Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 140

Retail Gen Z Fashion Millennials 140

Welcome Software

FEBRUARY 26, 2025

That's what it was all about this year; bringing more efficiency, excitement, and energy to your daily grinds. We saw brands including Google (Gemini), TikTok Shop, and Papier give their tips on how to stir up success and brew ideas fresher than your morning coffee. You've got to ask yourselves: Where IS the fun in that?

Gen Z 52

Gen Z Energy Marketing Marketers 52

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Adobe Experience Cloud Blog

OCTOBER 4, 2018

A logo is meant to serve as a visual and memorable representation of a brand, an enduring symbol of what it means to be “me.” Perhaps a new competitor has disrupted industry norms, and your brand is now seen as stodgy or pedantic. And it’s this emphasis on experience that’s altered how businesses think about branding.

Thought Leadership 134

Thought Leadership Millennials Customer Acquisition PR 134

Faraday

APRIL 16, 2021

Millennials in particular have made their mark on the real estate business, as they now make up the largest share of home buyers in the country, according to the National Association of Realtors. Find millennial homeowners on the right channels Millennials are a digitally native generation.

Millennials 52

Millennials Gen Z Real Estate Energy 52

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 131

Influencer Marketing Market Trends Gen Z Fashion 131

Businesses Grow

MARCH 18, 2024

I skipped out on the celebrities, the movie debuts, and the glitzy brand activation parties in favor of relevant topics, smaller discussions and intimate dinners. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. ” An interesting idea: Imagine your brand as a character.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Hubspot Marketing

FEBRUARY 3, 2020

The cost of Super Bowl advertising is so pricey that even many big brands who can afford it have chosen to spend their money elsewhere. While televised commercials require a consumer to remember and look up your brand later, online ads often allow audiences to click on them directly when they're interested in your product or offer.

Gen Z 145

Gen Z Advertising Advertisers Energy 145

Litmus

APRIL 2, 2019

Voted the design trend of the year by Behance , custom made illustrations are dominating all areas of marketing design—from print design to digital branding and packaging design. Here are a few brands that use custom illustrations in their email campaigns: Bulb. Custom illustrations in email marketing.

Customer 91

Customer Energy Millennials Communications 91

Sprout Social

FEBRUARY 14, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Small business needed Square, and Square built its brand by being an ally to small business. Millennials are at it again. ??.

Millennials 132

Millennials Price Energy Food 132

Hubspot Marketing

OCTOBER 24, 2022

Brands mistakenly assume that TikTok is just for teens and young adults. On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot's 2022 Consumers Trends Report. This also means TikTok can work for a variety of brands across different industries.

Gen Z 108

Gen Z Shipping Millennials Energy 108

Hootsuite

DECEMBER 10, 2019

Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. More than half of brand discovery online still happens in public social feeds. Likewise, the meditation app Headspace uses public social channels to raise awareness of its brand.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Marketing Insider Group

MARCH 8, 2021

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Most brands approach content marketing with a fast-paced attitude.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. And don’t think brands haven’t noticed the shift. It’s up to brands to move to social to find new customers. Having customers talk about positive experiences with your brand on social media can be powerful.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Marketing Insider Group

MARCH 24, 2020

The millennial workforce of today value company culture more than any other generation , and are more likely to put work-life balance, corporate values, and engagement and purpose over salary. During these first months, she focused on understanding the brand’s customers and crystallizing the company’s value proposition.

Marketing Strategy 111

Marketing Strategy Millennials Energy Marketing 111

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. vpU8iyHP1x via @pulpstrategy #brands #marketing #socialmedia.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Sprout Social

JULY 12, 2019

It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. This example from luxury watch brand Shinola is engaging in many dimensions. The question for brands is, what do you broadcast when you go live?

Customer 111

Customer Gen Z Manufacturing Energy 111

SmartBrief - Marketing

JUNE 14, 2023

From volatile markets to a regional banking crisis and the specter of a looming recession, today’s financial brands are dealing with an especially fraught and complex environment. A recent Deloitte survey found that approximately 60% of millennial and Generation Z consumers had canceled a streaming subscription in the previous six months.

Gen Z 52

Gen Z Branding Millennials Energy 52

Sprout Social

MARCH 29, 2021

” From raising brand awareness to driving traffic and leads, a well-crafted campaign can produce immediate results for your business. Consider that 28% of consumers discover new products directly through social media, with that number skewing higher for millennials and Gen Z. Looking to build brand awareness? No problem.

Gen Z 123

Gen Z Millennials Analytics Energy 123

Neil Patel

FEBRUARY 3, 2021

Unless you’re a brand new business, you’ll already have a customer base. It’s doubtful the only thing binding them together is a shared love of your brand. Millennials or Zoomers? But I guarantee it’s worth investing the energy upfront. Those customers hold the key to understanding your ideal target market.

Target Market 142

Target Market Food User-Generated Marketing 142

Neil Patel

APRIL 1, 2021

Does your brand operate in a niche with a small audience? While most brands aim their marketing at the broader market, niche marketing allows you to market a product or service to a specific group. Doing so will help you know what they’re looking for from brands like yours. That’s exactly why you must leverage niche marketing.

Whitepaper 96

Whitepaper Millennials Marketing Marketers 96

Hubspot Marketing

MARCH 21, 2022

TikTok's creator marketplace is the platform's official collaboration center that connects brands and creators to execute paid and reward-based campaigns. Approach TikTok like a regular human — not a brand. As noted earlier, Gen Z — a primary audience on this app — favors authenticity more than their millennial counterparts.

Gen Z 112

Gen Z Entertainment Non-Profit Millennials 112

Neil Patel

SEPTEMBER 17, 2021

Otherwise, you risk wasting time, energy, and money on flawed campaigns. Instagram is the go-to social media platform for fashion, beauty, and health brands. They will feel much more connected to your brand when they know that you understand them on a deeper level. However, not every platform works the same for every business.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Neil Patel

JUNE 3, 2021

It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. What Is Influencer Marketing?

Influencer Marketing 121

Influencer Marketing Marketing Marketers Millennials 121

Hootsuite

MAY 1, 2023

instagram aggressively deprioritizing reels overnight after making every brand completely pivot their social strategy will be my villain story — Ashni Mehta (@ashnimehta_) February 13, 2023 That’s a lot of changes, so if you’re struggling to keep up with the Instagram algorithm these days, you’re not alone.

Education 126

Education User-Generated Millennials Energy 126

Hootsuite

JUNE 7, 2022

But sometimes, your regular brand content isn’t enough to stand out. They use more energy over a shorter time and yield results and insights fast. If you want to launch a product, connect with new customers or build your brand’s reputation, an Instagram campaign can help you achieve your goal. Instagram’s 1.28

Gen Z 145

Gen Z User-Generated Promotion Advertisers 145

Litmus

FEBRUARY 8, 2024

Older generations may appreciate email’s familiarity and universality; younger generations (think Millennials and Gen Z) see its utility for business purposes and expect a more personalized, conversational tone similar to what social media channels feature. Brands should: Conduct accessibility audits across your email marketing programs.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Buffer Marketing

APRIL 3, 2024

You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report.   To grow a following on Facebook, you have two options:  Create a Facebook Page for a business , organization, or brand.  They won’t see a ‘follow’ button. 

User-Generated 130

User-Generated Social Media Marketing Millennials Analytics 130

Content Marketing Institute

SEPTEMBER 13, 2018

They also wanted to know if Andrew Davis really didn’t know what was in the “mystery box” he brought to the stage during his high-energy presentation on curiosity. But how do you – as a marketer and as a brand – get an audience to trust you? Kathleen shared an inspiring example Fake Love created for the soda brand 7UP.

Millennials 88

Millennials Energy Content Marketing Branding 88

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Think you’re safe because you have a dedicated content marketing strategy?

Content Marketing 133

Content Marketing Thought Leadership Gen Z Marketing 133

Sprout Social

OCTOBER 18, 2016

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. Even though consumer expectations are on the rise, brand response rates across industries are declining. of consumer messages to financial brands needing a response actually get one.

Advertising 111

Advertising Advertisers User-Generated Promotion 111

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Their body language oozes energy and excitement. Energy and excitement can be quite contagious. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Duct Tape Marketing

OCTOBER 27, 2021

And in some ways I blame it on the millennials or rather give credit to the millennials who really were the first generation to declare that they wanted to have a relationship with the brands that they spent, their hard earned dollars with when you and I were growing up there, wasn't way to have a relationship with a brand.

Customer 101

Customer Millennials CRM Finance 101

Hubspot Marketing

JUNE 29, 2022

An engaged employee invests time, energy, and talent to benefit their team and company. A study published in the Journal of Leadership in Organizations found that 91% of Millennials valued discussion about career progression as early as during recruitment. Employee engagement isn’t the same as job satisfaction or employee happiness.

Non-Profit 112

Non-Profit Customer loyalty Millennials Inbound Marketing 112

Sachs Marketing Group

SEPTEMBER 28, 2022

But with those obvious answers out of the way, how much time and energy should you put into your social media management? . If your target audience are millennials or older generations, focus on Facebook and Twitter. Similarly, it’s not very helpful to your business if you remember to make an Instagram post about once a year.

Whitepaper 76

Whitepaper Retail Millennials Energy 76

Rock Content

JUNE 1, 2016

The makers of the ad blocking software Adblock Plus recently reported that it has over 100 million active users worldwide, and a study by Forbes revealed that only 1% of millennials surveyed would trust a brand based on a compelling advertisement. Great content informs, assists, and entertains.

eBook 68

eBook Whitepaper Entertainment Millennials 68

Moz

FEBRUARY 24, 2021

For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%. Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. of the total population.

Gen Z 73

Gen Z SEO Millennials Energy 73