Businesses Grow

JANUARY 17, 2024

Shein has been around longer, but since the pandemic, it has become the number one fashion retailer in the world. The fascinating marketing case study here is the non-intutive way they did it. Low prices have always had a place in the value shopper’s heart, but there is something more going on here. Again … what?

eCommerce 113

eCommerce Fashion Shoppers Retail 113

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. What is Pantee?

Branding 89

Branding Fashion Retail Customer Acquisition 89

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? Creators and brands, this article is chock full of strategies for both of you. Bust out your marketing plan and let’s go. 6 ways to make money on social media as a creator.

Branding 112

Branding Affiliate Marketing eCommerce Social Media Marketing 112

Jeff Bullas

JANUARY 30, 2023

Trends can be seen in many different areas, such as fashion, technology, and societal attitudes. Fads are mostly seen in pop culture, fashion, and consumer products. That’s called “social proof”. So my blog monetization included speaking gigs, consulting contracts, workshops, influencer marketing campaigns and more.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Adobe Experience Cloud Blog

JANUARY 13, 2012

by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? Marketers overlook the cost of social media.

Social Media Marketing 115

Social Media Marketing Direct Mail Fashion Marketing 115

Hubspot Marketing

OCTOBER 16, 2023

I remember being 12 years old and scrolling for hours on the site reblogging celebrity news, fashion inspiration, fanfiction, anime GIFs, and so much more. Furthermore, 90% of social media marketers say building an active online community is critical to success. So, how do you build a community around your own brand?

User-Generated 106

User-Generated CMO Fashion Social Media Marketing 106

Hootsuite

APRIL 18, 2022

Presenting: a copy-and-paste-ready list of specific hashtags to use for your fitness Reels, funny Reels, travel Reels, food Reels, and fashion Reels. Hashtags for fashion Reels. Say you’re a fashion brand with a chic new collection of capes (the dream ). How to find the right Reels hashtags for your brand.

Fashion 141

Fashion Food User-Generated Health 141

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). 85% of social media users want more videos from brands.

Social Media Marketing 140

Social Media Marketing Marketing Marketers B2C 140

Hootsuite

JULY 21, 2021

In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. Influencers can help you to reach a wider audience than if you were only marketing your business on your own. This type of partnership will broaden their brand. Get clear on your brand values.

Fashion 135

Fashion PR Social Media Marketing Promotion 135

InTouch Marketing

JANUARY 31, 2024

Key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing and email marketing. Let’s dive into the objectives of each of these and how they can work together to create a powerful marketing strategy.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  It helps you show your value with data, highlight past work experience, and make a good first impression on a brand.”    What is an influencer media kit?

Influencer Marketing 99

Influencer Marketing Social Media Marketing Price Fashion 99

Buffer Marketing

DECEMBER 12, 2023

By following a set process , creators can ensure that their content maintains a consistent quality and style, which can help to strengthen their brand identity and build trust with their audience.  Systems enable creators to produce high-quality content consistently, build a strong brand identity, and grow their operations over time.

Fashion 110

Fashion New Technology Branding Product 110

Buffer Marketing

JANUARY 23, 2023

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. Here are how these four small businesses are doing exactly that.

Fashion 132

Fashion Education Branding Promotion 132

Sachs Marketing Group

SEPTEMBER 26, 2023

Leveraging Instagram’s multiple features can help you build a strong brand presence and foster community engagement. Fortunately, there are a few things you can to do create content for Instagram more effectively and enhance your overall social media marketing. Struggling with a lackluster Instagram profile?

User-Generated 91

User-Generated Transform Marketing Marketers 91

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 111

Gen Z Influencer Marketing Social Media Marketing Finance 111

Hootsuite

MAY 19, 2022

Building trust with your customers is one of the main benefits of social media marketing. All those fake likes you buy will gum up your social monitoring efforts. Social monitoring is when you use data related to your brand from social media to gain business insights. Source: Facebook.

Social Media Marketing 141

Social Media Marketing User-Generated Promotion Analytics 141

Hubspot Marketing

SEPTEMBER 22, 2023

In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media.

Inbound Marketing 120

Inbound Marketing B2C Fashion SEO 120

Neil Patel

OCTOBER 6, 2021

It’s a huge shift for social media marketers, so what can you expect cookieless paid social to look like? Third-party cookies are small pieces of code marketers use to access data about how users interact on websites, social media platforms, and more. Use Facebook’s Conversions API.

User-Generated 136

User-Generated Fashion Social Media Marketing Advertising 136

Unbounce

MARCH 23, 2023

After all, how are folks going to buy your stuff or sign up for your service if they don’t even know your brand exists in the first place? Enter: The Internet and the wide, webby world of digital marketing. Choose your marketing channels, create some content, and voilà. What are some types of digital marketing?

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Martech

NOVEMBER 12, 2021

For marketers, the most important tip to pull from these upgrades is the playbook for successful social content — short videos that are easy to edit and respond to in kind. Think: any sort of “challenge.”) In this case, the humorous computery voiceovers are now officially a thing.

Fashion 113

Fashion User-Generated Place Management 113

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Marketing 98

Marketing Marketers Retail Social Media Marketing 98

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. It wasn’t a viable path for most creators — and there weren’t many options in the first place.

Affiliate Marketing 100

Affiliate Marketing Non-Profit Finance Promotion 100

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. This signals a huge window of opportunity for marketers and advertisers. The good news? What are Instagram Reels?

Gen Z 119

Gen Z Entertainment Law Fashion 119

AWeber

JULY 5, 2023

The idea of using social media for small businesses isn't new. According to the State of Small Business Digital Marketing Report , 72% of small businesses invest in social media marketing, and they find social media platforms most valuable when it comes to business promotion and building relationships with customers.

User-Generated 91

User-Generated Fashion Transform Promotion 91

Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. And while many content creators and savvy social media marketers have found ways to turn TikTok into a business, the platform’s main mission is to “inspire creativity and create joy.” A strong (personal) brand. It’s the circle of life.

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Sprout Social

SEPTEMBER 20, 2021

After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. That’s why outsourcing social media is so common for brands big and small. New pieces of content.

Gen Z 115

Gen Z Transform Social Media Marketing Fashion 115

Hootsuite

MARCH 23, 2022

Snapchat Insights is currently only offered to influencers and brands who are verified or have a following of over 1,000 users. This is mainly used for brands or businesses with an Ads Manager Account and a Business Account on Snapchat. They could end up being some of your biggest brand promoters. And that’s it! On Desktop.

Analytics 144

Analytics Social Media Marketing Promotion Fashion 144

Digital Marketer

FEBRUARY 13, 2023

This allows you to build meaningful relationships with potential customers, raising brand awareness and driving sales over time. That’s why smart brands include Pinterest in their social media marketing campaigns. So, if you wish to use Pinterest as a marketing tool , sign up for a business account. #2:

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

SocialPilot

FEBRUARY 8, 2024

Businesses worldwide embrace influencer marketing to advertise their brands, products, or services to a wider audience. According to an IMH report, about 60% of brands incorporate at least ten influencers in their marketing campaigns. The purpose is to reach the target market, increase brand awareness, and boost sales.

Influencer Marketing 86

Influencer Marketing Non-Profit Communications Price 86

Hootsuite

OCTOBER 21, 2021

All your #studywithme content in one place, finally. Encourage others to use a specific branded hashtag, or find and comment on other popular content that’s labeled with relevant hashtags to immerse yourself with the movers and shakers out there. Create a branded hashtag. original sound – Our Place. relationship.

Food 145

Food User-Generated Fashion Promotion 145

Sachs Marketing Group

JANUARY 20, 2023

People on Facebook who tend to purchase or look at men’s shoes and fashion are more likely to see ads from men’s boutiques and shoe stores. Most businesses opt for PPC campaigns, especially if they have an established brand and a larger digital advertising budget. PPM is cheap, but an “impression” means the ad was shown to a user.

Advertising 98

Advertising Advertisers Fashion Promotion 98

Sprout Social

DECEMBER 3, 2020

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Protect your assets.

Management 137

Management Social Media Marketing User-Generated Fashion 137

Sachs Marketing Group

NOVEMBER 6, 2023

Instagram Ads Instagram, with its visually rich platform, is particularly effective for brands with strong visual content. While the immediate ROI might look like a loss, the long-term value of new regular customers and the brand awareness generated can outweigh the initial investment.

User-Generated 52

User-Generated Advertising Advertisers Price 52

Buffer Marketing

APRIL 28, 2022

Guide your audience to the right products for them Instagram can be a great tool for discovery – one in two people use Instagram to discover new brands and products. Source Take your followers behind the scenes Authenticity is a big part of what helps audiences connect to brands, and your Stories are a great place to do that.

Fashion 128

Fashion Health Product Branding 128

Neil Patel

APRIL 1, 2021

Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways.

Shoppers 145

Shoppers User-Generated Social Media Marketing Advertising 145