Sprout Social

APRIL 24, 2025

This time, were breaking down what brands get wrong about influencer sourcing. The ones where the influencer completely changes their tone and content style to talk about a product they would never use. Forced partnerships usually lead to extremely underwhelming resultsand often do more harm for your brand than good, laments Scavuzzo.

Branding 73

Branding Influencer Marketing Product Product Marketing 73

Martech

OCTOBER 31, 2024

They now expect personalized messaging and want brands to understand their preferences, interests and behaviors. Brands must meet these expectations if they want to stay relevant and drive meaningful engagement. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Which network drove the most brand awareness for our product launch?

Analytics 119

Analytics Price PR CRM 119

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience.

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

Hubspot Marketing

NOVEMBER 26, 2024

Samuels adds, “As consumer preferences and expectations continue to grow, social marketers require greater investment in their teams and resources to be successful. Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.”

Social Media Marketing 107

Social Media Marketing Gen Z Marketing Marketers 107

Martech

OCTOBER 21, 2024

Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. Content and integrated marketing : Storytellers creating the narrative arc. Brand and design : Identity creators building your visual vibe. It’s crunch time: eight weeks until your flagship conference.

Transform 116

Transform PR Event Marketing Target Market 116

Sprout Social

MAY 6, 2025

But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Brand monitoring software captures conversations across the digital landscape. What is brand monitoring? What should you monitor for your brand?

Branding 98

Branding Health Transform Analytics 98

Animalz blog

AUGUST 12, 2024

It’s a compendium of productivity and calendar management terms, meant to be a mostly unopinionated glossary you would find in the world of productivity or time management. Do you have any tricks or time management tips for other founders who struggle to find the time? How do you view that?

Shipping 117

Shipping Logistics Thought Leadership Product 117

Martech

JUNE 12, 2025

Many have only worked in one or two areas of marketing, like demand gen or content, and lack the experience with brand, product marketing, operations, analytics and sales alignment needed to grow a company. Meanwhile, experienced marketing executives sit on the bench You know these seasoned marketing leaders.

CMO 99

CMO Marketing Marketers Health 99

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. Postie is a platform for data-driven direct mail.

Customer 124

Customer Direct Mail Transform Health 124

Martech

AUGUST 26, 2024

This enables marketers to create training, how-to, and product marketing videos for global audiences. Dana Al Khulaifi, a student at United Arab Emirates University (UAEU) and a Data and Technical Support Manager at Dawahi AlAin, a community project, said: “It was easy and enjoyable to create videos with InVideo.io! “AI

Transform 124

Transform Influencer Marketing Product Product Marketing 124

Martech

NOVEMBER 22, 2024

For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and efficiency, it also raises questions about the impact on people’s interactions with a brand.

Customer 126

Customer Customer Journey Management Product 126

Hubspot Marketing

FEBRUARY 26, 2025

That experience pushed me to develop a systematic approach to stakeholder management. The map becomes your guide for managing expectations and preventing conflicts before they happen. Product Marketing Manager: Product positioning and feature communication. Legal Team: Compliance review and risk assessment.

Finance 110

Finance Communications Transform CRM 110

Martech

AUGUST 9, 2024

Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Instead, carefully incorporate its heritage as a part of your future narrative.

Transform 116

Transform Energy PR Customer loyalty 116

Hubspot Marketing

JULY 10, 2025

These tools include HubSpot branding but offer essential marketing capabilities for businesses testing marketing automation software before investing in paid plans. Marketing Hub Starter removes HubSpot branding from emails, forms, and live chat while adding simple automation capabilities that free tools lack.

Price 75

Price Marketing Automation Platform CRM Customer Journey 75

SocialPilot

FEBRUARY 23, 2025

Your brand is what other people say about you when youre not in the room. Online review marketing is the strategy of leveraging customer feedback to enhance your brands reputation and attract more customers. It creates a two-way conversation with your customers and turns that feedback into powerful marketing stories.

Marketing 63

Marketing Marketers Real Estate Management 63

Hubspot Marketing

APRIL 4, 2025

On the other end of the spectrum, Ive run into managers and executives who are extremely eager to adopt AI. The project would use OpenAIs API to tell prospects how well their brand was performing in AI answer engines like ChatGPT, Perplexity, and Gemini. Teams have enthusiasm without a strategic perspective.

Transform 119

Transform Education Energy Communications 119

Hubspot Marketing

MARCH 3, 2025

Table of Contents What is B2B SaaS marketing? 10 Effective B2B SaaS Marketing Strategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing? B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products.

Customer Acquisition 64

Customer Acquisition User-Generated Customer loyalty Marketing 64

Backlinko

OCTOBER 16, 2024

Some good search terms to use are: “SEO analyst” “Technical SEO” “SEO specialist” “SEO manager” It’s a good idea to set up email alerts for these terms so you’re updated every time an SEO job goes live you might be interested in. This means there’s plenty of room for growth in SEO jobs.

SEO 110

SEO Search Marketers CMO Marketing 110

Customers.ai

NOVEMBER 20, 2024

Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it. These might be brands in your industry or businesses targeting the same audience. Budget Like a Boss: Plan Every Dollar A killer marketing campaign is only as good as its budget.

PR 78

PR Gen Z User-Generated Analytics 78

The Marketing Operations Leader

APRIL 15, 2025

Interested in reaching over 5,500 marketing ops and revops professionals? You can also get in front of 50,000 marketers on Linkedin and garner 100,000’s of impressions for your brand. Fill out this form to learn more about The Marketing Operations Leader sponsorships.

Customer Acquisition 130

Customer Acquisition Management Analytics Place 130

Search Engine Land

JULY 22, 2024

This will help map CRO opportunities and manage expectations so that each channel’s results are properly segmented and analyzed. Brand: 27.8% Conversely, smaller brands that “only” run Google Ads paid search and have small SEO traffic (which mostly originates from branded queries) can probably ignore segmenting audiences altogether.

Price 96

Price eCommerce Customer Journey Copywriting 96

Martech

JUNE 27, 2025

Some products just don’t perform as well. The product-market fit isn’t there yet. Still, marketing is stuck trying to push all of it. Instead of focusing on the products driving efficient growth, the team is stretched thin. Marketers are part of the problem, too. The price point is off.

Finance 83

Finance Marketing Marketers CRM 83

Martech

NOVEMBER 22, 2024

For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and efficiency, it also raises questions about the impact on people’s interactions with a brand.

Customer 111

Customer Customer Journey Management Product 111

Martech

SEPTEMBER 11, 2024

More sales tech is maintained through the sales cycle, and the data integration between marketing and sales can be inconsistent. Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. customer persona, product feature, sentiment).

Customer 111

Customer Customer Journey B2C Management 111

The Marketing Operations Leader

FEBRUARY 25, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada , and Rohan Bhatt, Senior Product Marketing Manager at Adobe. ✅ Use case: Enterprise brands optimizing many channels.

Customer Journey 130

Customer Journey Marketing Marketers Marketing Mix 130

Martech

APRIL 3, 2025

This integration allows retailers to manage in-store advertising by planning, selling, trafficking, and measuring campaigns through a single system. Skai launched Celeste AI, a generative AI marketing agent that helps brands and agencies navigate commerce media by automating insights and decision-making. Placements.io

User-Generated 72

User-Generated Entertainment CRM Analytics 72

illumin

AUGUST 30, 2024

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. This will offer brands more opportunities to reach and testaudiencest. As previously mentioned, Spotify recently added new ad formats to its Ad Manager.

Advertising 52

Advertising Advertisers User-Generated Management 52

Welcome Software

JUNE 30, 2025

Optimizely Opal provides contextual intelligence that comprehensively understands an organization's brand, historical performance, and strategic objectives. The benefits of AI As a Campaign Manager Optimizely Opal has: 👉 Created 20.8% The result is an intelligent system that goes beyond simple content generation or data analysis.

Transform 52

Transform User-Generated Logistics CMO 52

Use Insider

OCTOBER 24, 2024

Insider’s broad channel support and personalization capabilities help you save time, effort, and resources by consolidating your marketing stack and simplifying your workflow (compared to using lots of disconnected tools with different credentials and UIs). Personalize their experience across all touchpoints they have with your brand.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Animalz blog

JULY 16, 2025

It could easily come from any brand in your space. Content sits entirely within marketing, disconnected from company strategy and other important decisions. Content is shaped by three brand attributes: trustworthy, human, and affirming. And that feels good,” says CMO Brenna Loury. “We We walk the walk and talk the talk.”

CMO 52

CMO Thought Leadership Shipping Product 52

Animalz blog

JULY 16, 2025

It could easily come from any brand in your space. Content sits entirely within marketing, disconnected from company strategy and other important decisions. Content is shaped by three brand attributes: trustworthy, human, and affirming. And that feels good,” says CMO Brenna Loury. “We We walk the walk and talk the talk.”

CMO 52

CMO Thought Leadership Shipping Product 52

Hubspot Marketing

MAY 28, 2025

Table of Contents What is ecommerce video marketing? Video Marketing in Social Commerce 5 Benefits of Ecommerce Video Marketing Amazon Video Marketing: An Overview Live Stream Product Marketing: An Overview 4 Tips for High-ROI Ecommerce Videos What is ecommerce video marketing? The main goal?

eCommerce 104

eCommerce Shoppers Marketing Marketers 104

Hubspot Marketing

JULY 7, 2025

I tested this out on a recent flight and managed to create an entire 2025 marketing campaign in about an hour. ChatGPT has evolved from a simple productivity tool into a high-level creative and strategic partner. This can be done through Settings > Personalization > Memory (example: removing outdated branding preferences).

User-Generated 91

User-Generated Marketing Marketers Product 91

Welcome Software

MARCH 17, 2025

A structured intake process helps teams collect, manage, and prioritize opportunities with genuine impact potential. Scaling optimization efforts with limited resources Successful experimentation requires collaboration across product, marketing, engineering, and data science teams. are observed.

Transform 52

Transform User-Generated Analytics Customer Journey 52

Search Engine Land

AUGUST 21, 2024

This enables marketers to create training, how-to, and product marketing videos for global audiences. Get the newsletter search marketers rely on. ” “AI is good for generating basic content, but it lacks the precision and personalization needed for luxury brands.” Processing.

Transform 103

Transform User-Generated Influencer Marketing Product 103

Litmus

JULY 7, 2025

We asked email marketers how they conducted email QA for our annual State of Email report : 65% use analytics and performance dashboards to manage QA. Lauren Castady, Associate Creative Director at Oracle says, “Inaccessible content is costing brands money. Learn about accessibility’s impact on brands from two industry experts.

Marketing 79

Marketing Marketers Email Marketing Retail 79