Power Digital Marketing

JUNE 3, 2025

In the fashion eCommerce world, ranking in search results isnt just a nice-to-haveits a must for staying visible and driving sales. With a market flooded by both industry giants and up-and-coming brands, a strong SEO strategy is the key to cutting through the noise. What is SEO for Fashion Ecommerce?

Fashion

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. This means that users can directly access and import assets from the DAM into the CMS without needing to download and upload files manually. Context) You are a marketing ops leader for a high-end jewelry brand. Updated answer: Certainly!

Management

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. AI can give you access to real-time insights into market trends and user behavior. Absolutely.

Price

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. You’ll gain access to tools used by some of the largest brands in the world, including: Keyword clustering.

SEO

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts.

Customer

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. Marketing strategy. Here we’ll answer three questions: What is your ad strategy? I love the challenge of learning something new. Sales process.

Advertising

Power Digital Marketing

JUNE 3, 2025

One of the most powerful tools in building trust and fostering engagement is User-Generated Content (UGC). UGC has transformed the way brands connect with their audiences, enabling companies to leverage their customers’ experiences to create authentic, persuasive content. What is User-Generated Content (UGC) in Marketing?

Marketing Strategy

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management

Customers.ai

DECEMBER 4, 2024

Guessing is so last year and winging it isn’t a strategy – it’s a cry for help! Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. The truth is, your audience isn’t a monolith.

eCommerce

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Email is essential for brands and organizations to stay in touch and nurture their audience throughout this journey.” Loyalty/advocacy. Reactivation/win-back. a hard sell).

Email Marketing

Power Digital Marketing

JUNE 3, 2025

With short-form content that stops the scroll and a culture-first algorithm that favors authenticity over legacy brand status, TikTok has evolved from a trendsetting app to a full-fledged growth engine. For brand leaders and enterprise marketing teams, this isn’t a platform to experiment on—it’s a platform to scale on.

Marketing Strategy

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Successfully managing every aspect of a growing ecommerce store can be challenging. Here, we’ll introduce you to some of today’s best ecommerce tools.

eCommerce

Use Insider

JANUARY 23, 2025

Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce ? billion users. Streamlined product discovery. Opportunity for real-time sales assistance.

eCommerce

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Tools like…visitor tracking?

eCommerce

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Personalized messages keep customers engaged and loyal. New visitor?

Health

Customers.ai

JANUARY 2, 2025

In this playbook, were breaking it all down – the must-have triggers for ecommerce, how to build email workflows that actually convert, and the tools to make it all happen. higher open rates and 152% higher click-through rates compared to generic emails. For ecommerce brands, the possibilities are endless.

Email Marketing

Buffer Marketing

JULY 10, 2025

Today, Instagram has become one of the best social media platforms for creators, small business owners, and enterprise companies to develop their brand. And this is also why Instagram marketing has become more complex but full of potential. Define your Instagram marketing goals 2. Why use Instagram for marketing?

User-Generated

Martech

OCTOBER 7, 2024

I am the first generative AI chatbot for marketing technology professionals. Research consistently shows that faster-loading websites lead to better user experiences, which in turn can significantly increase the likelihood of conversions. The language model is based on content from MarTech embedded on top of ChatGPT.

User-Generated

Customers.ai

NOVEMBER 14, 2024

How Klaviyo Benefits Different Types of Businesses Criteria for Selecting the Best Klaviyo Tools 20 Klaviyo Tools to Add to Your Tech Stack Right Now How to Integrate Klaviyo Tools into Your Marketing Strategy Your Klaviyo Tools Questions Answered See Who Is On Your Site Right Now! Get names, emails, phone numbers & more.

Email Marketing

Search Engine Land

SEPTEMBER 19, 2024

Define your end goal: Revenue Every successful PPC strategy starts with clearly understanding your end goal: revenue. The path to earning it varies between ecommerce and lead generation, so your strategy should reflect those differences. This is your goldmine for creating a targeted and effective strategy.

eCommerce

Vertical Response

NOVEMBER 10, 2024

Under-emailing Risks Under-emailing can lead to lower brand visibility and lost engagement opportunities. This can result in subscribers forgetting about the brand or losing interest over time. Keeping a consistent preferred email frequency helps keep your brand top of mind and ensures consistent engagement.

B2C

Use Insider

JANUARY 23, 2025

Instead, brands that truly maximize their SMS efforts and spending have a data-driven strategy that underpins their efforts. A SMS marketing strategy ensures that your messages are serving your business goals, while also being based on your customers needs, interests, and preferences. What is an SMS marketing strategy ?

Marketing Strategy

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Email touchpoints: Tutorials and user guides.

B2C

Martech

APRIL 10, 2025

Here are 12 underrated content marketing tools and unique ways to use popular tools. Tailwind Purpose: Content circulation and traffic generation on Pinterest. Most marketers underestimate the power of Pinterest. AI-enhanced marketing for ecommerce ads. Email: Business email address Sign me up! Processing.

Content Marketing

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer Marketing

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. Social media offers a unique opportunity for even small businesses to stand out alongside major brands and make a lasting impression.

Real Estate

Customers.ai

OCTOBER 21, 2024

By digging into order metrics, you can generate detailed reports, set up personalized flows, and even identify returning visitors that might otherwise go unnoticed. Let’s dive into three key strategies for segmenting customers in new vs. returning purchase flows. Email 1: Welcome & Thank You Subject : “Welcome to [Brand]!

Shoppers

Customers.ai

NOVEMBER 20, 2024

This simple step ensured they wouldn’t miss out on the surge of interest generated by their appearance. It was a brilliant strategy to maximize the impact of such a major promotional moment! Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it.

PR

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. Explore some of the most important social media statistics in Australia to find the data you need to stay competitive, boost ROI and build better strategies. million active internet users by 2029.

Gen Z

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Our growth experts will analyze your website and user behavior data to provide strategies that can yield results as fast as possible.

Customer Journey

SocialPilot

JULY 9, 2025

Online reviews have become one of the most powerful influences on a prospective customer’s decision to trust or skip a brand. Both platforms are trusted by consumers and marketers alike, but they operate differently, serve different goals, and create very different outcomes for brands. That’s exactly why this comparison matters.

Management

Backlinko

MAY 14, 2025

Other times, itll generate something entirely new. Bad: Marketing Strategy Guide Its fine, but a bit blah. Better: Marketing Strategy Guide: Get Explosive Growth in 7 Days Its actionable, shows value, and uses an emotional power word (explosive). Pro tip: Skip your brand name in most title tags.

SEO

AWeber

MAY 31, 2025

Why Lead Capture Pages Are Essential for Growth Lead capture pages are the engine behind almost every successful email marketing strategy. Choose a design that fits your brand. Test on all devices for smooth user experience. You own your audience unlike with social media, where platforms control access.

eBook

Use Insider

OCTOBER 25, 2024

You can find automation capabilities in most marketing and sales solutions — from simple email marketing tools to CRMs, content management systems (CMSs), and omnichannel platforms. However, for an automation strategy (or any other marketing strategy) to produce the desired results, it needs to be based on reliable data.

Customer Journey

Backlinko

FEBRUARY 10, 2025

The strategy is clear: By focusing on broader experiences, Stanley anchors its brand in universal experiences. How Stanleys Blog Strategy Drives Marketing Success The brilliance of Stanleys blog is that it works as a key part of how the brand connects with people online. And embeds its products into these stories.

eCommerce