SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Are they founders, managers, or directors? Why does all of this matter?

Thought Leadership 90

Thought Leadership Whitepaper User-Generated Price 90

Sprout Social

FEBRUARY 4, 2020

And while this type of influencer marketing works for some businesses, types of products and brands, it doesn’t seem to make sense for others. However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach. Enter LinkedIn influencers.

Influencer Marketing 142

Influencer Marketing Branding User-Generated Marketers 142

verse.ai

OCTOBER 30, 2024

In this blog post, we’ll identify common red flags and discuss how to avoid them, to help you ensure your customers feel valued at every stage of their journey—from the first impression of your brand to becoming loyal advocates. Table of Contents Toggle Customer Journey Red Flag Checklist Red flag #1: Sell, Sell, Sell!

Customer Journey 109

Customer Journey Customer Transform Communications 109

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap.

Branding 137

Branding Price Influencer Marketing Transform 137

Jeff Bullas

JANUARY 30, 2023

And… In the middle of the chaos of my life, I had managed to wrangle some ideas into one idea of what was at the time just an actionable fantasy. My old Mitsubishi had 300,000 kms on the clock and belched smoke from the leaking oil seals that seeped onto a hot manifold. So the upside. I wasn’t homeless. Desperation or inspiration?

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Buffer Marketing

MARCH 25, 2025

Whether you're a small business owner, a social media manager, or someone building your personal brand, having a mix of original and curated content helps keep your social media presence active and engaging. A tech professional builds their personal brand by sharing industry insights.

Real Estate 68

Real Estate Industry Insights Market Trends Management 68

Buffer Marketing

JANUARY 30, 2025

Whether you’re aiming for more consistency, kickstarting your creator journey , or landing your first brand deal, this guide will help you build a strategy that sticks. Refresh your bio Your profile picture should be high-quality, on-brand, and consistent across platforms. This checklist is your blueprint for momentum in 2025.

User-Generated 98

User-Generated Education Analytics Thought Leadership 98

Bannerflow

MARCH 30, 2022

Relying on external agencies to push your brand forward has been the norm for many companies for many years. The five keys to evolving your brand with the power of In-house marketing. In-depth product and brand understanding. Cost management. In-depth brand and product understanding. Creativity and control.

Branding 98

Branding Transform Communications Digital Marketing 98

SocialPilot

APRIL 28, 2025

While it offers valuable features like review collection and reputation management, its pricing structure can feel complex and expensive. With four distinct plans, each tier offers features tailored to different levels of growth and reputation management. With the Plus plan, you can set up 3 user accounts for managing reviews.

Price 45

Price Non-Profit Analytics Management 45

Scoop.it!

JANUARY 10, 2025

By integrating AI into your content creation and curation workflow, you can effortlessly engage the intended audience and generate awareness about your brand. On the other hand, AI-fueled content curation may be a fitting strategy to share industry insights, the latest news, and updates on your social media pages.

Transform 59

Transform Industry Insights Management Branding 59

Sprout Social

SEPTEMBER 23, 2021

Sprout Social’s Listening tool enables users to turn the rich, always-on conversation on Twitter into powerful data and insights,” said Lauren Jenkins, Senior Program Manager at Twitter. In times of crisis, those insights can make a substantial real-world impact. It’s impossible to ignore the power of social media.

Food 138

Food Industry Insights Management Communications 138

Set Up

JANUARY 21, 2025

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Animalz blog

NOVEMBER 14, 2024

Instead, the goal is to create a steady stream of external triggers that remind people of your brand across multiple channels, ideally finding ways to latch your content onto your audience’s existing routines. Social media is a natural fit for Buffer’s small business audience, who often use these platforms to promote their own brands.

User-Generated 67

User-Generated Energy Industry Insights Product 67

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. Making workflows more efficient. Practical advice.

Transform 87

Transform Branding Advertising Advertisers 87

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform.

Social Media Marketing 145

Social Media Marketing Entertainment Analytics Industry Insights 145

Sprout Social

SEPTEMBER 25, 2023

Leading brands recognize social is a goldmine for consumer and industry insights; where else can you get unfiltered feedback from your target audience or see how trends take off in real time? Short of brands restructuring their entire organization, marketing leaders have two avenues they can take to begin dismantling silos.

Transform 128

Transform CMO Education CRM 128

SocialPilot

FEBRUARY 21, 2024

Did you know that businesses that actively engage on social media witness a 64% increase in brand loyalty among their customers? 4 Social Media Post Ideas for Brands Creating content for an established brand is critical. You do not want to be boring or wreck the brand’s image. Let’s get started.

User-Generated 110

User-Generated Education Industry Insights Entertainment 110

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2. Debt management has an eye-popping $15.50

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Hootsuite

NOVEMBER 25, 2019

At the advisor level, Putnam Retail Management found 84% use social media for finance industry business. The most effective advisors using social media in financial services increased assets under management by 10% in just a year. Get key industry insights. Build brand awareness.

Finance 145

Finance Food PR Management 145

Sprout Social

OCTOBER 20, 2022

If you’re struggling to breakthrough on social, turn to your employees to widen your audience and grow your brand community. On average, content shared by employees receive more total engagements than content shared by brands. Our team members are eager to post about their experience with our brand. Industry insights and news.

Thought Leadership 141

Thought Leadership PR Industry Insights Place 141

Neil Patel

APRIL 9, 2021

LinkedIn Industry Insights. Understanding the ins and outs of a specific industry can also help catapult your marketing campaign in the right direction. Knowing what trends and insights matter to you is most important. These insights assist with measuring the success of a campaign. LinkedIn Talent Insights.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

Sprout Social

SEPTEMBER 6, 2023

A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. Table of contents: What is a LinkedIn Business Page?

Education 132

Education Analytics User-Generated Management 132

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. It’s also an opportunity to convince brands through content that rather than take efforts in-house, your agency is the best partner to support their needs. .

Thought Leadership 143

Thought Leadership Customer Acquisition Education Industry Insights 143

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization. Benchmark against competitors.

Health 137

Health Key Performance Indicator Analytics Industry Insights 137

Sprout Social

JANUARY 21, 2021

But we also include data points that are specific to certain industries and can be used to capture the attention of niche audiences. With this in mind, we created an entirely new article inspired by data from the Index and dove deeper into those industry insights. Goals can include: Raising brand awareness in a certain industry.

Whitepaper 145

Whitepaper eBook Health Industry Insights 145

Neil Patel

OCTOBER 25, 2020

Industry insights – Agencies can work with dozens of clients at a time. Chances are, they’ve worked with a company in a similar situation or industry as your own. You won’t have to build out a management structure for that department either. Brand Familiarity. Diverse Skills. Better Control.

Digital Marketing 145

Digital Marketing Marketers Marketing Thought Leadership 145

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves.

Management 52

Management Advertising Advertisers Industry Insights 52

Martech

NOVEMBER 15, 2023

Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. It’s driven by human perspective, contributing meaningful insights, offering fresh perspectives and challenging conventional wisdom. Industry-specific videos. What is thought leadership again?

Thought Leadership 137

Thought Leadership Energy Marketers Marketing 137

Calvyn Lee Blog

MAY 21, 2022

Question 1: Sara was recently hired to manage a company’s LinkedIn Page. The content should echo other brands’ sentiments. Make an in-depth interview with her product manager and split it in a series of short videos with quick tips. Question 6: Purna needs help figuring out trending industry topics in her region by seniority.

Thought Leadership 130

Thought Leadership Whitepaper Marketers Marketing 130

SocialPilot

MARCH 11, 2025

Avoid adding keywords or location names unless theyre part of your brand nameGoogle sees that as spam. Log in to your Google Business Profile Manager. So, getting and managing reviews should be a top priority for optimizing your Google Business Profile. It helps with reputation management : Negative review?

User-Generated 52

User-Generated SEO Food Price 52

Hubspot Marketing

JANUARY 10, 2023

As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, "Are we in a recession?". In this article, we'll provide industry insight into the current state of the economy and best practices for marketing leaders to better address employee concerns.

Price 117

Price Food Marketers Marketing 117

Martech

FEBRUARY 22, 2024

A good example of this is the casual shirt brand UNTUCKit. Early adoption of innovative strategies and technologies within niche markets can give you a competitive edge and establish you as an industry leader. Share educational content, case studies, success stories, industry insights and solutions to pain points or problems.

Target Market 128

Target Market Advertising Advertisers Neuromarketing 128

Martech

MARCH 22, 2024

Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research. While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers.

Transform 122

Transform Content Marketing Marketers Marketing 122

Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. A content creation, management, and delivery firm brings a sense of professionalism and quality to your content. There are many brands that offer ways to simplify and automate work.

Marketing Strategy 123

Marketing Strategy Product User-Generated Marketers 123

Lusha

DECEMBER 9, 2024

Inbound methods include: Search engine optimization (SEO) Content marketing Social media Email marketing The goal is to make your brand a trusted source of information, attracting potential customers who are already interested in what you offer. When they’re ready to buy, they’ll choose your brand.

Key Performance Indicator 52

Key Performance Indicator Direct Mail CRM Transform 52

Marketing Insider Group

SEPTEMBER 18, 2023

And let’s not forget the value of brand awareness and customer loyalty, which are harder to quantify but equally important. Content marketing requires planning, but that planning pays off in consistent messaging, a cohesive brand image, and long-term growth. Q: Do I Need a Big Team to Manage Content Marketing?

Content Marketing 136

Content Marketing Customer loyalty Education Marketers 136

Rock Content

FEBRUARY 5, 2024

Whether you’re a brand owner, marketer, or part of the dynamic B2B and SaaS world, these updates are set to make your Instagram game stronger than ever. Artists, brands, and creators can now share behind-the-scenes moments, updates, and more in various formats. Impact on Business Managers: Reels isn’t just for artists.

Entertainment 97

Entertainment Retail Industry Insights Promotion 97