Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Your most loyal customers (and the users they refer) provide better ROI than any other marketing channel.

Customer 99

Customer Customer loyalty User-Generated Traditional Marketing 99

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Backlinko

MAY 14, 2024

Differentiators give customers a clear reason to choose your small business over the competition. Create a Visual Identity Your brand’s visual identity should be a unique, memorable reflection of your business. That keeps the brand cohesive across marketing channels. Take baby clothes shop MiniOlie, for example.

PR 103

PR Customer loyalty User-Generated Marketing 103

Scoop.it!

NOVEMBER 1, 2022

These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage. Businesses don’t create an army of brand advocates by accident. What Having a Social Media Advocacy Strategy Does For Brands. Brand advocates don’t just buy more.

Branding 83

Branding User-Generated Millennials Customer loyalty 83

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.

Analytics 106

Analytics Customer Journey User-Generated Customer loyalty 106

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 107

Communications Branding User-Generated Customer loyalty 107

Search Engine Land

APRIL 15, 2024

As a side note, while Google is at war with low-quality generic content, don’t feel like you can’t use AI tools to help. Just ensure you use these generative AI tools as an SEO assistant rather than create the whole article for you. Because increased traffic can lead to more customer engagement and brand recognition.

Customer loyalty 114

Customer loyalty SEO User-Generated Product 114

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Use Insider

APRIL 23, 2024

This enables brands to find valuable segments, analyze their behaviors, and uncover insights that can help them drive engagement, revenue, and customer loyalty. The more targeted your efforts, the more customers will convert, resulting in a better utilization of your marketing spend. leads) after their registration.

Customer loyalty 52

Customer loyalty User-Generated Customer Journey Product 52

Martech

APRIL 9, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Drag-and-drop and natural language generative AI interfaces help you create, test and build segments quickly.

Law 95

Law Customer loyalty Advertising Advertisers 95

Use Insider

MAY 10, 2023

The power of personalization for D2C brands Personalization is the process of tailoring a customer’s experience to their specific needs, preferences, and behaviors. Let’s talk about ROI A common challenge for D2C brands is managing tight budgets while still striving to hit their targets (which are always, always growing).

Branding 52

Branding Shoppers User-Generated Customer Journey 52

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 94

Branding Non-Profit Real Estate Transform 94

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce. It even manages the payout process, ensuring everything is in one place.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Scoop.it!

FEBRUARY 15, 2024

That forces them to adopt cost-effective marketing strategies that can generate significant returns. Email marketing helps companies communicate their message effectively and build relationships with their customers. Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites.

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Use Insider

JULY 31, 2023

Insider’s Growth Makers Club is a community that brings together marketers from some of the world’s most innovative and fastest-growing brands. It’s an open platform that recognizes success, allows brands to share ideas, and offers a place for marketers to learn from each other.

Customer loyalty 52

Customer loyalty Customer Acquisition CRM User-Generated 52

Martech

SEPTEMBER 29, 2023

Just a few examples: Salesforce’s Einstein AI Einstein GPT will infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud, which ingests, harmonizes and unifies all of a company’s customer data.

Law 120

Law Marketing Marketers User-Generated 120

InTouch Marketing

JANUARY 31, 2024

Impact: Higher search engine rankings increase visibility and attract users actively searching for related products or information. Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.

Analytics 65

Analytics Customer Journey User-Generated Customer loyalty 65

Sachs Marketing Group

JUNE 21, 2023

In today’s fast-paced digital world, businesses often struggle to make their brand stand out amongst the sea of competitors. Building and maintaining brand awareness is challenging, especially when consumers are constantly bombarded with information. Without brand awareness, even the best products can get lost in the crowd.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. Do you risk missing out, choose to scramble to make those changes, or build upon or adapt to what you already have in place? 2024 will continue to present technological advancements and changing customer expectations.

Customer loyalty 83

Customer loyalty Marketing Marketers CMO 83

Search Engine Land

APRIL 9, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Drag-and-drop and natural language generative AI interfaces help you create, test and build segments quickly.

Law 76

Law Customer loyalty Advertising Advertisers 76

Econsultancy

MARCH 16, 2022

My day job is head of marketing at Netrush, which is a leading ecommerce accelerator that helps brands grow their sales, especially on Amazon.com. What will be the key differentiators for successful ecommerce brands in 2022? They understand and leverage customer lifetime value (CLV). either consumer or brand led)?

eCommerce 63

eCommerce Logistics Branding Retail 63

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Custom CTAs made easy with SocialPilot. Brand awareness is valuable in itself. Let’s explore!

User-Generated 117

User-Generated Social Media Marketing Analytics Customer loyalty 117

SmartBrief - Marketing

JULY 11, 2023

Social media is everywhere, and nearly everyone including brands and businesses have a presence on one social media platform or more. This starts with being authentic while also trying to balance customer expectations and aligning with the brands overall marketing strategy.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Use Insider

AUGUST 21, 2023

Peak season marketing refers to the strategies used by brands to boost sales. Starting at Halloween and finishing on New Year’s Eve, the peak sales season can generate a significant percentage of yearly revenue, so it’s important to create engaging campaigns that will help your brand maximize its potential.

Marketing Strategy 52

Marketing Strategy Customer loyalty eBook Retail 52

Customers.ai

DECEMBER 29, 2023

It’s something all brands dream of. Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? While brand loyalty is something everyone wants, it’s not easy to get.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Customers.ai

NOVEMBER 14, 2023

User-level data is effectively gone from analytics and ads just aren’t performing like they used to. When an anonymous user lands on your site, visitor identification tools tell you who they are — their name, their email, their phone number, what page they landed on, and much more. What are advertisers supposed to do?

User-Generated 120

User-Generated Health B2C Analytics 120

Search Engine Land

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. What does it mean?

Gen Z 67

Gen Z Customer loyalty Transform Shoppers 67

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce. It even manages the payout process, ensuring everything is in one place.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Hootsuite

MAY 6, 2024

A social inbox tool is an online tool designed to manage messages from multiple social media platforms in one place. This can include direct messages , public comments, comments on social ads, questions, @mentions, hashtags, and social customer service requests. Try Hootsuite’s Inbox today. Try Hootsuite’s Inbox today.

CRM 78

CRM Price Communications Social Media Marketing 78

Use Insider

APRIL 23, 2024

Its goal is to deliver timely, consistent, and relevant messages to customers across all brand touchpoints. The process can be complex, especially for enterprise companies that have a massive customer base. This is especially crucial today, as customers are: Using more channels than ever to interact with brands.

Management 52

Management User-Generated Customer Journey Analytics 52

Search Engine Land

NOVEMBER 1, 2023

As seen in the example below for [running shoes near me], the map pack consists of top-ranking local listings for a user’s search location, displayed prominently above the first traditional organic result. As users continue to scroll, they can engage with reviews, learn more about the business and access external social profiles.

Management 119

Management SEO User-Generated Customer loyalty 119

Use Insider

JULY 8, 2023

Director of eCommerce | Leading retail brand | Read more 5-star reviews on G2 Why do businesses need to rethink their WhatsApp strategy? Customer expectations have changed. The most-loved brands are the ones that put their customers first, whether it’s with personalized messages and recommendations or with seamless buying experiences.

Branding 52

Branding Transform eBook Customer Acquisition 52

Hubspot Marketing

JANUARY 30, 2024

Image Source Here’s the backstory: It’s common for Chipotle customers to grab a stack of napkins to store in their cars on their way out of the restaurant. Instead of reprimanding its customers for stocking up on napkins, Chipotle created an opportunity for increased brand loyalty by creating a branded car napkin holder.

Food 102

Food Marketing Marketers Millennials 102

Hubspot Marketing

JULY 28, 2023

To take it one step further, you include a sign-up form for a free trial of your app at the top of every article — giving readers a chance to convert into customers. But with patience and the right strategy, you can drive brand awareness and nurture customer relationships without significant financial strain. Generate leads?

Price 83

Price Marketing Mix Key Performance Indicator User-Generated 83

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. It creates more opportunities to: Expand brand awareness. Reach prospects and returning customers.

User-Generated 138

User-Generated Customer loyalty Advertising Advertisers 138