Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. Amy addressed this directly but it was also a topic of conversation from several retailers and brands in attendance.

Retail 59

Retail Customer Health Customer Journey 59

Welcome Software

APRIL 22, 2025

On one day, your brand is sounding like a scholarly professor and the next? BORING) Sentences aren't quite working right Inconsistent terminology that could be quite jarring for readers.and make better suggestions that fit with your brand. More like your cool Gen Z cousin who's "just vibing".

Gen Z 52

Gen Z Whitepaper Transform Global Marketing 52

Lusha

NOVEMBER 11, 2024

We’ll cover: Key factors to consider when choosing a platform Pros and cons of each option Expert tips to help you make the right choice Get ready to transform your lead generation and unlock new sales opportunities. Here are the main types: Cold Leads are potential customers who have had little or no contact with your brand.

CRM 52

CRM Price User-Generated Management 52

Martech

SEPTEMBER 26, 2024

Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete. The changing media landscape created new opportunities for PR to thrive.

Marketing Mix 134

Marketing Mix Global Marketing PR Thought Leadership 134

Martech

JUNE 23, 2025

Most companies are doing AI — Few are seeing results While reports promise AI will add trillions to the global economy, the reality on the ground looks very different. Up to 42% of companies are abandoning AI projects faster than they can launch them, according to S&P Global Market Intelligence.

Whitepaper 76

Whitepaper Transform Management Global Marketing 76

Adobe Experience Cloud Blog

MARCH 31, 2015

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation.

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. Studies have found that up to 76% of customers are more likely to purchase from brands that personalize. There’s more to social media marketing than setting up a brand account and posting ads, though. large follower counts).

Transform 82

Transform eCommerce Retail Entertainment 82

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. We have come a very long way! Today, webinars are more important than ever.

Transform 142

Transform Communications Education Global Marketing 142

Hubspot Marketing

DECEMBER 22, 2023

They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. This guide will explore 11 examples of real brands using AI in 2023 and beyond. Here's something to think about About 45% of marketers in our survey use generative AI for this exact purpose.

Branding 134

Branding Transform User-Generated SEO 134

Adobe Experience Cloud Blog

MAY 3, 2019

Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into new markets? Unlike in the past when big corporate brands ruled the global business realm, small businesses are currently steering the business forward across the world.

Logistics 133

Logistics Law Transform Global Marketing 133

Litmus

OCTOBER 5, 2021

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Yesterday’s CMO was about communications, branding, and advertising. The evolution of the CMO. 5 essential CMO pivots. From company values to customer values.

CMO 111

CMO Transform B2C Marketing 111

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”. It is just accelerating.

Thought Leadership 126

Thought Leadership Content Marketing Transform CMO 126

Martech

DECEMBER 10, 2021

Last year, this statement became the universal motto of brands everywhere, as people learned to adapt to unfamiliar circumstances brought on by the global pandemic. Now we’re sharing key lessons we learned from this research in our global report: Deliver a Modern Digital CX: A Guide for Marketing Innovators.

Customer 106

Customer Transform Global Marketing Customer Journey 106

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Described as “a data and marketing event where science and creativity drive increased customer engagement,” it’s no surprise that &THEN will be welcoming the top brands and marketers. Marketing Presentations. Leveraging digital marketing and personalization across multiple channels is key.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Customer Journey 134

Marketing Insider Group

JANUARY 30, 2023

After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function. Rise of Derivative and Synthetic Data: data are derived and aggregated, transformed, and synthetic data comes from machine-generated data and via algorithms.

Thought Leadership 119

Thought Leadership Transform eBook Analytics 119

Martech

OCTOBER 18, 2022

Digital out-of-home marketplace VIOOH sees the programmatic transformation of DOOH as a driver for new money from ad budgets. brands, 62% plan to boost DOOH with social media. brands plan to integrate this channel with DOOH. brands plan to integrate this channel with DOOH. brands plan to use DOOH with digital audio.

Gen Z 121

Gen Z Retail Transform Advertising 121

Sprout Social

NOVEMBER 30, 2020

3 must-dos before a global marketing push. So much of international marketing involves doing your homework. Below are three top priorities for any brand seriously interested in entering international markets. Are there any cultural, societal or religious conflicts between your brand and the average consumer?

Shipping 137

Shipping Marketing Marketers Transform 137

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies. Market modeling 1.4%

Market Research 113

Market Research Non-Profit Transform Marketing 113

Martech

JULY 25, 2023

Before the pandemic, many marketers had already been accustomed to working on initiatives that involved collaboration with people outside their own offices since many brands operate across regions or around the globe. Functions may include task assignments, time tracking, budgeting, team communication and file sharing, among others.

Management 98

Management Transform Whitepaper Marketing 98

Marketing Insider Group

JUNE 15, 2020

And there are the tech savvy marketers, they are running campaigns and [primary brand and demand generation builders. They are using things like Marketing Automation Platforms (MAP), CRM and MarTech and leverage these tools every day. They are focused upon the business outcomes and how it impacts the customer journey and CX.

Transform 135

Transform Law Marketing Marketers 135

Rock Content

DECEMBER 21, 2020

What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task.

Brand Management 78

Brand Management Branding Management Logistics 78

Litmus

MARCH 13, 2020

Remote working is definitely having a moment, empowering brands to collaborate with each other and connect to customers and partners from great distances. It’s not surprising that brands who rank high in customer experience often are bolstered by a highly effective and personalized email marketing program.

Customer 93

Customer Transform CMO Communications 93

Hubspot Marketing

DECEMBER 26, 2022

This is largely due to the digital transformation and massive increase in data, which requires people who can use technology to interpret data and take action to drive a company forward. Search engine marketing (SEM). Brand positioning and strategy. Email marketing. Search engine optimization (SEO). Vendor management.

Copywriting 145

Copywriting Key Performance Indicator Marketing Marketers 145

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. What inspired you to pursue a career in marketing?

Transform 105

Transform PR Marketing Marketers 105

Vertical Response

MARCH 22, 2024

It’s important to design a website that builds trust and authority while communicating your brand values. Here are some tips to keep in mind: Your domain should be easy to remember and relate to your brand name. Your website is a key marketing tool for attracting new customers and building your brand identity.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation.

SEO 85

SEO Transform Gen Z PR 85

Hubspot Marketing

OCTOBER 24, 2022

Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. She adds, "As a marketing leader, I am embracing this challenge, making efficient growth a top priority in 2023. Improving sales and marketing alignment. Michelle Keene , Dropbox's Sr.

Gen Z 107

Gen Z Millennials Transform Advertising 107

Martech

JULY 12, 2021

One of those companies was Driscoll’s, the “only the finest berries” brand. We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 125

Shoppers Shopper Market Millennials Retail 125

Pam Didner

JUNE 20, 2022

For starters, I still love this definition from How to Transform Marketing into a Center of Excellence : “A center of excellence consists of subject-matter experts and uses methodologies and tools that enable shared learning and encourage the building of a performance-based team.” What is a Center of Excellence (COE)?

Transform 96

Transform Marketing Marketers New Technology 96

Marketing Insider Group

JUNE 22, 2020

So, to summarize, I would say it has been an incredible ride of transformation and growth, for me and the company. Our people are what have allowed us to deliver more than $10B in revenue for some of the most recognizable brands in the world including SAP and Adobe-Marketo. A: The key to our success is our workforce.

Telemarketing 98

Telemarketing Transform Education User-Generated 98

Content Marketing Institute

AUGUST 17, 2018

If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced. The thoughtful strategy, careful coordination, and smart repurposing behind this work earned Bertrand Cerisier, who led the initiative, a Content Marketer of the Year nomination. Does your futuristic workspace include printers?

Transform 72

Transform Marketing Marketers Global Marketing 72

Martech

JANUARY 12, 2023

It’s really helped us to tie everything together and put everything in one place so it’s easy to find,” said Rebecca Baxter, Booksy’s global marketing coordinator, at The MarTech Conference. “So They now have 19 million users, and over 500 employees. “It’s Dig deeper: How to build your DAM foundation.

Product 110

Product Global Marketing Management Digital Marketing 110

Set Up

APRIL 21, 2022

He then worked for Procuri as their SVP of Global Marketing where he learned about the emerging concept of “software as a service.” The CMO leads the global marketing team on everything including brand, demand generation, and customer advocacy. Ariba, a SAP Company, soon acquired Procuri and made Minahan CMO.

CMO 52

CMO Transform Thought Leadership Global Marketing 52

Rock Content

JULY 11, 2016

There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.

Entertainment 63

Entertainment Transform User-Generated Marketing Plan 63

Welcome Software

MAY 30, 2025

Faster launches, lower costs: By standardizing 30+ execution workflows and automating 13 work request streams, Xerox has significantly reduced content production costs and accelerated time-to-market across four major business lines. Ready to transform your GTM strategy with AI-powered content operations?

Transform 52

Transform User-Generated Global Marketing Price 52

Set Up

NOVEMBER 21, 2023

Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. Lennon: Being a manufacturer that supports the world’s biggest brands, we don’t have to look very far to gain inspiration from many industries.

Manufacturing 59

Manufacturing B2C Transform Entertainment 59