The Drum

JUNE 5, 2025

Can he pull off the brand comeback of the decade? From socialites to students, its (then) unique model of investing in trend-setting design, forging genius brand collaborations and creating unrivaled retail experiences (DJ, manicure and blow-dry while you shop, anyone?) meant the brand crossed generational boundaries.

CMO

Martech

JULY 12, 2024

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

Transform

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Canva Design School [Resource Center] Canva does so many things right with its marketing, and its digital content is no exception.

Tentpole

Lynton Web

AUGUST 29, 2024

This feature allows you to tailor your content to different languages while maintaining a consistent brand message. Improved SEO performance: Properly localized content can boost your search engine rankings in target markets, increasing your visibility to international audiences. Ready to unlock your global marketing potential?

User-Generated

Martech

NOVEMBER 12, 2024

This report dives deep into how 1,200 marketers and agencies across six global markets — Australia, Brazil, Mexico, Singapore, the UK, and North America — are pivoting their strategies to adapt. Here’s a peek at the challenges, trends, and strategic shifts that could make or break marketing success in 2024 and beyond.

Global Marketing

Hubspot Marketing

APRIL 23, 2025

Most brands chase exposure. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Awards and recognitions: Industry accolades that increase your brands credibility and authority.

PR

SmartBrief - Marketing

AUGUST 13, 2024

Key topics covered: Leadership strategies and innovation in marketing Global marketing initiatives, insights and policies Big ideas and trends that speak directly to CMOs Subscribe to ANA SmartBrief for Marketing Leadership here. IAB SmartBrief For digital marketers, advertisers and media professionals.

Market Trends

Neil Patel

JUNE 25, 2025

Influencer marketing has a trust score of 75 compared to 16 for banner ads. That said, banner ads are good at raising brand awareness. As customers see the same ad repeated across different websites, “brand memory” strengthens. The average person needs to see a brand at least seven times before they make a purchase.

User-Generated

Hubspot Marketing

JULY 1, 2025

AI localization is a marketing skill now. This project taught me something that has stuck with me since: The future of global marketing isn’t just about scaling content — it’s about scaling context. If your AI output doesn’t feel like something you would write to a customer, it won’t convert. Read it aloud. Would you hit send?

User-Generated

Martech

JULY 2, 2025

Three requirements guide smart platform selection: Cross-channel coherence : Customers interact with brands across multiple touchpoints and expect seamless experiences. The right systems provide component libraries and workflow management that ensure brand consistency without sacrificing channel optimization.

Transform

Set Up

AUGUST 26, 2024

The Set up Pulse: Trends CMOs Need to Know Right Now Welcome to the Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Is it working?

Finance

Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. You establish your brand as a thought leader in the space. Think about it. Thought leadership.

Marketing Strategy

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? After that, the quality of your brands content and how you engage with followers are what makes businesses stand out to consumers on social media. How are other UK brands using Facebook? We have the answer. Tuesday : 48 p.m.

Entertainment

Martech

FEBRUARY 12, 2025

Dig deeper: 3 steps to an authentic brand: Identity, intention and implementation AI’s trust paradox: The profit vs. public good debate The AI sector faces mounting scrutiny over at least three key issues: Cybersecurity vulnerabilities. It’s about building systems that naturally generate trust. Processing.

PR

Doug Garnett

FEBRUARY 21, 2025

What remains in their mind over the long period, though, is a flavor of a “preference” or “tendency” toward a product and/or brand. While it delivered useful results within specific TV advertising forms, it is a pattern only of that situation and not a comprehensive global marketing truth.

Energy

Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. Amy addressed this directly but it was also a topic of conversation from several retailers and brands in attendance.

Retail

Marketing Insider Group

JUNE 24, 2025

It’s become a thriving marketplace where product discovery, brand engagement, and purchases happen in the same feed. Whether you’re a brand, a marketer, or a curious entrepreneur, understanding how social commerce trends are evolving is essential to stay competitive. Influencer-led commerce is dominating buying behavior.

Gen Z

illumin

MAY 6, 2025

Because of this, brands are likely going to be more selective about the ad campaigns they choose to run and which channel they decide to run it on. It will also limit advertisers abilitities to maintain brand visibility, reach new audiences, or stay competitive in a crowded market.

Advertisers

Martech

JULY 25, 2024

They were there to eat popsicles in the warm sunshine, pick up gift bags from the high-end fashion brand Miu Miu and accept free copies of books Miu Miu had selected as “Summer Reads.” If the name Poltrona Frau is not familiar, some of the brands they work with are household names. Nor was the event a one-off.

Transform

Lynton Web

AUGUST 29, 2024

This feature allows you to tailor your content to different languages while maintaining a consistent brand message. Improved SEO performance: Properly localized content can boost your search engine rankings in target markets, increasing your visibility to international audiences. Ready to unlock your global marketing potential?

User-Generated

The Drum

JULY 16, 2025

Ahead of the launch of its next campaign, The Drum sits down with Tanja Grubner, global marketing director for periodcare, to hear why a taboo-busting approach to advertising is needed now more than ever. But, she recalls, neither the company nor the marketing team behaved particularly fearlessly.

Advertisers

The Drum

JUNE 24, 2025

In November 2021, Coca-Cola went from wrangling 6,000 agency partners to consolidating its $4bn global advertising and media business exclusively into WPP and its bespoke Open X model , looking to break down silos and deliver consistency and integration across the marketing of its 200 brands in as many global markets.

Global Marketing

Lusha

NOVEMBER 11, 2024

Here are the main types: Cold Leads are potential customers who have had little or no contact with your brand. Warm Leads : Prospects who have engaged with your brand somehow. They might know about your industry or have a general need for your type of product, but they haven’t shown specific interest in your company.

CRM

Set Up

MARCH 11, 2025

The marketing world is evolving, and women are leading the charge. From redefining brand strategy to championing agency growth, women in marketing are shaping the industry with innovation, resilience, and bold leadership. Looking for an agency partner that understands your brands goals? Creativity runs through my veins.

Marketers

Welcome Software

APRIL 22, 2025

On one day, your brand is sounding like a scholarly professor and the next? BORING) Sentences aren't quite working right Inconsistent terminology that could be quite jarring for readers.and make better suggestions that fit with your brand. More like your cool Gen Z cousin who's "just vibing".

Gen Z

The Drum

JUNE 20, 2025

Zach Kitschke didn’t join Canva to run a global marketing empire. We catch up with Canva’s CMO, Zach Kitschke, at Cannes Lions to talk about the power of storytelling. He came in to write a press release.

CMO

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.

Marketing Mix

illumin

JANUARY 21, 2025

The online travel market is of particular interest, with online travel sales expected to make up 75% of the market by 2029. of the global market. Advertisers should highlight how their brand mitigates environmental impact and appreciates the societal implications of the travel industry.

Copywriting

SmartBrief - Marketing

FEBRUARY 21, 2025

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. Gaps Torres has similar privacy-first challenges in developing her companys brand purpose. higher), connected TV (13.8%) and social media (11.9%).

CMO

SocialPilot

FEBRUARY 10, 2025

With these solutions, agencies can offer branded review management services without developing the technology themselves. People are more likely to buy from brands that have offered positive experiences in the past, even if it is for complete strangers. Thats where white-label review management software comes in. 66% of U.S.

Management

Martech

JUNE 23, 2025

Most companies are doing AI — Few are seeing results While reports promise AI will add trillions to the global economy, the reality on the ground looks very different. Up to 42% of companies are abandoning AI projects faster than they can launch them, according to S&P Global Market Intelligence.

Whitepaper

Duct Tape Marketing

APRIL 2, 2025

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.

Marketers

SocialPilot

MAY 26, 2025

In fact, engaging with existing feedback often sparks fresh reviews from others who notice your brand is actively involved. Showcasing genuine customer feedback builds long-term credibility and encourages real conversations about your brand. Create a customer-obsessed, self-sustainable brand with SocialPilot Reviews.

Law

Hubspot Marketing

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing?

Global Marketing

Adobe Experience Cloud Blog

MARCH 31, 2015

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation.

Global Marketing

Martech

FEBRUARY 27, 2024

While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 Customer Engagement Review. What’s worse, only 6% apply customer insights to their product and brand approach. “At They see a brand.”

Global Marketing

Rock Content

MARCH 15, 2023

As a result the impacts of a global brand can be positive not only for businesses but also for many other people around the world. Creating a Marketing Strategy is not an easy task. It requires a lot of research, planning and efforts to make a brand stand out to the audience and reach its business goals.

Global Marketing