Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Branding 106

Branding Transform Health Analytics 106

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 115

Branding Health Thought Leadership Fashion 115

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. Best-sellers report Offers insights into the most popular products and brands in both paid and unpaid listings, including inventory status. Update product listings. Track product performance. Price updates. Inventory management.

Retail 94

Retail Product Non-Profit Price 94

Calvyn Lee Blog

NOVEMBER 26, 2023

In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding. The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Jeff Bullas

JANUARY 3, 2023

You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 111

Gen Z Branding Millennials Transform 111

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. This is especially true in large urban centers.

Health 126

Health User-Generated Marketing Marketers 126

Sprout Social

FEBRUARY 13, 2020

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Going for a promotion is a big undertaking. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions.

Promotion 108

Promotion Health Education Finance 108

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. Popular topics on Medium range from mental health to social media, from world affairs and trending news to productivity hacks. Altogether I've been using the platform for 6+ years to create and promote content.

Promotion 116

Promotion eCommerce SEO Affiliate Marketing 116

Hubspot Marketing

JUNE 6, 2022

Experiential marketing involves inviting your audience to interact with your brand in a real-world situation. Will brands invest in experiential marketing? So, yes, brands will continue to and increase their investments in experiential marketing. Why are brands investing in experiential marketing? Let’s discuss why.

Branding 130

Branding Food B2C Health 130

Buffer Marketing

NOVEMBER 1, 2023

In my 20s, I fell down a health and fitness rabbit hole.   It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  

Branding 92

Branding Health PR Transform 92

SmartBrief - Marketing

MARCH 17, 2024

Influencers take on new role: product development Content creators continue to break through new barriers in the creator economy, which is free from traditional business constraints. As creators hone their marketing and business acumen, a notable shift occurs—from mere brand endorsements to entrepreneurial ventures of their own.

Influencer Marketing 106

Influencer Marketing Health Transform Marketing 106

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. In this article, we’ll outline everything you need to know about developing and sharing your own brand values.

Branding 126

Branding Communications Health PR 126

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media.

Management 101

Management Branding User-Generated Energy 101

Ariyh

APRIL 10, 2023

Try Storyblok - the next-generation headless CMS: Edit your website as you browse it Launch new landing or product pages in minutes Create content once, publish across all your channels Over 140,000 marketers and developers use it. Mention your product’s material (e.g. recyclable paper), production (e.g. Curious why?

Product 57

Product Price B2C Food 57

Girl Power Marketing

AUGUST 24, 2023

That means there is still substantial room for growth, particularly for brands striving to effectively convey their marketing messages to women. Below are some statistics and insights that delve into the power of influencer marketing and why some brands outperform others in this area. The primary reason for this is authenticity.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. They are looking for articles about mental health, relationships, and getting healthier.

Finance 360

Finance Copywriting Health User-Generated 360

Calvyn Lee Blog

DECEMBER 4, 2023

For the pet store owner, key parameters might include dog breed, age, health needs, owner income level, geographic region, and more. Craft Your Marketing Strategy Align strategies around the 4 P’s of marketing: Product, Pricing, Promotion, and Placement. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Price Marketing 130

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product.

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Hubspot Marketing

FEBRUARY 29, 2024

Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. Healthcare brands are not an exception. Here’s an example of a welcome email I got from Adventist Health after subscribing to their newsletter. Everlywell is one healthcare brand that milks this sales tactic to grow its revenue.

Health 90

Health Shipping Price Promotion 90

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Defining community More than just an audience, your community will be your biggest brand advocates. Community is a vague word though. What does it all mean?

Product 85

Product Food Health Management 85

Marketing Insider Group

AUGUST 20, 2015

If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out. You have to let people get to know your brand, like your brand and then eventually trust your brand enough to buy from you. How do you know how much they like your brand?

Health 82

Health Branding Advertising Advertisers 82

Ariyh

JANUARY 16, 2023

This is a 3min practical summary of a scientific study 🎓 Join 15,558 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok Online shopping is much more than just visiting a product page. Want your brand here? Don’t show it alone.

Product 52

Product Energy B2C Price 52

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. Dig into the following information to discover the benefit of promoting engagement over pushing sales in your written content. Key takeaways: Promoting customer engagement is a better long-term content marketing strategy but requires patience and consistency.

Content Marketing 133

Content Marketing Health Inbound Marketing Marketing 133

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Businesses Grow

JANUARY 25, 2024

by Sonia Hunt, {grow} community member It took me almost dying for a fourth time to get serious about my health and well-being. As I look at the world today, I’m guessing this is a very good time to write about marketing career burnout and YOUR HEALTH. For you to thrive, you must prioritize your health and well-being first.

Health 79

Health Gen Z Food Marketing 79

Backlinko

JANUARY 8, 2024

This post covers the best fitness affiliate programs—assessed by: Product range Conversion rates Cookie duration Affiliate rate 1. The product line includes high-grade free weights for home gyms. It offers an innovative mix of products that stand out in the fitness affiliate world. It stands out for its durability and design.

Affiliate Marketing 52

Affiliate Marketing Health Fashion Finance 52

Martech

JULY 13, 2021

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

Pharmaceutical 134

Pharmaceutical Health Marketing Marketers 134

Hubspot Marketing

MARCH 30, 2022

Take a second to think about one of your favorite brands. That's because a brand's visual identity is a powerful tool for telling a company's story, building customer affinity, and increasing revenue. So it's no surprise that consistent brands are 3.5x more likely to have strong brand visibility than inconsistent brands.

Branding 104

Branding Health Communications Promotion 104

Buffer Marketing

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.  This could be to generate a specific level of income, work with certain brands, or create a new business that allows you to quit your day job.   What do you want to achieve?

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Search Engine Land

OCTOBER 26, 2023

To conduct this analysis, I divided the 100 keywords into specific categories: Electronics , Health and Beauty , Entertainment , and more. The highest correlation groupings were Outdoor and Sports and Health and Wellness. Consider them an indicator of user and website endorsement for your content and products.

SEO 121

SEO Health Entertainment eCommerce 121

Hubspot Marketing

DECEMBER 20, 2023

To promote the summer blockbuster, Warner Bros. The “Barbie” movie’s marketing engine, from experiential activations to product collaborations, had it all. Naturally, the post garnered a lot of attention, as Snoop Dogg’s marijuana use has been a big part of his brand since day one. we're ready to SERVE ??

Millennials 104

Millennials Shoppers User-Generated Marketing 104

Hubspot Marketing

JULY 8, 2019

When I scrolled through Instagram this morning on my commute, I commented on a friend's post about her vacation, scrolled right past an advertisement for a comforter, and double-tapped an influencer's post about a skincare brand. Since I trust her opinion, I'd definitely check out any skincare brands she endorses.

Branding 136

Branding Influencer Marketing Health User-Generated 136

Buffer Marketing

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Affiliate Marketing 100

Affiliate Marketing Non-Profit Finance Promotion 100

Martech

NOVEMBER 17, 2023

During the worst of the pandemic, a loud part of the population got a lot of attention for opposing public health measures such as mask requirements and vaccination. They make up 19% of the population and although they are financially secure they spend cautiously — which has an impact on how much they will pay for sustainable products.

Health 110

Health Shipping Retail Communications 110

Use Insider

MAY 14, 2024

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Scoop.it!

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Why Should Brands Bother With Content Marketing? Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. You guessed it right, with content.

Content Marketing 92

Content Marketing Branding User-Generated Outbound Marketing 92