Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. Remember, their primary purpose is to guide users.

Product 132

Product SEO Copywriting eCommerce 132

Jeff Bullas

JANUARY 3, 2023

Keywords, especially long-tail keywords , have an important place in affiliate marketing. For example, users search for the best routers and want to learn the pros and cons of different wireless before buying. It is a top-priority task to use specific affiliate keywords to help users find your products or services and take action.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Martech

FEBRUARY 25, 2022

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness.

Branding 107

Branding Logistics Retail CMO 107

Sprout Social

NOVEMBER 17, 2022

Users were also granted access to Reels editing tools to make videos more engaging. With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Promote hot in-store items.

Branding 115

Branding Health Thought Leadership Fashion 115

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring.

Branding 139

Branding User-Generated Health Communications 139

Customers.ai

NOVEMBER 14, 2023

User-level data is effectively gone from analytics and ads just aren’t performing like they used to. When an anonymous user lands on your site, visitor identification tools tell you who they are — their name, their email, their phone number, what page they landed on, and much more. What are advertisers supposed to do?

User-Generated 120

User-Generated Health B2C Analytics 120

Search Engine Land

NOVEMBER 9, 2023

The search engine algorithms are not built in a vacuum or as a result of somebody’s imagination but by working on the best practices based on past experiences, research and detailed study of human behavior and indexing issues so that quality results can be churned out for the users. Get the daily newsletter search marketers rely on.

SEO 117

SEO Health User-Generated Education 117

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 96

Branding Non-Profit Real Estate Transform 96

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

User-Generated 101

User-Generated Health Branding Customer 101

Hubspot Marketing

JULY 8, 2019

When I scrolled through Instagram this morning on my commute, I commented on a friend's post about her vacation, scrolled right past an advertisement for a comforter, and double-tapped an influencer's post about a skincare brand. Since I trust her opinion, I'd definitely check out any skincare brands she endorses.

Branding 136

Branding Influencer Marketing Health User-Generated 136

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO User-Generated Energy Health 145

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Search Engine Land

DECEMBER 7, 2022

They allow your site to quickly jump to the top of the search results, even if the “traditional rankings” would place your site at the bottom of the first page. . Featured snippets directly answer a user’s query in the search results. Don’t use your brand name. What is a featured snippet?

Health 98

Health Real Estate User-Generated Food 98

Search Engine Land

NOVEMBER 16, 2023

SEO agencies place a high value on client satisfaction and trust. Automated SEO reporting is the process of using digital tools to generate, compile, and deliver SEO performance reports to clients. Dedicated reporting solutions can be somewhat costly and can place additional strain on your agency’s budget.

SEO 104

SEO Health Communications User-Generated 104

Martech

FEBRUARY 23, 2024

Eyeballs on the inbox are a revenue generator for email providers because email apps represent data collectors and advertising inventory. That’s exactly the type of behavior that led to the bulk email restrictions in the first place. 40% of consumers check email looking for brand discounts, with 66% preferring short messages.

Email Marketing 110

Email Marketing Marketing Marketers Health 110

Econsultancy

MARCH 16, 2022

My day job is head of marketing at Netrush, which is a leading ecommerce accelerator that helps brands grow their sales, especially on Amazon.com. What will be the key differentiators for successful ecommerce brands in 2022? ” Do that, and you’ll be in a happy place.   either consumer or brand led)?

eCommerce 63

eCommerce Logistics Branding Retail 63

Search Engine Land

NOVEMBER 20, 2023

You are in the right place. Maybe you are already an SEO pro looking to improve your content generation efficiency. million organic users. They have been around for a long time, and the website generates over 700+ million monthly visits from search engines. Or you simply want to learn more about the state of AI for SEO.

SEO 129

SEO User-Generated Affiliate Marketing Finance 129

Buffer Marketing

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.    Regular people are becoming creators, and today, one of the most lucrative ways to generate income from the creator economy is with video.   What do you want to achieve? to $13.52.

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Search Engine Land

OCTOBER 3, 2023

In today’s data-driven era, regulations such as GDPR safeguard user privacy, while SEO professionals control what appears in search engine results. Basic precautions, monitoring and a solid incident response plan can help SEOs prevent these accidents, protecting organizations and their users. What is PII data?

SEO 103

SEO User-Generated Health eCommerce 103

Digital Marketer

SEPTEMBER 18, 2023

Understanding the Limitations of AI-Generated Content Before we delve into the nitty-gritty of why human editing is crucial, it’s essential to understand why AI can’t go at it alone. Let’s unpack the limitations of AI-generated content. Think of content related to health advice, financial planning, or legal matters.

Transform 120

Transform User-Generated Marketing Marketers 120

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Use Insider

MAY 14, 2024

After all, you can’t retain customers if you don’t attract them in the first place. Research from Accenture found that members of loyalty programs generate 12-18% more revenue for retailers than customers who aren’t a part of those programs, proving you’re leaving money on the table by overlooking or neglecting your existing customers.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Use Insider

FEBRUARY 16, 2022

The pandemic has placed marketers into a precarious position, where in addition to all the regular complexities of marketing, marketers must also balance volatile shifts in consumer supply and demand. Many brands have been forced to close their physical stores for their community’s health and well-being.

Marketing Strategy 97

Marketing Strategy Shoppers Shipping Health 97

Hubspot Marketing

SEPTEMBER 28, 2022

TikTok has over 1 billion active users a month , making it one of the most popular social media platforms to date. With so many users, there are plenty of opportunities for brands to create viral content that captures the attention of their target audiences. Hashtags for Health and Wellness Content. relationshiptiktok.

Food 86

Food Health Entertainment User-Generated 86

Set Up

OCTOBER 10, 2023

Adopting B2B Marketing Approaches Brian Yokley, the VP of Marketing for Strive Health, made the point that B2B marketing is extremely influential in the Healthcare space. Marketing functions within these digital Healthcare orgs are becoming responsible not just for B2B and Demand Generation, but also patient engagement.

Transform 59

Transform Health CMO Key Performance Indicator 59

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. The great thing about this platform is that users don’t expect perfect video production. But TikTok users do expect to be entertained. Perhaps the most infamous brand feud in recent years was Colin vs. Cuthbert.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Rock Content

AUGUST 12, 2020

Brand experience is about strengthening the relationship of brands with their customers at all times of contact and interaction. Through some practices, this technique implements actions that arouse sensations and feelings, which generates loyalty and satisfaction. What are the gains when applying the brand experience?

Branding 76

Branding Retail Transform User-Generated 76

Hubspot Marketing

DECEMBER 18, 2023

An email marketing audit means checking in with your email strategy, campaigns, and overall account health. Like a general marketing audit , the main goal is to see what‘s working and what isn’t. The email list Fan worked with had around 250,000 active users. But you can also find any untapped opportunities for improvement.

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Hubspot Marketing

OCTOBER 31, 2023

In my experience, CTR is a crucial metric for all email marketers to track, as it gives direct insight into how many people on an email list are engaging with the content and interested in learning more about a brand or offer. And many of your email users likely have image-blocking enabled on their email clients.

Email Marketing 125

Email Marketing Analytics User-Generated Marketing 125

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. Brands with an engaged social media community will win audiences. Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. So, how’s it going so far?

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Neil Patel

JUNE 30, 2021

Research by Ahrefs finds that the top three results generate more new referring domains than the rest of the pages on Google. It comes from an authoritative domain, is placed within its content, and has topical relevance to your website. That’s the job of your users. Focus on User Experience. percent per month.

User-Generated 136

User-Generated Health SEO Place 136

Backlinko

JANUARY 8, 2024

Everything is in place to take advantage of the growing interest in fitness. You can easily track performance and earnings with Impact, which is known for its user-friendly interface. LifeSpan places a strong emphasis on adherence to FTC guidelines for affiliate marketing. It’s forecasted to hit an outstanding $6.73

Affiliate Marketing 52

Affiliate Marketing Health Fashion Finance 52

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. A shift in tone and perspective.

Branding 110

Branding Transform Gen Z Entertainment 110

Lynton Web

JANUARY 31, 2023

Do them right, and they can work together to increase traffic, lead generation, and conversions. Even if such keywords generate hits, users won’t find what they’re looking for and may even start to view your brand as deceptive for using keywords that don’t precisely align with your offerings. Contact us today.

Food 98

Food Inbound Marketing Shoppers User-Generated 98

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As is understanding the stakes your brand has in significant cultural moments. Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. Moderation helps protect your brand image.

User-Generated 110

User-Generated Communications PR Health 110