Hubspot Marketing

NOVEMBER 30, 2022

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Plan your go-to-market strategy.

Product 145

Product Food Product Marketing Market Research 145

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Transform 103

Transform User-Generated Health Branding 103

Set Up

SEPTEMBER 26, 2023

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path.

Market Trends 59

Market Trends Health Transform Marketing 59

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. Who is Gen Alpha?

Gen Z 125

Gen Z Millennials Fashion Manufacturing 125

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows.

Transform 113

Transform User-Generated Analytics Market Trends 113

Neil Patel

FEBRUARY 13, 2023

Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. Marketing is an essential business process for many things, like maintaining audience loyalty and a consistent brand. When a brand provides value-based content, it provides an answer using reliable information.

Marketing 84

Marketing Marketers B2C Price 84

Neil Patel

FEBRUARY 23, 2021

In this post, we take a deep dive into niche internet communities, where you can find them, and how marketers can use the rise of these sites to boost conversion rates, thought leadership, and brand loyalty. This is a gold mine of market research , and it’s completely free. What Are Niche Communities? You’re not alone.

Thought Leadership 124

Thought Leadership Digital Marketing Health Place 124

Neil Patel

MARCH 23, 2021

Both parties will feel like they’re dealing with a real person, and it can help the seller build a reputable brand on the platform. Create a Marketing Strategy for Your Online Service Marketplace. Your marketing strategy will flop if you haven’t taken the time to understand who your target audience is.

Food 143

Food SEO Shipping Advertising 143

Hubspot Marketing

OCTOBER 2, 2019

When you're first starting a business, branding is likely the last thing on your mind. Plus, even if you made creating a brand identity a priority in the beginning, a change in business plans might have made your initial branding strategy obsolete. Even big brands aren't immune -- just look at Uber.

Food 143

Food Branding Place Product 143

Sachs Marketing Group

JULY 8, 2023

Are you experiencing a lack of engagement with your current email marketing strategy? Understanding and utilizing the different types of emails in your marketing strategy can be a game-changer. It’s a chance to showcase your brand’s personality and make a positive first impression.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Hubspot Marketing

JULY 10, 2023

A Better Approach Here at Glimpse we’re strong believers in the potential of AI to revolutionize sales, marketing, and market research. While this type of data is priceless and valuable to brands, it’s prohibitively slow and expensive to code a sample 3,000 responses like this.

Customer 81

Customer Transform User-Generated Retail 81

Adobe Experience Cloud Blog

OCTOBER 15, 2015

Offering great service has always been important, but is that what is really going to make a difference for your brand? Branded, personalized moments at each and every point of customer engagement is what market leaders are seeking. The gap must be closed between customer demand and what brands are actually delivering.

Customer 134

Customer Thought Leadership Customer Journey CRM 134

Adobe Experience Cloud Blog

DECEMBER 4, 2018

Product marketing identifies the group of customers that is the best fit for driving growth. This is brought to life through market research and real data about existing customers. I’ve always been a firm believer that product marketing is not an armchair quarterback role. Go-to-Market Strategy.

Product Marketing 133

Product Marketing Product PR Price 133

Rock Content

FEBRUARY 16, 2024

You can find various online lists of top content marketing agencies, each one offering expertise and experience that can benefit your brand. You just need to find the right combination of tools and get comfortable with what they can offer your company or brand. What do you want to accomplish with your marketing efforts?

Marketing Strategy 90

Marketing Strategy Whitepaper eBook Marketing 90

Rock Content

JULY 21, 2020

An efficient Digital Marketing strategy can bring a variety of benefits to your business. With enormous reach potential, the internet is the ideal place for you to promote a positive image for your brand and, in addition, generate and convert a large number of leads. Do you know how to make an infographic ?

User-Generated 72

User-Generated Promotion Health Global Marketing 72

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth.

Branding 142

Branding Transform Customer Acquisition Customer 142

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. Branded Content.

Gen Z 145

Gen Z Millennials Finance Education 145

Sprout Social

NOVEMBER 14, 2022

Imagine if you could monitor and analyze all social media conversations happening around your brand, and tap into consumer insights that prove crucial for growing your business. By tapping into social listening, you can build a deeper understanding of your audience and gather honest feedback about your brand/products.

Marketing Strategy 97

Marketing Strategy Thought Leadership Transform PR 97

Content Marketing Institute

JULY 24, 2018

HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. 1,000: Take the marketing team to dinner. 100,000: Integrating some personalization technology into our content marketing strategy. Courtney Cox Wakefield , manager, digital marketing, Children’s Health.

Whitepaper 103

Whitepaper Content Marketing Direct Mail User-Generated 103

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research.

Transform 68

Transform Affiliate Marketing Shipping Education 68

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. It’s no small task, but the right influencer marketing analytics can help. Influencer marketing trend analysis Social media users expect brands to read the room.

Analytics 99

Analytics Influencer Marketing Health CRM 99

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. What Is Brand Positioning?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Sprout Social

JANUARY 29, 2024

The main goal of this process is to control the online conversation surrounding your brand using various strategies to ensure that when people search for you online, they come across information that paints a favorable picture. Strong brand reputation management practices ensure that the picture is a good one.

Management 116

Management Shipping Health Market Research 116

Hubspot Marketing

AUGUST 21, 2023

As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and confirms your venture is sustainable for the long term. Show a clear and realistic plan for product and brand differentiation.

Price 98

Price Finance Marketing Strategy Product 98

Orbit Media Studios

MAY 24, 2023

How to create an AI marketing persona A persona is a composite sketch of a target audience or audience segment describing your ideal customer. It guides your marketing strategy by accurately identifying the general traits, concerns and behavior patterns of your potential buyer. It’s a guide. It looks like a good start.

Non-Profit 121

Non-Profit Health Finance Social Media Marketing 121

Rock Content

DECEMBER 16, 2023

These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. It helps consumers better remember brands they’ve interacted with, as well.

Market Trends 76

Market Trends Content Marketing Transform Marketing 76

Hootsuite

NOVEMBER 25, 2019

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. You can learn an incredible amount from what other people (and brands) post on their social media accounts. Build brand awareness. Have a ?????

Finance 144

Finance Food PR Management 144

Hubspot Marketing

FEBRUARY 15, 2023

It’s not a fun task but needs to be done regularly to ensure the health of your database. Upselling contributes 11-30% of revenue for 47% of companies, according to HubSpot's 2022 Sales Strategy & Trends Report. Further, 86% say they’ll recommend a brand they’re loyal to, according to a KPMG International survey of 18,000+ people.

Management 127

Management CRM Telemarketing Inbound Marketing 127

Hubspot Marketing

APRIL 5, 2023

Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. Consumers engage with brands through multiple touchpoints before they make a purchase. For a lot of marketers, getting visibility into the most effective touchpoints can be tough. Or vice versa.

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Hootsuite

JULY 17, 2023

Helps you prove ROI Social media has proven itself as a critical component of any marketing strategy. Still, marketers know you need data and results to back up your performance. Protect your brand’s reputation Online conversations about your brand — both on your pages and off — can directly impact your brand’s reputation.

Price 72

Price Social Media Marketing CRM eCommerce 72

Hubspot Marketing

MARCH 31, 2020

So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? Now, let’s review some Pinterest marketing strategies to help you improve your influence with and impact on your audience. These strategies represent ways to add Pinterest to your greater marketing efforts.

Marketing 144

Marketing Marketers User-Generated Analytics 144

InTouch Marketing

JANUARY 31, 2024

However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Even people who use the terms don’t always understand what they mean.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

Content Marketing Institute

APRIL 25, 2018

TIP: If your primary goals are brand awareness, traffic, or backlinks, forgo the gate altogether. HANDPICKED RELATED CONTENT: Setting Content Free: How Health Catalyst Gets Results With Ungated Content. Create a call to action for your research. For instance, the majority of Content Marketing Institute research is ungated.

PR 96

PR B2C Promotion Health 96

Content Marketing Institute

MARCH 28, 2018

It’s research-informed content that can help position your brand as a thought leader and draw attention to your solutions. Like any other tactic, original research must fit into your overall content marketing strategy and within your organizational constraints including budget, staff, and expertise.

Whitepaper 96

Whitepaper Transform B2C Content Marketing 96

Hubspot Marketing

JANUARY 7, 2024

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Lastly, internships are valuable currency in today’s job market. This strategy can speed up business growth.

Copywriting 110

Copywriting CMO PR Social Media Marketing 110

Rock Content

JANUARY 26, 2021

When it comes to marketing, human beings are behind the screens, elaborating or receiving the companies’ ads and content. The intention is to approach brands and consumers with the human essence in mind, which is often lost in digital communications due to the fast pace we live in. From Marketing 3.0

Branding 112

Branding User-Generated Transform Health 112

Search Engine Land

JANUARY 3, 2023

After all, every brand has a story – and your About Us page helps you tell yours. An About Us page isn’t just where you share the story of your brand. ” This page can go by many other names, by the way: “Our Mission” “Our Story” “About [brand name]” . .” Brand transparency.

Gen Z 97

Gen Z Food Health Millennials 97