Branding eCommerce Gen Z 
Martech
AUGUST 6, 2024
The way customers make purchases and interact with brands is changing. And how does digital engagement connect back to branding? We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker. Sometimes, as a brand, we meet people on their darkest day.”
Neil Patel
AUGUST 30, 2021
Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers.
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Sprout Social
NOVEMBER 4, 2024
In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration.
Hubspot Marketing
DECEMBER 11, 2019
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.
Hubspot Marketing
MAY 28, 2025
Video in ecommerce isnt optional anymore its the bare minimum. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Meaning, video marketing for ecommerce drives 25% of leads.
Martech
MARCH 24, 2025
Dig deeper: Salesforce Agentforce: What you need to know Loyalty programs and social shopping are hot Brand loyalty can be fleeting today, especially among younger shoppers. Gen Z is three times more likely than baby boomers to value exclusive experiences. 29% plan to introduce one in the next 24 months.
Martech
DECEMBER 18, 2024
Also, 23% engage with ad-based games or quizzes promoted by the brand. Gen Z consumers are 52% more likely to value QR codes and links for more information, according to the Samsung Ads study. For many mobile users, just seeing the brand or product name in a compelling ad gets them searching on their phones anyway.
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