Influencer-Founded Food and Beverage Brands: Are They Good Business?
Hubspot Marketing
DECEMBER 12, 2023
Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). They’re already the winning formula for CPG brand marketing. These brands spend ~$40B per year in ads, a big chunk of which goes to creator partnerships.
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