Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 61

Branding Fashion Food COS 61

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 115

Branding Health Thought Leadership Fashion 115

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 109

Branding Health Customer loyalty User-Generated 109

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Identify the best platforms for your brand. Set your social media goals. .” Batch similar tasks.

Management 101

Management Product Key Performance Indicator Health 101

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media.

Management 101

Management Branding User-Generated Energy 101

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 127

Branding Transform Thought Leadership Advertising 127

Sprout Social

AUGUST 16, 2023

Soon, subsequent Tweets questioning the health of SVB went viral. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet. By employing brand safety tools like social listening, teams can jump into action at the first sign of trouble.

Gen Z 74

Gen Z Branding Finance Health 74

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. In this article, we’ll outline everything you need to know about developing and sharing your own brand values.

Branding 126

Branding Communications Health PR 126

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media Marketing 110

Social Media Marketing Gen Z Health Marketing 110

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

Product 141

Product Price Copywriting B2C 141

SmartBrief - Marketing

MARCH 17, 2024

Influencers take on new role: product development Content creators continue to break through new barriers in the creator economy, which is free from traditional business constraints. As creators hone their marketing and business acumen, a notable shift occurs—from mere brand endorsements to entrepreneurial ventures of their own.

Influencer Marketing 104

Influencer Marketing Health Transform Marketing 104

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Transform 63

Transform Customer Branding Food 63

Martech

FEBRUARY 25, 2022

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness.

Branding 107

Branding Logistics Retail CMO 107

AWeber

AUGUST 8, 2023

But what if you sell a service instead of a product? The solution is to leverage your time by switching from services to products. What if you could build a repeatable digital product that sells itself while you sleep? But before you do, you’ll have to know a few things about digital products: What you can sell?

Product 89

Product eBook Price User-Generated 89

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. The best writers on Fiverr easily make more than $100 per article, so if that’s what you’re after, it’s a great place to start.

Finance 360

Finance Copywriting Health User-Generated 360

Jeff Bullas

JANUARY 3, 2023

You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way.

Branding 108

Branding Transform Fashion Health 108

Sprout Social

SEPTEMBER 12, 2022

9 stellar social media management agencies for your brand. Narrowing down which ones are right for you, your team and your brand can feel like a challenge. We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. We live it.

Management 89

Management Real Estate Branding Food 89

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Businesses Grow

JANUARY 9, 2023

My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy. Mental health crisis. Perhaps the most significant trend of our time is the crisis in mental health. However, this is the first book to examine community from the potential of brand marketing. Organic brand advocacy.

Health 142

Health Marketing Marketers B2C 142

Businesses Grow

JANUARY 25, 2024

by Sonia Hunt, {grow} community member It took me almost dying for a fourth time to get serious about my health and well-being. As I look at the world today, I’m guessing this is a very good time to write about marketing career burnout and YOUR HEALTH. For you to thrive, you must prioritize your health and well-being first.

Health 79

Health Gen Z Food Marketing 79

Hubspot Marketing

MARCH 30, 2022

Take a second to think about one of your favorite brands. That's because a brand's visual identity is a powerful tool for telling a company's story, building customer affinity, and increasing revenue. So it's no surprise that consistent brands are 3.5x more likely to have strong brand visibility than inconsistent brands.

Branding 104

Branding Health Communications Promotion 104

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring.

Branding 139

Branding User-Generated Health Communications 139

Martech

OCTOBER 18, 2023

Ecommerce and CPG brands staring into the mosh pit of the holiday rush are doubly so. they hit a product page) or cart abandonment. Many technical pieces are required, but I’ve worked with many clients who have all the set-up in place (or almost in place) and still aren’t leveraging abandonment campaigns. The first step.

eCommerce 122

eCommerce Shipping Health CRM 122

Many Chat

APRIL 29, 2022

A cohesive Instagram theme or aesthetic is the best way to provide brand consistency. According to research from Lucidpress , average revenue increases by 32% with consistent branding. If your business is struggling to build an Instagram aesthetic unique to your brand or you’re not sure where to start, keep reading.

Branding 98

Branding Food Health Place 98

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. 15:11] Where does employer branding fit into the conversation of employee experience? [17:18] John, who is that?

Branding 75

Branding Whitepaper Transform Place 75

Econsultancy

FEBRUARY 11, 2022

  QR codes enable customers to discover more information about display products in Walmart’s incubator store.   This new design involves ‘amplified corners’ where customers are encouraged to ‘touch, feel, and try’ products, ensuring that they are able to later buy online with confidence.

Branding 87

Branding Retail eCommerce Shoppers 87

Hubspot Marketing

JULY 8, 2019

When I scrolled through Instagram this morning on my commute, I commented on a friend's post about her vacation, scrolled right past an advertisement for a comforter, and double-tapped an influencer's post about a skincare brand. Since I trust her opinion, I'd definitely check out any skincare brands she endorses. Research Influencers.

Branding 136

Branding Influencer Marketing Health User-Generated 136

Econsultancy

MAY 16, 2022

How can brands connect with consumers today in the face of rising living costs? I spoke with Ben Osborne, Director of Insights at Siegel+Gale EMEA, to hear his thoughts on what it means to be a consumer-led brand, and the strategies that brands will be working on in the coming months. What does real brand purpose mean to you?

Branding 90

Branding Transform Health Retail 90

Martech

JULY 13, 2021

Now, nearly a decade later, pharma brands allocated nearly 70% of their marketing budgets to digital ads, with both healthcare provider (HCP) and consumer budgets increasing in 2020. Ritesh Patel, the Chief Digital Officer at Ogilvy Health, understands the inherent challenges of marketing to healthcare professionals.

Pharmaceutical 132

Pharmaceutical Health Marketing Marketers 132

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 96

Branding Non-Profit Real Estate Transform 96

Backlinko

JANUARY 8, 2024

Everything is in place to take advantage of the growing interest in fitness. This post covers the best fitness affiliate programs—assessed by: Product range Conversion rates Cookie duration Affiliate rate 1. The product line includes high-grade free weights for home gyms. Top celebrities and sports figures back their products.

Affiliate Marketing 52

Affiliate Marketing Health Fashion Finance 52

Sprout Social

MARCH 17, 2020

During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact.

Branding 97

Branding Health Management Place 97

Use Insider

MAY 14, 2024

After all, you can’t retain customers if you don’t attract them in the first place. Additionally, your existing and potentially even long-running customers have better knowledge of your company’s products or services, which makes their insights more pertinent and valuable. What are the benefits of retention marketing?

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Ariyh

DECEMBER 12, 2022

.: This research integrates many strands of existing research in branding design. For example, depending on your product, you should use fonts that seem handwritten. bug repellent, work safety boots, health insurance), use designs that look and feel structured (e.g. So the brand seems effective and reliable too.

Branding 52

Branding B2C Fashion Price 52

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

User-Generated 101

User-Generated Health Branding Customer 101