Econsultancy

MARCH 18, 2022

According to AnyRoad, 81% of brands say their event and experiential budgets will “match or exceed” pre-pandemic levels in 2022. This could create opportunity for new brand experiences, with the fashion industry in particular already taking advantage. But post-pandemic, is experiential strategy the same?

Branding 93

Branding Transform Fashion Shoppers 93

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 93

Gen Z Branding Influencer Marketing Fashion 93

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. But the metaverse isn’t a utopia.

Branding 115

Branding Real Estate User-Generated Communications 115

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. The impacts of TikTok can be felt all around us, from the fashion trends we’re talking about to the music we listen to. Advice from 3 brands getting TikTok for B2B right.

Branding 135

Branding B2C Real Estate User-Generated 135

Sprout Social

NOVEMBER 28, 2022

Stories are one of the best places to promote limited-time discounts. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. We love this behind the scenes photoshoot by clothing brand Alice and Wonder.

Branding 124

Branding Gen Z User-Generated Promotion 124

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Retail 52

Retail Branding Fashion CRM 52

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. BookTok has revitalized the publishing and bookselling industries by allowing a new generation of readers to share recommendations without the backing of a media outlet or column. Maas , don’t worry.

Branding 107

Branding Retail User-Generated Fashion 107

Sprout Social

NOVEMBER 17, 2022

Users were also granted access to Reels editing tools to make videos more engaging. With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands.

Branding 116

Branding Health Thought Leadership Fashion 116

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. Q: You studied in São Paulo.

CRM 94

CRM eCommerce Retail User-Generated 94

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Martech

MARCH 23, 2022

This week Acura opened a virtual showroom on the 3D platform Decentraland to promote the 2023 Acura Integra and raise brand awareness among new customers using a multi-tiered NFT strategy. According to Acura, the goal for their metaverse presence is brand awareness. A fashionable place for VR. Why we care.

Fashion 94

Fashion Automobile User-Generated Promotion 94

Hootsuite

APRIL 18, 2022

Presenting: a copy-and-paste-ready list of specific hashtags to use for your fitness Reels, funny Reels, travel Reels, food Reels, and fashion Reels. Hashtags for fashion Reels. Say you’re a fashion brand with a chic new collection of capes (the dream ). Your Reels can appear in users’ feeds. And you know what?

Fashion 141

Fashion Food User-Generated Health 141

Martech

NOVEMBER 12, 2021

Social platform Instagram added new text-to-speech features for IG users yesterday. The new capabilities, living within the text tool in the Reels camera, allow users to have an auto-generated voice read text from the post to provide an audio narration to the post. Why we care. Think: any sort of “challenge.”)

Fashion 111

Fashion User-Generated Place Management 111

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Branding 115

Branding Millennials Fashion User-Generated 115

Spiralytics

SEPTEMBER 11, 2023

After all, brand competition spurs innovation and refines strategies, inspiring constant improvement and the pursuit of excellence. Social media, in general, has become a valuable tool for marketers, leveraging its reach to deliver digital ads to people across the globe. Progress wouldn’t be possible.

User-Generated 104

User-Generated Price Advertising Advertisers 104

Campaign Monitor

APRIL 19, 2023

In an omnichannel marketing strategy, AR and VR technologies ultimately provide customers with a digital experience in place of a traditional, physical one, offering brands a new space to market their products and services. These brands, and others, allegedly created AR “try-on” advertisements that successfully generated direct sales.

Marketing Strategy 84

Marketing Strategy Shoppers Transform User-Generated 84

Unbounce

JUNE 15, 2023

With the possibility of AI providing custom-generated responses to digital search queries, folks might soon be less motivated to click through to your website to find the answer they’re looking for. From a user perspective, this is great. Today, generative AI chatbots can answer questions about almost anything.

SEO 132

SEO Transform User-Generated Marketing 132

Neil Patel

DECEMBER 23, 2021

With the increase in virtual avatars, the demand for virtual fashion will skyrocket. The need to personalize oneself within the digital space is undeniable and fashion is one of the easiest ways to do so. Branding in The Metaverse. As the metaverse grows, so too will branding and advertising opportunities. Virtual Popups.

Gen Z 145

Gen Z Non-Profit Fashion User-Generated 145

Search Engine Land

DECEMBER 28, 2023

Google denied the claims, describing them as “extremely inaccurate” A second Adalytics study accused Google of risking the brand safety of advertisers by placing search ads on compromising non-Google websites, including sites containing pirated content and hardcore pornographic sites.

User-Generated 125

User-Generated Retail Non-Profit Advertising 125

Buffer Marketing

APRIL 10, 2024

It wasn’t a viable path for most creators — and there weren’t many options in the first place. Partner with brands on sponsored content There’s no way you’ve scrolled through your Instagram feed without coming across a sponsored post.

Affiliate Marketing 95

Affiliate Marketing Non-Profit Finance Promotion 95

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Gen Z 141

Gen Z User-Generated Marketing Marketers 141

Neil Patel

APRIL 21, 2021

If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product.

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Sprout Social

FEBRUARY 10, 2021

Luxury brands have all eyes on February 12 as they prepare for one of their biggest holidays of the year: Chinese New Year. And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. Exclusive styles to welcome the Year of the Ox.

Branding 86

Branding User-Generated Fashion Retail 86

Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. Google Images has a reverse image search feature that allows users to click on the camera then upload an image and view the websites using that image. Click To Tweet. Click To Tweet.

Law 106

Law Branding User-Generated Millennials 106

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? million likes.

Energy 144

Energy User-Generated Influencer Marketing Fashion 144

Set Up

SEPTEMBER 12, 2023

Technology also changes the user experience. Proctor shared that their expectations have changed because the user experience is more customized and personalized compared to before. Proctor is a fan of being “culturally curious” and understanding the audience so the brand can relate to and support their community.

Real Estate 59

Real Estate Entertainment User-Generated CMO 59

Internet Marketing Ninjas

OCTOBER 26, 2023

On one side, we have Google’s Search Generative Experience (SGE) and the new AI-powered Bing, both of which can generate answers to user queries that often don’t require a click: People can get the information they want without ever leaving Google or Bing. On the other side, we have ChatGPT and all of its generative AI cousins.

Whitepaper 83

Whitepaper User-Generated Fashion Retail 83

Many Chat

JULY 13, 2022

Users can tap on the right side of the screen to skip to the next Story, left side for the previous one, and hold the screen to pause the Story. Highlights appear on your Instagram profile page, providing an additional opportunity to express your brand’s identity and personality. How to take advantage of Instagram Story Highlights.

Gen Z 90

Gen Z Customer Fashion User-Generated 90

Marketing Insider Group

MARCH 2, 2023

If you look to famous brands for guidance you’ll see conflicting answers at almost every turn. Don’t fall into their trap when they say you just have to go with ultra-minimalism while branding your website. Google has said themselves that they’re looking for meaningful and intuitive user experiences while crawling pages to rank.

Whitepaper 88

Whitepaper eBook Fashion User-Generated 88

SocialPilot

DECEMBER 6, 2023

As a social media user, algorithms lighten up your social media experience. A social media algorithm is a complex set of rules and calculations used by social media platforms to prioritize the content that users see in their feeds. No social media users see the same content on their feeds daily. billion users worldwide.

Entertainment 81

Entertainment Fashion User-Generated Analytics 81

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand?

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Their phone number is listed in a different format from the other places that we’ve reviewed. Watch the Otis James’ success story below (he brings old-fashioned crafting to people).

Branding 126

Branding Retail Real Estate User-Generated 126

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. Brands with an engaged social media community will win audiences. Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. So, how’s it going so far?

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

CXL

OCTOBER 16, 2022

Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Scenario 1: The D2C haircare brand.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Neil Patel

OCTOBER 6, 2021

Third-party cookies are small pieces of code marketers use to access data about how users interact on websites, social media platforms, and more. They are placed by a third party and can track actions across multiple websites. Use lead generation ads like Facebook’s lead generation ads. Leverage UTM Parameters.

User-Generated 136

User-Generated Fashion Social Media Marketing Advertising 136

Buffer Marketing

MAY 30, 2023

The format allows creators to communicate quickly and users to consume their content without investing hours of time and focusing on one thing – truly an “everybody wins” scenario. Sixty-three percent of marketers say trendy videos related to news stories and powerful cultural moments generate the most engagement.

User-Generated 89

User-Generated Entertainment Shoppers Fashion 89