Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. These insights point to ways forward for how marketers can build trust and connect more deeply with customers. 63% will pay more to shop with brands they’re loyal to. This is all positive feedback.

Branding 115

Branding Customer loyalty CMO Digital Marketing 115

Digital Marketer

APRIL 20, 2023

A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship.

Branding 80

Branding Customer Customer loyalty Brand Management 80

The LeadG2 Blog

APRIL 15, 2024

Should you focus on branding or sales? Brand marketing develops awareness of your brand and builds a perception of your business's personality to create long-term recognition and customer loyalty. Ideally, any business needs to invest in both branding and sales marketing.

Branding 92

Branding Customer loyalty Marketing Marketers 92

Marketing Insider Group

OCTOBER 2, 2018

Want to keep your customers around, boost their loyalty, and engage them with fun and convenient content? And not just at the start of the customer journey, but in the middle and end stages of the marketing funnel. These golden customers are the ones who become your brand advocates, the buyers […].

Customer loyalty 82

Customer loyalty Customer Customer Journey Branding 82

Scoop.it!

AUGUST 11, 2022

Your business probably has hundreds, or even thousands of customers who have interacted with the brand in the past. But how many of those would choose your brand, reliably , over every other competitor? Brand loyalty is incredibly valuable, but it’s also a bit nebulous. The Value of Customer Loyalty.

Branding 83

Branding Customer Customer loyalty Price 83

Marketing Insider Group

SEPTEMBER 19, 2017

You can’t buy your customers. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […]. […].

Customer loyalty 82

Customer loyalty Customer Price Promotion 82

Businesses Grow

MARCH 11, 2024

What’s the value of a brand community? But when it comes to community, brands are often entering an alternate universe — many traditional ideas of brand messaging and control are abandoned. With influencer marketing, you typically lightly touch consumers through a brand mention. Here are ten ideas.

Branding 119

Branding Customer loyalty PR Influencer Marketing 119

Martech

APRIL 24, 2023

As promised, a few days later, he called and told me he could drop ship our brand-new Dodge Durango to a dealer nearby for a small upcharge — I was sold. This story is similar to what many B2B buyers go through, highlighting a key element in customer retention. He told me he would call me back in a few days. My friend was right.

Customer 96

Customer Branding Shipping Customer loyalty 96

Martech

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

Customer 106

Customer Non-Profit Customer loyalty Transform 106

Content Marketing Institute

JANUARY 1, 2018

These days, most companies recognize the importance of mobile optimization for the customer experience. Indeed, as customers increasingly use their smartphones on the go, brands must offer mobile-friendly sites and easy ways to obtain customer service. However, optimization is just one way to earn loyalty.

Customer loyalty 49

Customer loyalty Customer Transform Retail 49

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Branding 100

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 100

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Performance Marketing 104

Performance Marketing Branding Customer Acquisition Customer loyalty 104

Search Engine Land

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

Non-Profit 93

Non-Profit Customer Customer loyalty Transform 93

OnPassive Marketing

APRIL 29, 2022

One of the most important aspects of marketing your brand is building relationships with your customers. The goal of marketing automation software is to help you manage customer contacts like emails, social media posts, and more. What is marketing automation? What a re t he b enefits o f m arketing a utomation.

Customer 90

Customer Branding Social Media Marketing CRM 90

Hubspot Marketing

MAY 25, 2021

In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding gives your business an identity.

Branding 142

Branding Customer loyalty Advertising Advertisers 142

Social Media Examiner

APRIL 28, 2023

Wondering how Web3 can drive more business and improve customer loyalty? Curious how larger brands are approaching NFTs? Why Early Adoption of Web3 Matters to Businesses There’s a reason brands such as Budweiser and Johnny Walker have existed for centuries.

Branding 92

Branding Customer loyalty Customer Marketing 92

Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. This is where you’d want to extend CRM use rather than keep it to store customer data.

CRM 52

CRM Customer Customer loyalty Health 52

Customers.ai

DECEMBER 29, 2023

It’s something all brands dream of. Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? While brand loyalty is something everyone wants, it’s not easy to get.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Hubspot Marketing

FEBRUARY 27, 2024

Despite all the awesomeness, I hesitated because the brand was unfamiliar. All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? To find out, I did some research and talked to brand experts. Customers can get almost anything they want in one place. Better ads, trust, safety?

Branding 99

Branding Price Customer loyalty Marketing 99

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 111

Branding Health Customer loyalty User-Generated 111

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Winning your clients’ loyalty brings you much more revenue. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. Do you know what drives revenue growth?

Customer 115

Customer Manufacturing Market Segmentation User-Generated 115

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Read next: What is customer journey analytics? The end-to-end customer journey.

Customer Journey 96

Customer Journey Customer Retail Customer loyalty 96

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Branding 126

Branding User-Generated PR Customer loyalty 126

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. What is Customer Marketing?

Customer Marketing 126

Customer Marketing Marketing Strategy Customer Customer loyalty 126

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Branding 136

Branding Marketing Marketers Communications 136

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Martech

JULY 22, 2022

The results show what trends and technologies are helping marketers pivot where necessary, connect with customers and drive conversions. Customers tell you everything you need to know about how to please them with their online behaviors. Videos and virtual events will make much of this content easier for customers to consume.

Market Trends 110

Market Trends Digital Marketing Customer Customer loyalty 110

Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Shah offered his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs in a discussion with me. PS: The main barrier for customers was delivery costs.

Retail 116

Retail Customer Shoppers eCommerce 116

Litmus

SEPTEMBER 19, 2022

This piece originally appeared in Customer Think. B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. How it works.

Customer 93

Customer Customer loyalty CRM Shoppers 93

Customers.ai

DECEMBER 5, 2023

Our two experts have outlined a six-step playbook, designed to unlock long-term business growth and turn seasonal customers into loyal patrons for the months and years ahead. For example, you can create custom segments based on pages visited, allowing you to create ads for that particular product. Studies show that UGC is 8.7x

Customer 97

Customer Outbound Marketing Customer loyalty Advertising 97

SMEI

JANUARY 24, 2023

Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. Is it really worth it?

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Adobe Experience Cloud Blog

JUNE 2, 2020

Challenging times provide opportunities for those who seek (and see) them — opportunities for companies to show their customers and the rest of the world that they are there to help when it matters most. This is where data analytics helps you see and think beyond the obvious and connect with your customers creatively, and with empathy.

Customer 174

Customer Thought Leadership Customer loyalty Market Segmentation 174

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. The pandemic has put the pressure on businesses to build customer experiences online that match or exceed their in-store experience. More than half of U.S.

Gen Z 105

Gen Z Millennials Branding Customer loyalty 105

Martech

NOVEMBER 23, 2021

“More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. They should also meet customers’ needs when they demand to see a company’s environmental impact.

Customer 116

Customer Transform PR Customer loyalty 116

Hubspot Marketing

MARCH 23, 2022

But for companies, they refer to the brand essence. All successful businesses have a core spirit that makes up the soul of the brand. Defining brand essence is essential for building a cohesive brand identity, creating impactful marketing campaigns, and connecting with customers. What is brand essence?

Branding 104

Branding Shoppers Customer loyalty Price 104

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. A: The main barrier for customers was delivery costs.

Retail 102

Retail Customer Shoppers eCommerce 102

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Segmenting your customers is critical to your success. But what is customer segmentation, why is it important and which segmentation models should be considered? What is customer segmentation?

Customer 91

Customer Customer loyalty Communications Fashion 91