussie users (including 38% of the population over 18), TikTok is one of the fastest-moving brand networks, but finding the right creators can be tricky. With TikTok’s format encouraging authentic, creative content, brands can reach audiences naturally—key for communicating with Australian audiences.

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How to revamp your lead scoring strategy for 2025

Martech

It provides insights into how your leads interact with your brand and indicates their position in the buyer’s journey. They suggest a prospect’s growing familiarity and affinity with your brand. Think of company attributes as your compass to determine if the lead’s organization aligns with your target market.

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AI-powered martech news and releases: October 24

Martech

Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. Grammarly introduced new features to measure the impact of communication on business performance. Thryv launched an AI-powered social media management tool within its Marketing Center.

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How should marketers market to consumers under stress?

Martech

Emphasize value and transparency : Clearly communicate the value of your products or services. Focus on emotional connections : During stressful times, consumers seek brands that understand their challenges. Focus on emotional connections : During stressful times, consumers seek brands that understand their challenges.

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Global social media marketing: 8 strategies for selling worldwide

Sprout Social

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy? But what about a global strategy?

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Hilton’s SVP, Daniel Reynolds, on the art of brand storytelling

Hootsuite

The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota.