Martech

DECEMBER 26, 2024

. “2025 will be the year that brands fully embrace the true potential of image recognition technology, fundamentally changing how brands connect with their audiences, transforming everyday visuals into actionable touch points, said Matty Beckerman, CEO of interactive experience company IRCODE.

Customer 127

Customer Direct Mail Transform Health 127

Adobe Experience Cloud Blog

OCTOBER 13, 2015

A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. In a world flooded with stimuli competing for the typical consumer’s 8-second attention span, they found that: Direct mail inspires. Direct mail gets noticed.

Direct Mail 134

Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Hubspot Marketing

NOVEMBER 14, 2024

Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. While brand building is important, startups need customers — now. Every letter in my direct mail campaign focused on meeting one of these goals. And where do you begin?

Direct Mail 121

Direct Mail Marketing Marketers Email Marketing 121

Martech

MARCH 10, 2025

Beyond the inbox: Creative engagement strategies While AI and digital are essential, using old-school physical things like corporate gifts, swag and direct mail will make you truly stand out. Swag: Branded items have their place, too. Direct mail: Direct mail is so far out, that it’s in again.

Direct Mail 120

Direct Mail Gen Z Whitepaper Customer 120

DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Martech

AUGUST 26, 2024

I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners. Clearly, this campaign took a major investment of time, money and creativity.

eCommerce 137

eCommerce Direct Mail B2C Marketing 137

Martech

MAY 30, 2024

Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to identify best audiences for direct mail campaigns. Direct mail? Direct mail? Why we care. Why we care. Yes, really.

Direct Mail 86

Direct Mail CRM Management Customer 86

Adobe Experience Cloud Blog

AUGUST 13, 2018

The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. However, it is easier for many companies to be compliant under the GDPR with direct mail than with phone and email marketing. The GDPR and Direct Marketing. Drive Consumer Opt-In with Direct Mail Automation.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Direct mail campaign.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

DirectMail2.0

OCTOBER 11, 2024

In marketing, implicit egotism can be a powerful tool to create personalized and emotionally resonant experiences, especially in direct mail campaigns. people named Dennis are more likely to become dentists) or why they feel a stronger affinity towards brands that seem to mirror their values or characteristics.

Direct Mail 59

Direct Mail Product Branding Place 59

Martech

AUGUST 27, 2024

For example, brands using predictive analytics and targeting the right audiences on platforms like Meta often see 15% to 40% improvements in CPA, ROAS and CAC. Scale content creation : Deploy generative AI to produce content based on brand parameters, eliminating creative bottlenecks and enhancing personalization. Direct mail.

Transform 129

Transform User-Generated Direct Mail Retail 129

DirectMail2.0

AUGUST 7, 2024

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

Direct Mail 59

Direct Mail Customer Education Manufacturing 59

DirectMail2.0

SEPTEMBER 30, 2024

Morgan DiGiorgio & Brad Kugler presented this session to hundreds of attendees at The World’s Largest Virtual Direct Mail Conference called DELIVERED 2024! I am the senior vice president sales and marketing for Direct 0:06 Mail 2.0 million pieces mailed all right 10:20 from those 28.6 Transcript below.

Direct Mail 59

Direct Mail Marketing Automation Platform Customer Education 59

Adobe Experience Cloud Blog

MARCH 19, 2020

Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload. Offline channels like direct mail, however, remain incredibly effective at driving awareness and engagement.

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

Adobe Experience Cloud Blog

OCTOBER 3, 2018

Whether it’s the demand generation team evaluating our email marketing experience , or our account-based marketer strategizing how to make direct mail plays even more experiential, it’s clear that experience is baked into everything we do. The content experiences we create are what help make our—and any—brand cohesive and memorable.

Branding 133

Branding Direct Mail eBook Thought Leadership 133

Whos Mailing What

OCTOBER 31, 2024

We’re thrilled to share that we’re beginning to build a brand new “Direct Mail Inspo Collection” for Who’s Mailing What! Each week, our amazing virtual contributors submit mail pieces from […]

Direct Mail 59

Direct Mail Branding 59

Whos Mailing What

OCTOBER 27, 2023

In this episode, we talked with Southeastern Printing about how they provide direct mail that helps companies build their brand.

Direct Mail 52

Direct Mail Branding 52

Whos Mailing What

OCTOBER 27, 2023

In this episode, we talked with Southeastern Printing about how they provide direct mail that helps companies build their brand.

Direct Mail 52

Direct Mail Branding 52

Whos Mailing What

MARCH 3, 2025

The way customers perceive your brand influences their decision-making, often beyond just logic and facts. In marketing, perception is everything. One of the most powerful psychological principles that marketers can […]

Direct Mail 87

Direct Mail Marketing Marketers Branding 87

DirectMail2.0

JUNE 3, 2024

strives to make direct mail more versatile and effective for all marketers and business owners in the omnichannel space, and that includes providing an excellent customer experience,” said DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.

Direct Mail 64

Direct Mail User-Generated Analytics Advertisers 64

DirectMail2.0

JANUARY 8, 2025

Sustainability Commitment: Incentivizes environmentally responsible practices, aligning brands with eco-conscious values. For businesses looking to elevate their direct mail strategies in 2025, these USPS incentives offer an excellent opportunity to innovate and save. Registration for each promotion is simple, and DirectMail2.0

Promotion 59

Promotion Direct Mail Advertisers Advertising 59

Customers.ai

DECEMBER 19, 2024

With brands raking in massive sales during Black Friday and Cyber Monday (our customers led the charge, pulling in some serious ROI ), its clear that innovation and agility are the keys to the kingdom. Its like having a direct line to Santas list but for your customers. Because now, brands of all sizes can use visitor data like pros.

Shoppers 87

Shoppers Direct Mail Customer Journey eCommerce 87

Buffer Marketing

APRIL 25, 2024

Direct mail is such a cool marketing strategy. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.

Direct Mail 111

Direct Mail Branding Customer Acquisition Advertisers 111

Adobe Experience Cloud Blog

JULY 10, 2017

Marketing campaigns, direct mail, email newsletters help you do much more than simply relay information. Brand storytelling. Building Trust Through Brand Storytelling. Before we dive into the science of brand storytelling, let’s address the ultimate goal of all content: to build a relationship with your customers.

Branding 134

Branding Direct Mail Entertainment Thought Leadership 134

illumin

JULY 23, 2024

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. billion USD by 2025.

Advertisers 104

Advertisers Advertising Shoppers Direct Mail 104

Martech

FEBRUARY 27, 2025

The tool lets marketers to create campaigns efficiently while maintaining control over branding and customization. Its AI agent, Penny, analyzes a businesss value proposition and customer base to generate targeted direct mail campaigns. These features aim to improve audience engagement and campaign efficiency.

Direct Mail 88

Direct Mail User-Generated CRM Advertisers 88

Adobe Experience Cloud Blog

MAY 1, 2019

As nice as new leads are, customers are the most important resource your brand has. 61% of customers go out of their way to buy from brands they feel loyal to, and 75% recommend them to others. Not to mention, customers that feel an emotional connection to a brand have a 306% higher lifetime value.

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Direct Mail Customer Customer loyalty Thought Leadership 134

Whos Mailing What

MAY 20, 2022

This article will share examples of how brands are leveraging customer testimonials in direct mail to ease customer hesitation and increase conversion rates.

Direct Mail 52

Direct Mail Customer Branding 52

Whos Mailing What

MAY 20, 2022

This article will share examples of how brands are leveraging customer testimonials in direct mail to ease customer hesitation and increase conversion rates.

Direct Mail 52

Direct Mail Customer Branding 52

Whos Mailing What

OCTOBER 9, 2020

Who’s Mailing What! has added a new filter that allows you to segment the direct mail we’ve tracked by its geography and research your brand’s competition.

Direct Mail 52

Direct Mail Branding 52

Whos Mailing What

OCTOBER 9, 2020

Who’s Mailing What! has added a new filter that allows you to segment the direct mail we’ve tracked by its geography and research your brand’s competition.

Direct Mail 52

Direct Mail Branding 52

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. One such marketing strategy is direct response marketing. While most people associate direct response marketing with direct mail, that is only one part of it. Clear and Compelling Content.

Direct Mail 144

Direct Mail Marketing Marketers User-Generated 144

Adobe Experience Cloud Blog

MAY 2, 2017

Author: Vyoma Kapur With the growing number of connected devices today, consumers interact with brands in several ways. Connect Email and Direct Mail. What can make it even more powerful, though, is triggering direct mail as a follow-up to email marketing campaign.

Direct Mail 134

Direct Mail Thought Leadership CMO eBook 134

Hubspot Marketing

JULY 28, 2022

Take a look at the following nine trends that we think will pop over the next six months, including NFT subscription services, virtual pop-up stores, direct mail marketing, and more. Direct Mail Marketing. Source: 25 Direct Mail Trends for 2021. Advertising: Brands leveraging the ’80s aesthetic in their ads.

Direct Mail 122

Direct Mail Gen Z Fashion Manufacturing 122

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Buyers now encounter both B2B and consumer brands across multiple touchpoints within the same sales cycle or purchase evaluation. through SMS text, email, and even direct mail).

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Communications 134

Hubspot Marketing

OCTOBER 7, 2022

Consumers in every market are constantly receiving a barrage of texts, emails, and ads from different companies trying to get their attention — so how can your brand stand out and stay top-of-mind? The three most common mediums are email, social media, and direct mail. Direct Mail Drip Marketing.

Direct Mail 128

Direct Mail Law Marketing Marketers 128