Sprout Social

SEPTEMBER 12, 2022

The agencies in our Agency Partner Directory , for example, use Sprout Social to power publishing, reporting and more for their clients. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.

Management 89

Management Real Estate Branding Food 89

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S.

Social Media Marketing 134

Social Media Marketing Health eBook Food 134

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less.

Transform 63

Transform Customer Branding Food 63

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Unless it really doesn’t align with your social media strategy, sharing the occasional TBT post is a straightforward way to have a little fun. And if you’re expanding your reach, you’re introducing potential new followers to your brand.

Branding 145

Branding Automobile Fashion Copywriting 145

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Many Chat

APRIL 29, 2022

Appearances play a critical part in social media marketing. A cohesive Instagram theme or aesthetic is the best way to provide brand consistency. According to research from Lucidpress , average revenue increases by 32% with consistent branding. What are the benefits of a brand aesthetic on Instagram?

Branding 98

Branding Food Health Place 98

Martech

SEPTEMBER 8, 2023

Customer preferences are everything in marketing but sometimes they are contradictory. Should brands favor local stores over online? If you haven’t got a campaign in place by now you’re way behind the competition and the consumers. It’s social media for the deals. Why we care. Electronic word-of-mouth.

Shoppers 125

Shoppers Food Health Place 125

Hootsuite

MARCH 1, 2024

So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. In other words, don’t let a global crisis turn into a social media crisis for your business. Stay on top of things, grow, and beat the competition.

Health 108

Health Social Media Marketing Management Analytics 108

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

NOVEMBER 11, 2022

If you’re an SEO marketer, you’re constantly looking for new keywords. Social media marketers have to achieve work/life balance in a world that increasingly focuses on their work. You say you work in social media and now that’s the hot topic for the rest of the night. Social media for social distraction.

Social Media Marketing 95

Social Media Marketing Health Place Management 95

Spiralytics

NOVEMBER 14, 2023

They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. Marketers must recognize that, although they’re not currently primary consumers, Gen Alpha is laying the groundwork for future brand preferences and loyalties.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

DECEMBER 5, 2022

As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. But times have changed. sproutsocial.

Health 140

Health Advertising Advertisers Communications 140

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

User-Generated 101

User-Generated Health Branding Customer 101

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? You’ve come to the right place! Let’s start with the basics: Influencer marketing! It’s a relatively new strategy that lets brands work on campaigns with online personalities. Feeling ready to become one?

Influencer Marketing 104

Influencer Marketing Health Price Promotion 104

Hootsuite

JUNE 29, 2023

It’s also important for maintaining the brand’s reputation. A social media style guide is a set of rules that dictate how your brand shows up on social. These cover things like your brand voice, visuals, and personality. Content creators and marketers love style guides. Win, win, win!

Health 79

Health Law Education Manufacturing 79

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. And their social media game is tight. Why are buyer personas important?

Millennials 140

Millennials Social Media Marketing B2C Market Research 140

Hootsuite

SEPTEMBER 28, 2020

As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19.

Transform 144

Transform Health Marketing Marketers 144

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. Where Can You Run Social Media Ads?

Advertising 96

Advertising Advertisers Gen Z Social Media Marketing 96

Hootsuite

SEPTEMBER 6, 2023

When answering a question about your past experience with managing social media channels, it’s best to be as specific as possible. List what brands you’ve worked with, which platforms you’ve used, and brief details about their followings. What is your favorite social media platform to use for brands, and why?

Management 103

Management Social Media Marketing Communications Analytics 103

Hootsuite

JANUARY 24, 2022

This type of social media data for marketing can be collected through social listening tools. Why is social media data collection so important? Like any business strategy, social media marketing is most effective when your goals and plans are based on real data. Brand sentiment.

Key Performance Indicator 94

Key Performance Indicator Social Media Marketing Analytics Food 94

Sachs Marketing Group

JULY 11, 2023

On the other hand, a tech startup offering a fitness tracking app might target health-conscious millennials who are tech-savvy, follow fitness influencers on social media, and prefer to exercise outside the gym. Remember, the key to effective marketing is knowing your customer. This is where reporting tools come in.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Marketing 98

Marketing Marketers Retail Social Media Marketing 98

Sprout Social

AUGUST 31, 2022

Here are 17 social media management tips to help you stay productive and organized: 1. Identify the best platforms for your brand. From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from. Set your social media goals. .”

Management 101

Management Product Key Performance Indicator Health 101

Sachs Marketing Group

JULY 21, 2023

A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. B2B digital marketing strategies , such as SEO, PPC, social media marketing, and email marketing, provide structured and effective ways to reach and engage other businesses online.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Hootsuite

NOVEMBER 1, 2021

Instagram SEO is a great place to start. What this means for brands: You need to understand what search terms people use to look for content like yours. Google Analytics , Hootsuite Insights , and o ther social monitoring tools can help give you insight into what terms people use to search for your business. Let’s dive in.

SEO 145

SEO User-Generated Analytics Place 145

Buffer Marketing

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.  This could be to generate a specific level of income, work with certain brands, or create a new business that allows you to quit your day job.   What do you want to achieve?

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Spiralytics

DECEMBER 7, 2022

Eight out of ten consumers make purchase choices based on sustainability-based concerns, and 53% of consumers report having switched to smaller and lesser-known brands because of better sustainability practices. Nowadays, many brands have started integrating sustainability into their business model. 5 Sustainable Marketing Tips.

Non-Profit 98

Non-Profit Marketing Marketers Communications 98

Hootsuite

APRIL 18, 2022

Say you’re a fashion brand with a chic new collection of capes (the dream ). Instagram hashtags can be a great way of communicating your brand values — e.g., when you tag your hot capes with #witches, the world now knows that your brand is edgy and fun, and that your fall collection is ready to go from the runway to the coven in a snap.

Fashion 141

Fashion Food User-Generated Health 141

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. What emerged for many was a new appreciation for the power of social media. Here at Sprout Social, that’s exactly what we help our customers do.

Health 92

Health Key Performance Indicator Analytics Industry Insights 92

Hootsuite

APRIL 18, 2022

Are you a brand selling products or services on Facebook or Instagram? How to use Facebook Commerce Manager as a brand. Commerce Manager brings all your Facebook and Instagram selling information into one place, so you can keep your inventory up to date and never miss shipping out an order. Monitor your commerce account health.

Management 100

Management Shipping Health eCommerce 100

Buffer Marketing

APRIL 28, 2022

Guide your audience to the right products for them Instagram can be a great tool for discovery – one in two people use Instagram to discover new brands and products. Source Take your followers behind the scenes Authenticity is a big part of what helps audiences connect to brands, and your Stories are a great place to do that.

Fashion 128

Fashion Health Product Branding 128

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. Around nearly the same time we published this, many individuals and organizations began working remotely , sheltering in place and otherwise changing their behaviors to help prevent the spread of COVID-19.

Entertainment 145

Entertainment Retail Health Communications 145

Hootsuite

DECEMBER 13, 2022

Ah, the age-old social media marketing trick: ask a question to encourage comments. Access exclusive, weekly social media bootcamps hosted by TikTok experts as soon as you sign up, with insider tips on how to: Grow your followers. If you’re posting on behalf of a lifestyle brand, this list is for you.

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. It wasn’t a viable path for most creators — and there weren’t many options in the first place.

Affiliate Marketing 100

Affiliate Marketing Non-Profit Finance Promotion 100

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? For brands trying to stand out in a crowded online marketplace, this is not a good look. DO maintain your brand voice. Source: World Health Organization.

Retail 145

Retail Shoppers Health Social Media Marketing 145

Sprout Social

NOVEMBER 21, 2019

So much of modern marketing is about taking action and chasing immediate results. But consider that the majority of consumers today feel that brands don’t understand them. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Up-and-coming brands.

Market Research 97

Market Research Gen Z Price B2C 97