Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.

Marketing Mix 133

Marketing Mix Global Marketing PR Thought Leadership 133

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketers 130

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. per year on average.

New Technology 289

New Technology CMO B2C Marketers 289

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 126

Digital Marketing SEO Marketers Marketing 126

Martech

JULY 30, 2024

Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Lead magnets and calls to action (CTAs) are also widely used strategies.

CRM 113

CRM Marketers Marketing Customer loyalty 113

Search Engine Land

JULY 23, 2024

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. ” Digital marketer Brett Bodofsky wondered whether similar audiences might come back now.

Advertisers 97

Advertisers Advertising Non-Profit Digital Marketing 97

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.

Digital Marketing 119

Digital Marketing Pharmaceutical Real Estate Transform 119

Hubspot Marketing

NOVEMBER 15, 2024

When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. Relationship marketing that champions your customers and marketing partners.

CMO 120

CMO Traditional Marketing Communications Marketers 120

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Marketers 85

Marketers Marketing CRM Customer Journey 85

Hubspot Marketing

DECEMBER 20, 2024

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. But we got to wondering: What happens when noted marketing masters get to ask each other the questions? Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid.

Transform 98

Transform Marketers Marketing CMO 98

Martech

OCTOBER 24, 2022

What is the most common aspect of accessibility that digital marketers forget? Marketers are focused on able-bodied target markets and SEO and less inclined to consider how people access content. Are there any tools or websites you’d recommend to help digital marketers evaluate/test their campaigns prior to launch?

Digital Marketing 109

Digital Marketing Marketers Marketing Promotion 109

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 82

Performance Marketing Transform Marketers Marketing 82

Martech

AUGUST 31, 2022

Yet, creating and marketing videos goes far beyond YouTube findability. Videos can make your content better, your product easier to understand and your brand more credible and relatable. A video marketing strategy is more than making your brand or product findable on YouTube. Conclusion.

Digital Marketing 105

Digital Marketing Marketing Strategy SEO Transform 105

Martech

APRIL 17, 2025

Take branded paid search. Someone looks up your brand, sees your paid search ad, clicks and makes a purchase. Did bidding on that branded term cause the conversion? Most marketers approach branded search with a healthy dose of skepticism. Because most performance marketing campaigns are conversion-optimized.

Non-Profit 93

Non-Profit CMO Energy Marketing Mix 93

Digital Marketer

MAY 2, 2022

There’s important information hidden in the metrics that will help direct your digital marketing strategy. The marketing analytics data you collect leads directly to analysis of the problem. What I will show you in this article is a number of examples from a variety of digital marketing projects.

Digital Marketing 109

Digital Marketing Analytics Marketers Marketing 109

Search Engine Land

AUGUST 8, 2023

The strong performance helped boost total net revenue up 13% year-on-year to $337 million, ahead of the Street consensus at $325 million. The increase in ad spend is positive news for the digital marketing sector as it shows that trust and stability is returning faster than was forecast following the slump triggered by the economic downturn.

Performance Marketing 79

Performance Marketing Advertisers Advertising Marketers 79

Hubspot Marketing

MAY 12, 2025

Brian Morrissey Founder, The Rebooting ; Former Editor-in-Chief, Digiday Claim to fame: Brians been covering digital media and marketing long enough to remember when Pets.com was a thing. But this is contrary to how marketing in general has worked forever. A generation of marketers trying to find the one weird trick to go viral.

SEO 74

SEO Performance Marketing Digital Marketing Branding 74

Martech

APRIL 6, 2022

Converting is free and businesses, brands, creators and publishers who make the switch will gain access to advanced profile features, promotional tools and new features. Your profile must not feature another person’s identity, brand, or organization, nor does it use a fake identity intended to deceive others. Select a category.

Branding 112

Branding Non-Profit Finance Promotion 112

Search Engine Land

JUNE 12, 2024

Should you be exploring in your branded search campaigns? Performance marketing metrics alone are inadequate – there needs to be a mindset shift towards branding and incrementality. Performance marketing metrics alone are inadequate – there needs to be a mindset shift towards branding and incrementality. “We

Search Marketers 96

Search Marketers Digital Marketing Transform Customer Journey 96

Martech

FEBRUARY 25, 2022

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness.

Branding 112

Branding Logistics Retail CMO 112

Sprout Social

JANUARY 30, 2025

Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy. Tulani Andr, VP of Social, National Geographic Tulani Andr is the Vice President of Social Media at National Geographic, a brand that boasts over 800 million followers on social.

CMO 94

CMO Gen Z Thought Leadership Entertainment 94

Martech

MAY 13, 2025

That’s a big “if,” because it requires new ways of thinking about and recognizing email’s role in your marketing program. Too many brands use email to push out messages and generate incremental sales. Performance attribution in 1:1 marketing. The obvious reasons are that: It’s easy.

Promotion 90

Promotion Education Food Email Marketing 90

Bannerflow

JUNE 8, 2021

Not only do they boast the content that brings audiences to their site but they also cater for and create a range of contextual advertising for a range of different brands to use their network. Through Bonnier News’ Brand Studio it offers a suite of different advertising services.

Branding 89

Branding Customer Transform Advertisers 89

Sprout Social

SEPTEMBER 12, 2022

Reporting and track performance: Lean on an agency to pull performance data for you, and to provide data-backed strategy recommendations. 9 stellar social media management agencies for your brand. Narrowing down which ones are right for you, your team and your brand can feel like a challenge. Full Blast Creative.

Management 98

Management Real Estate Branding Food 98

Rock Content

SEPTEMBER 29, 2023

In a world where big budgets often steal the spotlight, we embarked on a daring adventure – launching a B2B brand campaign with absolutely no budget. The Dynamic Duo of Branding and Activation We’ve been working on a branding campaign for quite some time. You might know that marketing works in two different ways.

Branding 98

Branding Energy User-Generated Promotion 98

Neil Patel

DECEMBER 15, 2021

What’s the one thing you want from any digital marketing campaign? Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. Sometimes, marketing fails , and you’re left paying for a campaign that didn’t deliver. What Is Performance-Based Marketing?

Marketers 134

Marketers Marketing Performance Marketing Digital Marketing 134

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] 05:44] One word: Branding! a strong brand that builds trust and connects with buyers will be key to success in the coming decade. [09:15] Hey, digital marketers, this one's for you.

CMO 86

CMO Customer Journey Transform User-Generated 86

Econsultancy

SEPTEMBER 2, 2022

Richard Jones is the CRO of performance marketing engine Wunderkind. I recently spoke with Richard about his experiences as a two-time CEO, how brands can provide genuine value to the customer in exchange for their data, and the digital marketing trends that retailers need to keep an eye on in the near future.

Retail 110

Retail Customer Market Trends Performance Marketing 110

Customers.ai

OCTOBER 17, 2023

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage.

Digital Marketing 52

Digital Marketing Marketers Marketing Analytics 52

Rock Content

MAY 5, 2020

At that time I was driven by conversations about data, privacy, and brand purpose. It’s a holistic approach that provides a complete content experience and relies on a broad range of Digital Marketing tactics such as email marketing , social media, SEO , interactive content, and paid media to keep and enhance engagement with customers.

Manufacturing 124

Manufacturing Food Promotion Education 124

Martech

DECEMBER 21, 2021

Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies. For instance, enterprise marketing teams spend 80% of their time on marketing ops, with only 20% used for marketing strategy, according to McKinsey.

CRM 126

CRM Marketers Marketing Performance Marketing 126

Rock Content

SEPTEMBER 23, 2020

Digital Marketing has always been a major tool to reach large audiences, but traditional approaches have caused saturation. Thus, consumers are increasingly likely to engage in more targeted campaigns, which personalized marketing can offer. We’ll talk about this, covering the topics: What is personalized marketing?

Personalized Marketing 72

Personalized Marketing Branding User-Generated Marketers 72

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Create a Brand Identity. Acquire Digital Marketing and Technology Competencies.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

The CMO Survey

JUNE 16, 2020

expected over the next year), further solidifying the shift toward digital. Marketing budgets hold : Despite headcount loss, 30.3% of marketers—the largest segment—have experienced no change in their overall marketing budgets during the pandemic with 41.3% Marketing leadership promoted : 62.3% reporting losses.

CMO 130

CMO Transform Customer Acquisition B2C 130

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Get the daily newsletter digital marketers rely on. Processing.Please wait. Another motivator.

Advertisers 124

Advertisers Advertising Shipping CMO 124

Search Engine Land

OCTOBER 13, 2022

Best Commerce Search Marketing Initiative – SEO. Best Commerce Search Marketing Initiative – SEO. Best Local Search Marketing Initiative – SEO. Megantic: No Pain, All Gains with Supplement Mart’s Shopify Migration NP Digital: Leveraging SEO & content to help build a brand. Million.

Non-Profit 24

Non-Profit Transform Fashion SEO 24

Martech

MARCH 16, 2022

Performance partnership company Impact.com has acquired Pressboard, an analytics and reporting platform for branded content. Impact.com boasts more than 2,000 brand partnerships for such global enterprises as Walmart, Lenovo, Shopify and Fanatics. Get the daily newsletter digital marketers rely on. Why we care.

Analytics 119

Analytics Advertisers Advertising Digital Marketing 119